Please find below detailed agenda for The Google Audience Summit for the 8th of May 2019.
08:30 - 09:00 - Registration & Coffee
09:00 - 09:20 - Welcome & Keynote: The Changing Digital Ads Ecosystem
09:25 - 09:55 - Customer Acquisition - Grow with Google Audiences
10:00 - 10:30 - Preventing Churn - Driving Loyalty & Retention through Audiences
10:30 - 10:45 - Networking Break
10:45 - 11:15 - Customer Understanding: 1p Audience Data Activation
11:25 - 11:55 - Customer Intimacy- Personalised Ad Experiences for Engaged Audiences
12:00 - 12:30 - Customer Lifetime Value - Futureproof Audiences Strategies for Business Longevity
12:30 - 13:30 - Lunch
Breakout 1
13:30 - 14:15 - Search Audience Success
14:15 - 15:00 - You & Youtube Audiences
15:00 - 15:45 - One Google Audience: Full-funnel & Crosschannel Audience Strategies
Breakout 2
13:30 - 14:15 - Advanced Audiences - DV360 Audience Module
14:15 - 15:00 - Advanced Audiences - CRMInt for LTV, Product Recommendations & O2O
15:00 - 15:45 - Advanced Audiences - Cloud 4 Marketing Audiences Edition
Breakout 3
13:30 - 14:15 - Google Analytics 360 - Automated Ways to Measure Users in GA360
14:15 - 15:00 - Google Analytics 360 - Advanced Reports to Build Stronger Audiences
15:00 - 15:45 - Google Analytics 360 - Mapping the Customer Journey via CRM, GA360 & Cloud
15:50 - 17:30 - Networking & Apero