August 17th - Audience
On Day 1, we will focus on your audience -- how to attract new readers, strengthen the loyalty of your current readers, and build a community around your news coverage.
Opening Remarks & Welcome
Hosted by: Olivia Ma, Director, Google News Lab and Civics
How Google search and rankings work
A Q&A with Google's search liason, Danny Sullivan
Speaker: Danny Sullivan, Public Liaison for Search
Entrepreneurial strategies for reaching your audience
A conversation about what it takes to build a news business and how to define your value proposition.
Speakers: S. Mitra Kalita, CEO and Co-Founder URL Media and Rebekah Monson, Co-Founder, WhereBy.Us
12:00 noon ET
Deepening engagement with your community
A discussion about turning casual readers of your website into loyal fans
Speaker: Hilda Gurdian, Publisher and CEO, La Noticia, Steven Cullen, Director, La Gazette De La Mauricie, and James Washington, President, Atlanta Voice
Moderator: Amy Adams Harding, Director of Analytics and Revenue Optimization for News and Publishing, Google
Search smarter with Advanced Search and Google Trends
Enhance your research capabilities with Advanced Search and Google Trends
Speaker: Mary Nahorniak, Google teaching fellow
Pinpoint: Find your story faster and transcribe audio
Learn about the latest Journalist Studio tool that helps you quickly search through large amount of documents, transcribe audio, and detect handwriting and text within images.
Speaker: Megan H. Chan, News Ecosystem Lead
News Consumer Insights and Realtime Content Insights
A demonstration of the NCI and RCI interface and tips and tricks to get the most out of these tools.
Speaker: Nicole Rocchio, News Consumer Insights Lead
August 18th - Revenue
On Day 2, we will discuss monetization -- how to boost your revenue from advertising, subscriptions, and other sources, and how to balance editorial and business goals when launching and growing your news organization.
Hosted by: Chris Jansen, Head of Local News, Global Partnerships, Google
Transitioning from journalist to business leader
Two founders share how they stay true to their editorial missions while evolving their business models.
Speakers: - David Plotz, Founder and CEO, City Cast and Liz Alarcón , Founder and Executive Director, Pulso
Moderator: Robbie Brown, Strategy and Operations, the Google News Initiative
Sneak peek: An early look at our new reader revenue platform
Learn more about the evolution of Subscribe with Google into a new solution to launch and grow subscriptions and contributions. We'll also share more about what's to come across our product suite.
Speaker: Chealsea Wierbonski, Senior Product Manager, Google
What I wish I'd known about reader revenue
News leaders share lessons learned from developing different reader revenue models: subscriptions, memberships, and donations. Get more insight into their process and what advice they would offer to others.
Speakers: Lance Knobel, CEO and Co-Founder, Cityside - Jeanette Ageson, Publisher, The Tyee - Snigdha Sur, Founder and CEO, The Juggernaut
Moderator: Megan H. Chan, News Ecosystem Lead, Google
Mythbusting digital advertising
How do community news organizations increase their advertising revenue? These news leaders will share their strategies for programmatic, direct, and other types of advertising revenue
Speaker: Sonceria "Sonny" Messiah Jiles, CEO, Houston Defender Network - David Sommers, Publisher, Long Beach Post - Kevin Flores, Google
Moderator: Yash Shah, Strategic Partner Lead, Google
Reader revenue tools: The data and insights to power your business
An in-depth conversation with our product team on our reader revenue roadmap and the challenges and opportunities around data insights.
Speakers: Chealsea Wierbonski, Senior Product Manager, Google and Eric Silva, Product Manager, Google
GNI North American Innovation Challenge
The Google News Initiative is offering funding to news organizations for innovative projects. The GNI Innovation Challenge provides funding up of to $200,000 for selected projects. The deadline for submissions in the current round of the Innovation Challenge is Aug. 26. We will discuss this opportunity and answer questions about applying.
Speaker: Ben Shaw, Global Innovation Programs Manager, Google