Power your growth story

We know the impact apps have in enabling solutions as more and more users come online.

Whether you have built a game to delight, a healthcare app trying to reach those in need, a fintech app targeting lesser penetrated geographies, or an e-commerce delivery app, we bring to you a program that will power your next stage of growth.

Appscale Academy is a growth and development program by the Ministry of Electronics and Information Technology (MeitY) Startup Hub and Google Play to help early to mid-stage startups across India build high-quality apps for the world. 100 startups will get trained through a customized curriculum, including virtual instructor-led webinars, self-learning material, and mentorship sessions with leading local and global industry professionals.  

The 6 month training program will cover the following topics: 

  • App Quality
  • Go Global
  • Growth (User Acquisition & Monetization)
  • App Design
  • Google Play Policy
  • Data Safety Best Practices

Important Dates:

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Program benefits:

Participants selected for the Appscale Academy program will receive:

  • Curriculum based learning with trainers from Google and industry
  • Personalized mentorship
  • Access to Google self-paced learning programs, MeitY Startup Education and invite-only seminar & events
  • Market consultation and app quality review 

Select number of developers will also receive**:

  • 1:1 mentorship by Google and Industry Experts
  • Google Product credits
  • Android hardware
  • Potential opportunity to be showcased on Google Play*
* Subject to Play Editorial review
** Please read FAQs for more details

Who can apply?

All Indian app developers that fulfill following criterion are open to apply:

  • Could be a Gaming or Non-Gaming app
  • Could be on any business model (free, paid, transaction, etc.) 
  • App use-cases that have the capacity of expanding service territories and looking for support to accelerate business growth
  • Should have core team members who will commit to a 6-month long training, coaching and mentorship program

Please visit Selection Process for all details.

Meet your mentors!

We've invited Googlers and experts from around the world to conduct training sessions and meet you at office hours to mentor as per your needs

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Rajan Anandan

Managing Director, Sequoia Capital & Surge

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Sairee Chahal

Founder & CEO, SHEROES

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Debjani Ghosh

President, NASSCOM

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Chetna Sinha

Founder & Chairperson, Mann Deshi Mahila Sahkari Bank

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Alok Kejriwal

CEO & Co-Founder, Games2Win

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Aprameya Radhakrishna

Co-founder & CEO, Koo

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Paul Bugryniec

Chief Analytics Officer, Miniclip  

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Megha Agarwal

Vice President & GM - Growth, Meesho