Become a Google Partner
What is the Google Partners program?
Google Channel Sales is a team within Google that partners up with a variety of businesses to deliver Google’s marketing solutions at scale, embracing marketing automation and making Google advertising easier to use.
We work with an exclusive community of 200 partners in EMEA, all with a common goal: make customers successful through scalable advertising solutions whilst future-proofing your business. With our high-touch commercial, technical and marketing support, many of our partners have experienced growth rates in excess of 70% in 2018.
How does the Google Partners program work?
Google - Provides partners with a high-touch support system that includes training, sales and tech support, partner management and branding
Partner - Engages directly with businessess and creates, manages and optimises their Google advertising accounts
Advertiser - Enjoys growth and revenue
The 3 pillars of our support
Commercial
- Strategic consulting— product positioning, pricing, operational setup
- Campaign performance— account management support, upsell and retention insights, optimisation opportunities
Technical
- API integration Product specifics
- Third party tech orientation
- Early access to beta
- Feedback from product experts
Marketing
- Sales and client incentives
- Trainings
- Co-branded events
Team up with Google to deliver more value from digital marketing for all business globally like some of our existing partners
"Many of the next generation of marketing companies are likely to come from the EMEA region. Our role is to be a catalyst for innovation: with our global platform and know-how we offer the capacity to rapidly scale from local ideas to global markets.”
Kartik Taneja, Head of Channel Sales, EMEA @Google
Would you like to become a Google Partner?
Apply for 1st Cohort of the Marketing Innovation Program, develop and launch a new marketing solution and offering together with Google, become a Google Partner and scale globally!