Online Tools & Resources

Free tools and resources for news publishers to equip themselves with the practical skills to scale online. 

The tools & resources listed below aren't essential to explore before taking part in a workshop, but they may provide helpful, addtional context and fundatmental skills before the sessions. 

Tools to get to know

Google Analytics gives you the free tools you need to analyse data for your business in one place, so you can make smarter decisions. 

Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business.  

Google AdSense provides a way for publishers to earn money from their online content. AdSense works by matching ads to your site based on your content and visitors.

Identify which articles are popular with readers, discover trending topics in your region and access engaging data visualisations for your newsroom.  

Measure the performance of your audience using benchmarks, improve business gaps with actionable recommendations and maximise reader revenue.  

Useful resources

Master the basics of digital marketing with our free Interactive Advertising Bureau-accredited course. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.

By incorporating a mix of both display and search engine advertising, you’ll be able to maximise your online visibility. Learn about the benefits of display and search ads, how they differ and how to find and target the right audience, so that you have the skills to correctly structure your ad campaigns.  

From identifying your goals to knowing how to track your progress, this topic will show you how to put your best foot forward when creating a digital business strategy. Learn how to stand apart from the competition and how to impress customers at every point of their experience.  

From websites to local listings, mobile apps to social media, there are lots of ways to be found online. If a website is the best fit for your goals, you'll need to have a basic grasp of how they work. Even more importantly, having design and usability best practices under your belt will help you build a website that tells your story well, and allow your customers to find what they need.  

Find out how to build a digital presence, sell to customers online, and stay safe from hackers.

Discover the online tools you can use to promote a business online, create your marketing strategy, and attract the right customers.