Join your DMV Digital Coach, Sterling McKinley, for free training and coaching for your business.

Sign up for upcoming workshops below:

Black-Owned Business Summit
Thursday, February 22 from 2:00 PM - 4:00 PM ET
Grow with Google and the U.S. Black Chambers, Inc. (USBC) are celebrating Black History Month by offering a free livestream event on YouTube catered to Black-owned businesses. The event will feature live trainings from Grow with Google Digital Coaches, information about the USBC's ByBlack certification program, and a small business panel with entrepreneurs on trending topics including cybersecurity, digital ads, Artificial Intelligence (AI), and more.
Click here to register 

Make Better Business Decisions with Analytics
Monday, February 26 from 12:00 PM - 1:00 PM ET
Learn best practices and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions.
Click here to register

Reach Customers Online with Google
Tuesday, February 27 from 12:00 PM - 1:00 PM ET
Learn how your business can be found online with Google. This workshop explains how Google Search works and how you can improve a website's visibility with Search Engine Optimization (SEO). The session also introduces products like Google Business Profile, Google Trends, Search Console, Google Ads, and more.
Click here to register

Cybersecurity and Your Small Business
Thursday, February 29 from 6:00 PM - 7:00 PM ET
Cybersecurity is an important issue for businesses of all sizes. In this workshop, we’ll introduce the basics of online security and how it applies to your business and customers. You’ll learn ways you can identify common digital threats and steps you can take to protect your business. You’ll walk away with practical tips and tools to increase your business’ cybersecurity, as well as learn about the Google Cybersecurity Career Certificate to help your employees build skills in this space. 
Click here to register

Reach Customers Online with Google
Saturday, March 9 from 1:00 PM - 2:00 PM ET
Learn how your business can be found online with Google. This workshop explains how Google Search works and how you can improve a website's visibility with Search Engine Optimization (SEO). The session also introduces products like Google Business Profile, Google Trends, Search Console, Google Ads, and more. 
Click here  to register

Make Better Business Decisions with Analytics
Tuesday, March 26 from 12:00 PM - 1:00 PM ET
Learn best practices and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions.
In this session we’ll cover:
- An introduction to Google Analytics
- Creating and understanding reports
- Making goals
- Using Analytics with other Google tools
Click here to register

Reach Customers Online with Google
Tuesday, April 23 from 4:30 PM - 5:30 PM ET
Learn how your business can be found online with Google. This workshop explains how Google Search works and how you can improve a website's visibility with Search Engine Optimization (SEO). The session also introduces products like Google Business Profile, Google Trends, Search Console, Google Ads, and more.
Click here to register

DMV

Meet Sterling 

Sterling McKinley, is a successful digital marketing expert and keynote speaker who is passionate about digital equity. As the founder of Diversify Digital, he helps entrepreneurs and businesses enhance their digital skills, enabling them to thrive in the ever-changing digital landscape. Sterling has over 15 years of experience in digital marketing and has held various roles with the Department of Defense, Sprint, Bridgestone Golf, and the Maryland Department of Tourism & Commerce. He has been a sought-after speaker at over 200 conferences, including prestigious events like Digital Summit, DOD Social Media Forum, SHRM, and IAEE. You can ask him about marketing, branding, live streaming/video, building an online presence, and more. 

 


 

What is a Grow with Google Digital Coach?

Grow with Google Digital Coaches are local marketing experts and entrepreneurs who help diverse small businesses grow. They offer live training and hands-on coaching on topics like how to connect with customers, sell products online, and improve business productivity – for free. No matter where you are on your entrepreneurial journey, your local Digital Coach can help you build skills to take the next step for your business and network with other successful businesses in your community.

Where else do you have Digital Coaches?

Visit grow.google/digital-coaches to find your closest Digital Coach. 

Want more resources?

For more small business resources, check out grow.google/smallbusiness (English) or grow.google/pasoapaso (Español).