Google supports Indian app developers and helps them power their growth story

We know the impact apps have in enabling solutions, as more users come online. We at Google Play provide a range of key value offerings to app developers, in order to ensure their growth, development and success. With access to more than 2.5 billion active users in 190+ countries, Google Play enables these entrepreneurs to scale and build truly global businesses.

We firmly believe that the growth and success of the app ecosystem is deeply rooted in quality mentorship and upskilling.

Together with Meity Startup Hub, Google launched the Appscale Academy, a joint program for early to mid-stage startups across India, to build and help them grow into successful global businesses. The 100 startups were chosen from over 400 applications following an in-depth selection process that took into account their creative ideas and innovation, product quality, product scalability, and talent diversity.

The program aimed to help developers scale their apps to the next level, with customized coaching, mentorship, access to VCs, and product credits to supercharge their growth on Android.

This 6 month training program had a specially curated curriculum covering the following 6 pillars of building apps that truly delight:   

  • App Quality
  • Go Global
  • Growth (User Acquisition & Monetization)
  • App Design
  • Google Play Policy
  • Data Safety Best Practices

Meet the class here 

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Class of 2022 at the Graduation Ceremony in July '22

Class' experience of the program



"The curriculum helped us re-envision our app, leading to a 70% increase in downloads, 33% increase in conversion rates, and a 25% improvement in ratings." - Abhilesh Gupta, Co-Founder, and Director, AyuRythm



“Appscale Academy exceeded all our expectations. Critical insights on optimization helped reduce our crash rate significantly from 5% to 1%. We also raised VC funding of Rs.11.8Cr. thanks to this platform and are excited for our growth journey ahead.” - Abhishek Sharma, Co-Founder & CTO, Being



“Learnings on user engagement and acquisition along with our own twist got us some amazing results. We saw a 200% increase in average engagement time, 2x increase in revenue, and our Play Store ratings rose from 4.0 to 4.6.” - Nikita Lalwani, Founder, CEO, Crooze



“The program has helped improve our product & strategy, helping us grow 3X. We’ve seen a 250% improvement in-store presence, improvement in app performance, and a 50% reduction in acquisition costs” - Amritanshu Kumar, Founder & Director, Kidex


Clickastro Kundli

The responses from the different teams at Google were genuine and I felt all the speakers and organizers were fully invested in trying to help us grow



Our app rating went up! Our crash rates & speed also improved almost 2X.


Artoon Games

Having 1:1 sessions helped me meet mentors, understand their views on our business and we can approach them in the future as well.


Flying Caps Technologies

I would like to extend my heartiest appreciation to all ASA team members and I truly thank you from the bottom of my heart for providing me with your invaluable support when I needed it the most. Thanking you once again for your support

Meet the mentors!

Many Googlers and experts from around the world conducted training sessions and met the startups at office hours to mentor as per their needs

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Rajan Anandan

Managing Director, Sequoia Capital & Surge

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Sairee Chahal

Founder & CEO, SHEROES

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Debjani Ghosh

President, NASSCOM

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Chetna Sinha

Founder & Chairperson, Mann Deshi Mahila Sahkari Bank

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Alok Kejriwal

CEO & Co-Founder, Games2Win

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Aprameya Radhakrishna

Co-founder & CEO, Koo

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Paul Bugryniec

Chief Analytics Officer, Miniclip  

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Megha Agarwal

Vice President & GM - Growth, Meesho