Schedule
9:00am - 9:45am
Breakfast and Introduction
Janina Peterek (Account Executive, US),
David Santanilla & Dore Hernandez Butron (Account Team, LATAM)
9.45am - 10:30am
Owning Your Consumer Experience: Bridging On and Offline in a Non-line World
Andrew Brooks (Head of Industry, US)
Leading marketers deliver non-line assistance.
To remain relevant as consumer journeys evolve and stay ahead of competition, brands have to deliver consumer first experiences, rethink responsibilities, and align measurement with economic value.
10.30am - 10:45
Break
10:45am - 11:30am
Why YouTube? - The Full Value of YouTube
Janina Peterek (Account Executive, US)
YouTube is the world's most popular online video community, allowing millions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.
Let´s explore together the full potential that this platform can bring to your business.
11.30am - 12:15pm
YouTube for Performance
David Santanilla & Dore Hernandez Butron (Account Team, LATAM)
You need to grow your business, which means looking beyond existing marketing channels. But you also need to maintain performance standards, which requires you to look at the most efficient and transparent channels.
We get it.
YouTube is a place where you can precisely find your customers, then influence and enable them to choose your brand over others -- and prove it all works for your bottom line.
Let us show you how.
12.15pm - 12:30pm
Break - Snacks
Lunch Buffet
12:30pm - 1:15pm
Americas Joint Business Plan E-Store + Brand
Presentation and signing of the first ever EPSON AMERICAS and GOOGLE Joint Business Plan.