08:30 - 09:00 - Registration & Coffee

09:00 - 09:20 - Welcome & Keynote: The Changing Digital Ads Ecosystem

09:25 - 09:55 - Customer Acquisition - Grow with Google Audiences

10:00 - 10:30 -  Preventing Churn - Driving Loyalty & Retention through Audiences

10:30 - 10:45 - Networking Break 

10:45 - 11:15 - Customer Understanding: 1p Audience Data Activation

11:25 - 11:55 - Customer Intimacy- Personalised Ad Experiences for Engaged Audiences

12:00 - 12:30 - Customer Lifetime Value - Futureproof Audiences Strategies for Business Longevity

12:30 - 13:30 - Lunch

Breakout 1

13:30 - 14:15 - Search Audience Success

14:15 - 15:00 - You & Youtube Audiences

15:00 - 15:45 - One Google Audience: Full-funnel & Crosschannel Audience Strategies

Breakout 2

13:30 - 14:15 - Advanced Audiences - DV360 Audience Module

14:15 - 15:00 - Advanced Audiences - CRMInt for LTV, Product Recommendations & O2O 

15:00 - 15:45 - Advanced Audiences - Cloud 4 Marketing Audiences Edition

Breakout 3

13:30 - 14:15 - Google Analytics 360 - Automated Ways to Measure Users in GA360

14:15 - 15:00 - Google Analytics 360 - Advanced Reports to Build Stronger Audiences

15:00 - 15:45 - Google Analytics 360 - Mapping the Customer Journey via CRM, GA360 & Cloud

15:50 - 17:30 - Networking & Apero