- an online show that discusses trending issues within video, branding, measurement and effect! 

The changing digital branding landscape is leading to new opportunities and challenges for Belgian marketers and agencies. Tune into Branding Talks, a thought-provoking virtual event featuring international marketing superstars and a selection of Belgium’s finest minds in the advertising community. This online show features interesting panel discussions and interviews that you don't want to miss.

December 2nd, 11:00-12:00 CET

11:00 - 11:15
The Long and Short of it: Balancing long
and short term marketing investments

Peter Field, Independent Marketing and Advertising Professional
Les Binet, Group Head of Effectiveness, adam&eveDDB 

11:15 - 11:27 
Short vs long term activation – a Belgian perspective

Sylvie Irzi, VP Brand Communications & Reputation, Telenet
Suzanne Stroobants, CEO, Mindshare Belgium
Clara Geerts, YouTube Specialist, Google 

11:27 - 11.32
Creator spotlight – Cinecom 

11.32 - 11.45
The art of balancing Creative vs Media investments

Sylvie Dewaele, Media Arts Director, TBWA
Stephanie Radochitzki Strategy Director at IPG Mediabrands Belgium
Birgit De Vries, Consultant Digital Strategy, Newpharma 

11:45 - 11.50
How to get your brand to pole position

Lies Eeckman, Managing Director, Polestar Belgium 

** Time is subject to change