Join your New York Digital Coach, Sandra Garcia, for free training and coaching for your business.
Sign up for Sandra's upcoming workshops below:
Grow your business with AI-powered tools [Virtual]
Artificial Intelligence (AI) is a powerful technology that can help simplify business tasks and create new opportunities for small businesses and entrepreneurs – but knowing how to use it may seem out of reach. Developed with input from experts at Google, this workshop will explain the basics of AI and how AI-powered tools by Google can help small businesses be more efficient, enhance customer experiences, and drive growth.
Click here to register
Launch Your Business with Customer-Focused Marketing
Monday, October 28 from 2:00 PM - 3:00 PM ET
As a new entrepreneur, you’ll need more than good products or services to grow your business. It’s also important to have strong customer-focused marketing strategies to reach your audience and turn them into loyal customers.
In this session we’ll show you how to:
- Create a compelling brand
- Define your audience
- Convert customers
- Build loyalty and advocacy
Click here to register
Cybersecurity and Your Small Business
Wednesday, October 30 from 3:00 PM - 4:00 PM ET
Cybersecurity is an important issue for businesses of all sizes. In this workshop, we’ll introduce the basics of online security and how it applies to your business and customers. You’ll learn ways you can identify common digital threats and steps you can take to protect your business. You’ll walk away with practical tips and tools to increase your business’ cybersecurity, as well as learn about the Google Cybersecurity Career Certificate to help your employees build skills in this space.
In this session we’ll talk about:
- Why cybersecurity matters for businesses of all sizes
- How to protect your business and your customers online
- What steps you can take after a potential security breach
Click here to register
Increase Your Sales with Google Tools
Thursday, October 31 from 12:00 PM - 1:00 PM ET
Learn how to promote your products online using Google tools. We’ll show how local brick-and-mortar businesses can list products on a Google Business Profile. We’ll also cover Google Merchant Center, a no-cost tool that allows both e-commerce and brick-and-mortar businesses to create free Product Listings on Google.
In this session we’ll show you how to:
- Highlight products on your Google Business Profile
- Use Pointy to promote in-store inventory with your point of sale system
- Use Google Merchant Center to showcase in-store and online product inventory
Click here to register
Launch Your Business with Customer-Focused Marketing
Tuesday, Novevmber 5 from 3:00 PM - 4:00 PM ET
As a new entrepreneur, you’ll need more than good products or services to grow your business. It’s also important to have strong customer-focused marketing strategies to reach your audience and turn them into loyal customers.
In this workshop, you will learn how to:
- Create a compelling brand - Define your audience
- Convert customers
- Build loyalty and advocacy
Click here to register
Reach Customers Online with Google
Thursday, November 7 from 4:30 PM - 5:30 PM ET
Learn how your business can be found online with Google. This workshop explains how Google Search works and how you can improve a website's visibility with Search Engine Optimization (SEO). The session also introduces products like Google Business Profile, Google Trends, Search Console, Google Ads, and more.
In this workshop we’ll discuss best practices for:
- Improving your website’s visibility in Google’s organic search results, on all devices
- Creating a free Google Business Profile
- Advertising your business on Google
Click here to register
Increase Your Sales with Google Tools
Tuesday, November 12 from 3:00 PM - 4:00 PM ET
Learn how to promote your products online using Google tools. We’ll show how local brick-and-mortar businesses can list products on a Google Business Profile. We’ll also cover Google Merchant Center, a no-cost tool that allows both e-commerce and brick-and-mortar businesses to create free Product Listings on Google.
In this session we’ll show you how to:
- Highlight products on your Google Business Profile
- Use Pointy to promote in-store inventory with your point of sale system
- Use Google Merchant Center to showcase in-store and online product inventory
Click here to register
Increase Your Sales with Google Tools
Wedensday, November 20 from 11:00 AM - 12:00 PM ET
Learn how to promote your products online using Google tools. We’ll show how local brick-and-mortar businesses can list products on a Google Business Profile. We’ll also cover Google Merchant Center, a no-cost tool that allows both e-commerce and brick-and-mortar businesses to create free Product Listings on Google.
In this session we’ll show you how to:
- Highlight products on your Google Business Profile
- Use Pointy to promote in-store inventory with your point of sale system
- Use Google Merchant Center to showcase in-store and online product inventory
Click here to register
Meet Sandra
Sandra is a results-driven and self-motivated Afro-Latina with a passion for workplace diversity. As the founder of Encounter Your Potential, she’s helped businesses grow, sustain, and transform. Sandra combines her diversity and inclusion leadership experience with her sales and marketing background to create, execute, and enhance organizational diversity, equity, and inclusion initiatives. As an Afro-Latina, she’s experienced the multicultural world, which drove her to create a virtual space where businesswomen like her could share their own experiences.
You can ask her about marketing, brand elevation strategies, diverse equity, consulting, business, sales, brand building, and much more.
If you have any questions, please email Sandra at digitalcoachNY@growwithg.co.
What is a Grow with Google Digital Coach?
We are mentors, teachers, leaders; we are entrepreneurs who have achieved our goals, and we want to help you achieve yours. We are excited to provide the digital skills training and coaching to help small businesses in our states reach new customers, thrive online, and grow.
Where else do you have Digital Coaches?
Visit grow.google/digital-coaches to find your closest Digital Coach.
Want more resources?
For more small business resources, check out grow.google/smallbusiness (English) or grow.google/pasoapaso (Español).