July Breakfast Briefing 2018
Technical Specialist in Measurement and Attribution at Google
Conrado is a Technical Specialist in Measurement and Attribution at Google and has been helping solve the most complex issues for clients Globally. Conrado specialises in Google Analytics, Google Tag Manager and AdWords Conversion Tracking.
June Breakfast Briefing 2018
The Future of the Mobile Web
Mobile Landscape - consumer Trends, Personal Assistant, Performance Tools, CRO (mobile checkout opt + Payment APIs) and investing in richer/more engaging mobile web experiences like AMP & Progressive Web apps.
Lauren Walsh is a Senior Account Manager at Google, May Breakfast Briefing 2018
Understanding Attribution & Data with Adwords
In this session, Lauren demonstrates how you can start making more effective and more profitable marketing decisions that drive more sales, by understanding the broad set of marketing factors that influence a purchase.
Kristina Faber, Head of Display central Europe, April Breakfast Briefing 2018
Expand your advertisement strategy
Expand your advertisement strategy beyond search with a holistic audience strategy for all channels. Get tips and hands on tricks on how to be successful with your message.
Jamie Hannaway, Senior Account Manager at Google, March Breakfast briefing 2018
Machine Learning and Artificial Intelligence
Jamie Hannaway will give an introduction to Machine Learning and Artificial Intelligence at Google. We will then go deeper on what Automation means for AdWords, how it works and how to leverage it for performance with real world examples and best practices.
February Breakfast Briefing 2018
Digital Inspiration
2018 Launch of The Breakfast Briefings Series kicked off on 2nd February with a Digital inspiration morning which hosted an incredible line up of speakers.
• Rose Hynes, Chairman of Shannon Group plc.
• Paul Carton,Digital Marketing Manager at Vodafone Ireland.
• Kieran O’Brien, Marketing Manager UK & Ireland, CompuB
• Morgan O’ Driscoll, Founder, MorganODriscoll.com (Karl to send)
December Breakfast Briefing 2017
Adwords Next - Simplifying your digital strategy, & saving you time!
The new AdWords experience marks the most powerful change we’ve made to how advertisers visualize and manage their campaigns in over 15 years. Join us for our final Breakfast Briefing of 2017, where we will give you a whistle-stop tour of everything you need to know about the new AdWords interface, & reveal some top tips for getting the most from your Adwords Next campaigns.
November Breakfast Briefing 2017
Scale Globally using Google Tools
Google has assembled practical tools to help you plan and measure your international growth, including identifying which markets have the highest demand for your products and providing best practices for operational start-up.
October Breakfast Briefing 2017
Winning the moments that matter this holiday Season and Beyond
Exciting insights & inspiration to help you execute a successful seasonal strategy this Christmas.
September Breakfast Briefing 2017
The Mobile revolution- we don't go on mobile, we live on mobile.
This event will cover practical tips and tricks across mobile UX, mSite speed and mobile creatives to enable you to stay ahead of the curve. We will also touch on the next generation of mobile including Accelerated Mobile Pages and Progressive Web Apps
July Breakfast Briefing 2017
Building brands on YouTube
Across every screen consumers are increasingly in control, choosing the content they watch, and the advertising they're willing to engage with. Marketers must vie not just to reach their audience, but capture their attention.
Robin Bass, June Breakfast Briefing 2017
Intro to Audience Data
Audience Data is everyone’s friend, regardless of marketing objectives. It’s amazing for prioritising users, understanding more about the people who’re searching and their likely mindset. We will explain how you can benefit from this valuable resource, connecting and engaging with the right people.
Laura Bracken, May Breakfast Briefing 2017
Data and Insights
Moving your audience to care & building Brand Love starts with uncovering meaningful, real time insights. Everyday, across Google's 7 platforms, digital consumer are telling us what’s on their mind.
Google is massive database of consumer needs, wants and intentions. We fundamentally believe in access to data & research because all business decisions should be made with high-quality, relevant insights.
We also believe data should be available to everyone, from the smallest, newest advertiser to the world's biggest global brands.
Our goal for May's Breakfast Briefing is to show you what tools you have at your disposal to uncover data, trends and insights; and tie them together to shape how you can effectively speak to your consumers online.
April Breakfast Briefing 2017
Reach more of your customers online in 2017
Measuring what matters is the cornerstone of any digital campaign. Picking KPIs is only half the battle; you also need to make a strategic decision about how to value those KPIs across all channels. Choosing an attribution model to do that can be a daunting task as there are so many models out there. Last-click, first-click, position based, data driven - how do you choose? Join us for a common sense look at some important models. This session will help you understand and choose which attribution model can put you on the path to properly measured success.