Mobile UX: Drive Conversions with Core Mobile UX Principles and Recommendations
User experience is a key differentiator that makes some businesses thrive and delight their users, while others struggle with increasing bounce rate and re-gaining trust. Understanding what elements are crucial for a winning landing page structure, how many forms fields are optimal, what are the latest APIs to consider to win in the CRO game is what we will focus on in today's webinar.
Speakers - Indre Putrimaite & Mairead Butler
Indre is a Mobile UX Manager at Google, consulting UK clients on how to improve user experience and speed of their mobile sites. Indre specializes in A/B testing, mCRO and is a firm believer of user centric design. Indre applies principles of persuasive communication on the web by extracting key learnings from her MSc Behavioral Sciences. She is actively involved in Google Developers Group, WomenInTech, WomenThatUX groups regularly running Hackathons and Design Sprints for clients and web enthusiasts.
Mairead is an EMEA Lead for Mobile Solutions driving the mobile strategy in the region. Mairead is responsible for activating sales teams through trainings and events, and engaging with our most valuable customers. With a particular passion for mSite speed, UX and attribution, her core objective is to improve the mobile web.
Mobile Speed: Making the Most of Mobile Marketing
53% of your audience will leave your mobile site if it has not loaded within 3 seconds. mSite speed needs to be at the top of your priority list in order to succeed. This webinar will inform you of the most important tips and tricks to help you achieve a faster site, and improve customer experience.
Speakers - Dominik Heyberg & Dennis Raspotnig
Dominik is a Mobile UX Manager at Google, consulting DACH clients on user experience, web performance, and conversion rate optimization. Having a developer background, he understands how to look at usability issues from both the technical and business angle. Dominik is leading Google’s Hackathon initiative across EMEA and MENA, and regularly hosts global webinars on web performance optimization.
Dennis works at Google's European Headquarters in Dublin, Ireland as a Mobile UX Manager. He is passionate about data driven decision making and helps clients across EMEA to improve user experience and speed on their mobile sites through facilitating hackathons, workshops, and direct engagements.
Mobile Formats: Set Your Advertising up for Success
As we have transitioned from a mobile first world to a mobile only world, it's crucial that we understand how to invest correctly in our advertising strategies. This livestream will cover topics such as video, ad formats and how to ensure you get the best ROI.
Speakers - Maya Geller & Mairead Butler
Maya is an EMEA Expert for Mobile in Google's European Headquarters in Dublin. Maya is responsible for activating Google Account Managers and Strategists through trainings and projects that support their abilities to drive Mobile. She has 5 years of experience in working with SMB advertisers through events, workshops and direct engagements. Her core objective is to help drive improvements of the mobile web.
Mairead is an EMEA Lead for Mobile Solutions driving the mobile strategy in the region. Mairead is responsible for activating sales teams through trainings and events, and engaging with our most valuable customers. With a particular passion for mSite speed, UX and attribution, her core objective is to improve the mobile web
Mobile Measurement: Understanding the True Value of Mobile
Do users actually buy the things they want on mobile, or do they just use their devices to research before making a purchase? Join us to discuss how today's customers are really interacting with mobile advertising and see how to show your clients its true impact.
Speakers - Eileen Gahan & David Whelan
Eileen is a Measurement and Attribution specialist who works with advertisers in the UK, helping them get the most from the Measurement solution that Google offers. She has previously advised on Attribution with large advertisers across EMEA and has 4 years experience on the topic.
David is an EMEA Lead for Mobile Solutions, interacting with product and sales teams across the globe to improve mobile performance for our customers. David has spent many years working with advertising agencies and has a background in advanced digital solutions, including programmatic ad buying. David’s goal is to enhance the mWeb while putting the user first.
AdWords Attribution: Understanding the Full Customer Journey
The customer journey is more important than ever, involving several interaction across devices. Learn how AdWords attribution will help you to better optimize your advertising for this journey. This livestream will provide insights into the concept of Attribution, how to select and switch to the correct model in 3 min, and the next steps after the switch.
Speakers - Patrick Spath & Justus Mallach
Patrick is the EMEA Expert for Measurement, Attribution and Automation in Google's European Headquarters in Dublin. He has 4 years of experience working in this exciting space, and is responsible for training, events, workshops and direct engagement with SMB advertisers and agencies. Patrick is a Data Analysis enthusiast and drives the strategy around Attribution and Automation in EMEA.
Justus is the EMEA Lead for Google’s Measurement, Attribution and Smart-Bidding solutions, based out of Google’s European Headquarters in Dublin, Ireland. With a background in banking, consulting and experience within startups, Justus has insights into how advertisers from diverse industries and organizational structures work with data to improve their bottom line.
Smart Bidding: Embrace the Future of Marketing
AdWords' intelligent bidding strategies use machine learning to automatically define bids in each auction based on your performance goals. Each type of Smart Bidding strategy is designed to help you achieve a specific goal for your business. By using these solutions, you can leverage an extensive number of signals real-time! Learn how to choose the right strategy for you, how to set up them up, and how to leverage Best Practices.
Speakers - Imran Jilani & Patrick Spath
Imran is a UKI specialist for Measurement, Attribution and Automation in Google's European Headquarters in Dublin. He has several years of experience working in analytics and marketing for startups and seed funds before joining Google. He is responsible for training, events, workshops and direct engagement with SMB agencies. Imran is a fan of simplifying complex subjects and helps drive the strategy around Attribution and Automation.
Patrick is the EMEA Expert for Measurement, Attribution and Automation in Google's European Headquarters in Dublin. He has 4 years of experience working in this exciting space, and is responsible for training, events, workshops and direct engagement with SMB advertisers and agencies. Patrick is a Data Analysis enthusiast and drives the strategy around Attribution and Automation in EMEA.
Data Studio: Automate Your Reporting
Data Studio lets you create dynamic, visually compelling reports and dashboards. You can easily connect to a variety of data sources, visualize your data through attractive, dynamic, and interactive reports and dashboards. Our experts show you how to create a report from scratch, and how you can share and collaborate with your clients and others, just as you can in Google Drive.
Speakers - Justus Mallach & Patrick Spath
Justus is the EMEA Lead for Google’s Measurement, Attribution and Smart-Bidding solutions, based out of Google’s European Headquarters in Dublin, Ireland. With a background in banking, consulting and experience within startups, Justus has insights into how advertisers from diverse industries and organizational structures work with data to improve their bottom line.
Patrick is the EMEA Expert for Measurement, Attribution and Automation in Google's European Headquarters in Dublin. He has 4 years of experience working in this exciting space, and is responsible for training, events, workshops and direct engagement with SMB advertisers and agencies. Patrick is a Data Analysis enthusiast and drives the strategy around Attribution and Automation in EMEA.