We have an exciting line up of themes that we will be covering at the Summit to help you have the tools, trends and information you need to drive your business. Enlighten yourself with the latest offerings on our AdMob product, as well as products across Google.

Meet, greet and network with fellow-executives from leading apps businesses across the region, listen to success stories from your peers and connect with Google leaders as they share insights into the upcoming product roadmaps.

Find our tentative agenda below:

Monday, July 29th

Time Item 
8.45am-9:30am

Registration// Breakfast
9.35am - 9.55am

The state of the mobile app and gaming industry

Foad Fadaghi, Telsyte’s managing director

Insights and trends from IGEA and Telsyte
9.55am - 10.15am

Keynote

Paula Wang, Google

Director for APAC for UA solutions, ex-Director for Ad Monetization solutions in China
 10.15am - 10.55am

Go Global: Brazil, Korea, USA

Learn the key characteristics and best practices on the following markets: China, USA, Korea
 10.55am - 11.10am

Break
11.10am - 11.55am 

The pillars of a successful monetization business

Senior Product Managers, Google AdMob

Learn more about creating an engaging user experience, maximizing sustainable app revenue, getting the answers you need to grow your business, and how to get more done, faster and safer.
 11.55am-12.15pm

PlaySide Studios: Getting ready for UA

Danny Armstrong, PlaySide Studios General Manager

Learn how PlaySide Studios set themselves up for UA and development success.
 12.15pm-1.15pm

Lunch
1.15pm-1.35pm

How Gaming can change behavior

Al Gibb, Mighty Serious CEO

Discover the mechanics to change user behavior
1.35pm-2.05pm

Panel discussion on monetization strategies

Savy Soda, Minicades Mobile

Learn from your peers their best practices and vision of the business
2.05pm - 2.35pm

Workshop 1: Mediation and Open Bidding 

Deep Dive on the latest technologies to optimize your yield
2.35pm-3.05pm

Workshop 2: Making data driven business decisions

Learn how to measure the performance of your business (Buy/Sell integration, Firebase, A/B tests)
3.05pm-3.25pm

Cakes by ChoppA

ChoppA

From a passion to a successful business model, be inspired by ChoppA's story.
 3.25pm-3.40pm

Break
3.40pm-4.00pm

UA discussion with PikPok

Edouard Favier, PikPok CMO
Learn about PikPok’s journey becoming a UA driven company and what are the ad metrics that matter the most.
4.00pm-4.20pm

Use Machine Learning like a boss

Russel Nash, Google Cloud Customer Engineer

Learn how you can use machine learning to pull predictions from your data without a PhD.
4.20pm-4.40pm

Google Play: Latest key updates from Google I/O

David Yin, Business Development Manager, Google Play

Learn about key Google Play product and business updates from our recent Google I/O 2019.
4.40pm-4.55pm

Quizz time and closure
4.55pm-7.30pm

Dinner, Drinks & Networking