D2C Executive Summit 

Join leaders of the Direct to Consumer industry as they discuss digital shopping trends, how to be future-proof ready, and the best way to build brand love & much more.

you're invited

Event Overview 

April 28, 2021

12:00PM - 2:30PM EST

*time subject to change

Why the D2C Moment is Now!

Session Breakdown  

  • Keynote: Why the D2C Moment is Now! with John Fanous, Head of eCommerce
      • Kick off the summit with a welcome from keynote speaker John Fanous, on the post covid acceleration and how brands can emerge ahead of competition.
  • Fireside Chat with Eric Morris, Managing Director, Retail
      • Hear from the managing director of retail, Eric Morris, on how to manage through change, and some observations on retail in North America. 
  • Growth Mindset with Nicolas Darveau-Garneau, Chief Evangelist
      • How do D2C advertisers continue to accelerate and drive higher profits in a changing landscape. 

April 29, 2021

12:00PM - 2:00PM EST

*time subject to change

Day 2: Brand Growth & Measurement for Performance Advertisers

Session Breakdown  

  • Brandformance with Aprajita Jain, Chief Brand Marketing Evangelist
      • How D2C advertisers can grow their brands, build brand love, and reach new customers. 
  • Advanced Measurement for DTC with Neil Hoyne, Chief Measurement Evangelist
      • How leading DTC companies are approaching measurement. 

April 30, 2021

12:00PM - 2:00PM EST

*time subject to change

Day 3: Creating an Amazing Customer Experience in an Evolving Privacy Landscape

Session Breakdown 

  • What to know about Privacy with Zach Walz, Privacy Specialist @ Google
      • Privacy implications for D2C and how best to future proof your business. 
  • Why a superior customer experience matters with Gopi Kallayil, Chief Digital Transformation and Strategy Evangelist
      • 5 point process for building an amazing customer experience at every touch point. 

Meet our speakers


John Fanous

Head of Industry, Retail eCommerce, Google

John is an accomplished and recognized leader in Canada's omnichannel ecosystem, helping organizations (ranging from entrepreneurs to Fortune-100 retailers) make the pivot to digital shopper engagement for over a decade. John joined Google five years ago, and has helped lead partnerships with some of the fastest growing omni-channel retailers in North America over that time. Currently,

John leads Google Canada's Retail partnerships team, working to help retailers realize growth potential through digital channels. John is a past recipient of Marketing Mag's Top 30 Under 30 award, and has had his retail insights published in The Globe & Mail, Financial Post and Yahoo Finance, in addition to national TV interviews with CTV News Channel and Canada AM. He graduated with honors from the University of Western Ontario. He lives in Oakville with his amazing wife Jenna, and their boys Jack and Joshua. They are - by far - the best thing about him.


Eric Morris

Managing Director, Retail

Eric Morris is the Managing Director of Google's Retail practice in Canada, leading sales, operations, research, strategy and analytics for Google's advertising business. Eric has held several leadership roles at Google Canada since joining in 2002. Most recently, he led Google Canada's search and performance advertising business. Previously, Eric launched and led Google’s mobile advertising business in Canada.

In 2016 Eric was named inventor and issued a patent in the United States for identifying rising search queries and trends at scale for advertisers worldwide. Eric was elected to the Interactive Advertising Bureau of Canada’s board of directors in 2009, including a term as Chair of the board in 2015-2017. Born in Montreal and raised in Toronto, Eric is a graduate of Queen's University in Kingston, Ontario. 


Nicolas Darveau-Garneau

Chief Evangelist

Nicolas Darveau-Garneau (“Nick”) is Google’s Chief Evangelist. He leads Google’s team of 6 full-time and 55 part-time Evangelists from all over the world. He works with Google’s most sophisticated advertisers to help them improve the profitability of their Google marketing investment. Previously, Nick ran Google’s search specialist team in the Americas and Canada’s performance sales teams. Nick also launched and managed Google’s Montréal office.

Nick is a guest lecturer at Kellogg’s Northwestern School of business and is on the board of directors of two public companies, the Toronto Stock Exchange and Industrial Alliance Group.

Nick has been an Internet entrepreneur since 1995. He was part of the founding team of MSN.com; was the co-founder of four Internet companies (imix.com, Liquor.com, BigDeal.com, and Fanhood) and has advised many companies like Famo.us, SommSelect, Poka, Idilia.

Before falling in love with the Internet, Nick was a management consultant at McKinsey & Co. and a senior equity analyst at Sanford C. Bernstein, a top ranked Wall Street firm.Nick graduated with a Bachelors in Mathematics from the University of Waterloo and an MBA from Harvard Business School. 


Aprajita Jain

Brand Marketing & Digital Transformation Evangelist

Aprajita Jain is a global soul with Indian roots and a German upbringing.

She is the Chief Brand Marketing Evangelist at Google and feels she has found her “calling”. In her 17 years at Google Aprajita has worked with some of our most sophisticated advertisers to help them improve their Digital Marketing strategies that are grounded in consumers’ wants and needs.

In her Google career she has focused on various Performance Marketing solutions, including Search, Dynamic Remarketing, Prospecting and Mobile solutions for some of our largest advertisers in the Retail and Travel industries before she discovered her love for Branding 6 years ago.

She is a die hard Bollywood fan, movie critic, blog author and dancer. She speaks four languages which makes her hobby of traveling the world a lot easier.

Aprajita earned her Bachelors and Masters degrees in business administration from the University of Saarland in Germany and has also attended the MBA Marketing curriculum at the Haas School of Business at the University of California, Berkeley and The Wharton School of Business at the University of Pennsylvania.  


Neil Hoyne

Chief Measurement Evangelist

Acclaimed globally for explorations in the field of customer analytics, Neil’s work is seen in his international roles as lecturer and keynote speaker, inventor of dozens of patents and appointment as a Senior Fellow at the Wharton School of the University of Pennsylvania. Yet, it’s as Google’s Chief Measurement Evangelist that he’s challenged the limits of traditional measurement even further; pioneering strategies into marketing attribution, customer lifetime value, dynamic pricing and content personalization that have contributed to countless new product innovations.. Neil holds a Bachelor's degree in Management Science from Purdue University and an MBA from UCLA's Anderson School of Management.  


Zach Walz

Privacy Specialist, Google

Zach Walz is a Privacy Specialist at Google. After spending over a decade in measurement and analytics, he saw the impact of the changing privacy landscape and wanted to help marketers learn how to navigate it. He focuses on how changing consumer expectations, regulations and technology changes impact the ads ecosystem and helps clients learn to ready themselves for the future.


Gopi Kallayil

Chief Evangelist, Digital Transformation & Customer Experience & Founder, Executive Summits Evangelists program

Gopi Kallayil is the Chief Evangelist, Digital Transformation and Strategy at Google. He works with Google’s largest customers and the sales team to help transform the customers business around the consumer experience with digital as the primary driver.

In his prior role as Chief Evangelist, Brand Marketing, he helped grow customer brands through digital marketing. Earlier, he led the marketing team for the company's flagship advertising product, AdWords, both in the Americas and Asia Pacific—and headed the marketing team for AdSense, Google's publisher-facing product.

Before joining Google, Gopi was on the management team of two Silicon Valley venture-funded startups. While a consultant with McKinsey & Co., he worked on engagements, helping the management teams of large corporations improve business performance and maximize revenues. He has also led large information technology projects for global corporations in India, China, and the United States. Gopi earned his bachelor’s degree in electronics engineering from the National Institute of Technology in India. He received two master’s degrees in business administration—one from the Indian Institute of Management and another from The Wharton School of Business at the University of Pennsylvania.

In addition to being an avid yoga practitioner and teacher, Gopi is a triathlete, public speaker, global traveler, and Burning Man devotee. He has spoken at TEDx, The World Happiness Summit, and Wisdom 2.0. He is the author of two books, “The Happy Human” and “The Internet to the Inner-net,” published by Hay House. He has released two music albums titled “Kirtan Lounge.” Gopi holds a guest faculty position at the Stanford University Graduate School of Business. He is a Board Advisor to venture funded early stage companies - Jiffy.Ai, Task Human, Plaeto, and Good Trust.