Branding Talks

- an online show that discusses trending issues within video, branding, measurement and effect! 

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The changing digital branding landscape is leading to new opportunities and challenges for Belgian marketers and agencies. Tune into Branding Talks, a thought-provoking virtual event featuring international marketing superstars and a selection of Belgium’s finest minds in the advertising community. This online show features interesting panel discussions and interviews that you don't want to miss.


December 2nd, 11:00-12:00 CET


What's on the agenda?

11:00 - 11:15
The Long and Short of it: Balancing long
and short term marketing investments

Peter Field, Independent Marketing and Advertising Professional
Les Binet, Group Head of Effectiveness, adam&eveDDB 

11:15 - 11:27 
Short vs long term activation – a Belgian perspective

Sylvie Irzi, VP Brand Communications & Reputation, Telenet
Suzanne Stroobants, CEO, Mindshare Belgium
Clara Geerts, YouTube Specialist, Google 

11:27 - 11.32
Creator spotlight – Cinecom 


11.32 - 11.45
The art of balancing Creative vs Media investments

Sylvie Dewaele, Media Arts Director, TBWA
Stephanie Radochitzki Strategy Director at IPG Mediabrands Belgium
Birgit De Vries, Consultant Digital Strategy, Newpharma 

11:45 - 11.50
How to get your brand to pole position

Lies Eeckman, Managing Director, Polestar Belgium 

** Time is subject to change