August 17th - Audience

On Day 1, we will focus on your audience -- how to attract new readers, strengthen the loyalty of your current readers, and build a community around your news coverage.

11:00am ET

Opening Remarks & Welcome

Hosted by: Olivia Ma, Director, Google News Lab and Civics


How Google search and rankings work

A Q&A with Google's search liason, Danny Sullivan

Speaker: Danny Sullivan, Public Liaison for Search

11:30am ET

Entrepreneurial strategies for reaching your audience

A conversation about what it takes to build a news business and how to define your value proposition.

Speakers: S. Mitra Kalita, CEO and Co-Founder URL Media and Rebekah Monson, Co-Founder, WhereBy.Us

12:00 noon ET

Deepening engagement with your community

A discussion about turning casual readers of your website into loyal fans

Speaker: Hilda Gurdian, Publisher and CEO, La Noticia, Steven Cullen, Director, La Gazette De La Mauricie, and James Washington, President, Atlanta Voice

Moderator: Amy Adams Harding, Director of Analytics and Revenue Optimization for News and Publishing, Google

12:25pm ET

Breakout Sessions:

Search smarter with Advanced Search and Google Trends

Enhance your research capabilities with Advanced Search and Google Trends

Speaker: Mary Nahorniak, Google teaching fellow


Pinpoint: Find your story faster and transcribe audio

Learn about the latest Journalist Studio tool that helps you quickly search through large amount of documents, transcribe audio, and detect handwriting and text within images. 

Speaker: Megan H. Chan, News Ecosystem Lead


News Consumer Insights and Realtime Content Insights

A demonstration of the NCI and RCI interface and tips and tricks to get the most out of these tools. 

Speaker: Nicole Rocchio, News Consumer Insights Lead

August 18th - Revenue 

On Day 2, we will discuss monetization -- how to boost your revenue from advertising, subscriptions, and other sources, and how to balance editorial and business goals when launching and growing your news organization.

11:00am ET

Opening Remarks

Hosted by: Chris Jansen, Head of Local News, Global Partnerships, Google


Transitioning from journalist to business leader

Two founders share how they stay true to their editorial missions while evolving their business models.

Speakers: - David Plotz, Founder and CEO, City Cast and Liz Alarcón , Founder and Executive Director, Pulso

Moderator: Robbie Brown, Strategy and Operations, the Google News Initiative

11:25pm ET

Sneak peek: An early look at our new reader revenue platform

Learn more about the evolution of Subscribe with Google into a new solution to launch and grow subscriptions and contributions. We'll also share more about what's to come across our product suite.

Speaker: Chealsea Wierbonski, Senior Product Manager, Google

11:45pm ET

What I wish I'd known about reader revenue

News leaders share lessons learned from developing different reader revenue models: subscriptions, memberships, and donations. Get more insight into their process and what advice they would offer to others.

Speakers: Lance Knobel, CEO and Co-Founder, Cityside - Jeanette Ageson, Publisher, The Tyee - Snigdha Sur, Founder and CEO, The Juggernaut

Moderator: Megan H. Chan, News Ecosystem Lead, Google

12:25pm ET

Mythbusting digital advertising

How do community news organizations increase their advertising revenue? These news leaders will share their strategies for programmatic, direct, and other types of advertising revenue

Speaker: Sonceria "Sonny" Messiah Jiles, CEO, Houston Defender Network  - David Sommers, Publisher, Long Beach Post - Kevin Flores, Google 

Moderator: Yash Shah, Strategic Partner Lead, Google

12:50pm ET

Breakout Sessions:

Reader revenue tools: The data and insights to power your business

An in-depth conversation with our product team on our reader revenue roadmap and the challenges and opportunities around data insights.

Speakers: Chealsea Wierbonski, Senior Product Manager, Google and Eric Silva, Product Manager, Google


GNI North American Innovation Challenge

The Google News Initiative is offering funding to news organizations for innovative projects. The GNI Innovation Challenge provides funding up of to $200,000 for selected projects. The deadline for submissions in the current round of the Innovation Challenge is Aug. 26. We will discuss this opportunity and answer questions about applying.

Speaker: Ben Shaw, Global Innovation Programs Manager, Google