Conversions@Google

Please find below detailed agenda for Conversions@Google for the 15th & 16th May 2018.

Agenda Day 1 - 15th May

12:00 - 13:00 - Registration & Refreshments

13:00 - 13:15 - Welcoming with Lida Douka - MC & Vanessa Hartley - Sales Director at Google

13:15 - 13:45 - Your Brain Is Lying To You: Become a Better Marketer by Overcoming Confirmation Bias - Michael Aagaard, Conversion Viking

13:45 - 14:15 - Crash Course in CRO - Lina Hansson, Mobile Conversions Specialist at Google

14:15 - 14:45 - Meaningful Data - Simo Ahava, Senior Data Advocate at Reaktor

14:45 - 15:15 - Designing Landing Pages for Conversions - Anna Potanina, Mobile UX Consultant at Google

15:15 - 15:45 - Break

15:45 - 16:15 - 50 Shades of Black or White - Stuart McMillan, Deputy Head of E-Commerce at Schuh

16:15 - 16:45 - How to improve sign up, sign in & payments with Modern Mobile Web technologies - Andrey Lipattsev, Strategic Partner Manager at Google

16:45 - 17:15 - The 15 Minute Model for Optimising Cross Device Experiences - Craig Sullivan, Optimiser of Everything

17:15 - 17:30 - Closing remarks - Lida Douka, MC

17:30 - 17:45 - Hotel Check-In

19:30 - 23:00 - Networking Event

 

Day 2 Agenda - 16th May

09:00 - 09:30 - Arrival Tea & Coffee

09:30 - 09:45 - Welcome back - Lida Douka, MC

09:45 - 11:30 - Mobile Design Now - Luke Wroblewski, Product Director at Google

11:30 - 12:15 - Break

12:15 - 12:45 - From Website to Progressive Web App - Ewa Gasperowicz, Developer Platform Engineer at Google

12:45 - 13:15 - How trivago's Progressive Web App killed the dinosaurs - Tom Dwyer, Front End Developer at trivago

13:15 - 13:30 - Closing remarks - Lida Douka, MC

13:30 - 14:00 - Lunch