Entering the contest 

Submit your entry through this website. Make sure you meet all the eligibility criteria: 

• You need to be based in one of the eligible countries (Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Israel, Italy, Jordan, Latvia, Lithuania, Morocco, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, Spain, Sweden, Tunisia, Turkey, Ukraine, and the United Kingdom). 
• You need to have 30 or less full time employees.
• You need to have publicly published a new game on Google Play after 1 January 2017. 

And other requirements in the legal terms and conditions. 

Winner selection process

Once submissions close, all eligible entries will be reviewed and up to top 20 finalists will be chosen based on the level of innovation, fun, and technical & production quality.

The finalists will get to showcase their games at an open event at the Saatchi Gallery in London on 13 February 2018. At the event, the Top 10 will be selected by the audience and the Google Play team. The Top 10 will then get the opportunity to pitch to a jury of industry experts, from which the final winner and runners up will be selected.