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DMV!

Join your DMV Digital Coach, Sterling McKinley, for free training and coaching for your business.

Sign up for upcoming workshops below:

Grow your business with AI-powered tools  [Virtual]
Artificial Intelligence (AI) is a powerful technology that can help simplify business tasks and create new opportunities for small businesses and entrepreneurs – but knowing how to use it may seem out of reach. Developed with input from experts at Google, this workshop will explain the basics of AI and how AI-powered tools by Google can help small businesses be more efficient, enhance customer experiences, and drive growth.
Click here to register

Learn the Basics of Google Ads
Thursday, October 31 from 11:00 AM - 12:00 PM ET
In this workshop you will learn how to reach more customers and grow your business with Google Ads. In this session we’ll talk about:
- How to create an account and set up an ad campaign
- How to write great ads, refine keywords, and include ad extensions
- How to measure success
Click here to register

Use YouTube to Grow Your Business
Thursday, October 31 from 1:00 PM - 2:00 PM ET
Learn how to use YouTube and the power of video to promote your business or brand. In this workshop we’ll cover:
- How to create a YouTube channel
- Adding videos and organize your channel
- How to promote your business with video ads"
Click here to register

Learn the Basics of Google Ads
Tuesday, November 12 from 11:00 AM - 12:00 PM ET
In this workshop you will learn how to reach more customers and grow your business with Google Ads.
In this session we’ll talk about:
- How to create an account and set up an ad campaign
- How to write great ads, refine keywords, and include ad extensions
- How to measure success
Click here to register

Get Your Local Business on Google Search and Maps
Wednesday, November 13 from 5:00 PM - 6:00 PM ET
Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this workshop, you will learn how to create and manage a Google Business Profile from start to finish.
In this session we’ll show you how to:
- Create or claim your Google Business Profile
- Manage your business info across Google Search and Maps
- Use your Business Profile to connect with potential customers
Click here to register

Make Better Business Decisions with Analytics
Tuesday, November 19 from 11:00 AM - 12:00 PM ET
Learn best practices and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions.
In this session we’ll cover:
- An introduction to Google Analytics
- Creating and understanding reports
- Making goals
- Using Analytics with other Google tools
Click here to register

Meet Sterling 

Sterling McKinley, is a successful digital marketing expert and keynote speaker who is passionate about digital equity. As the founder of Diversify Digital, he helps entrepreneurs and businesses enhance their digital skills, enabling them to thrive in the ever-changing digital landscape. Sterling has over 15 years of experience in digital marketing and has held various roles with the Department of Defense, Sprint, Bridgestone Golf, and the Maryland Department of Tourism & Commerce. He has been a sought-after speaker at over 200 conferences, including prestigious events like Digital Summit, DOD Social Media Forum, SHRM, and IAEE. You can ask him about marketing, branding, live streaming/video, building an online presence, and more.