Google for Startups Accelerator: Women Founders

Learn more and apply to Google for Startups Accelerator: Women Founders, a three-month digital accelerator program for high potential Seed to Series A tech startups founded by women, based in the U.S. and Canada.


Google For Startups Women Founders Start 

Google for Startups Women Founders Start is a five-day training and accelerator boot camp for early stage, Latin American based, women-led startups (Seed Capital to Series A) tailored to the needs of startups. The program focuses on solving domain-specific challenges, including product, design, marketing, business, and growth. 

Learn More & Apply Here


Upcoming Events

Fundraising Panel

February 29, 2024

Fundraising is a critical step for any startup, but it can be especially challenging for women founders. According to a recent study, only 2.3% of venture capital funding goes to women-led startups, so women have to be especially strategic about how they're searching for and securing funding. Join us for our Fundraising Panel where we'll sit down with 2 venture capitalists to discuss:

  • Investors' first hand experience
  • Specific challenges and how to overcome them
  • Valuable insights on how to pitch and negotiate terms and increase your chances of success

Learn More & Register Here 

Meet our Panelists


Elizabeth Davis, Principal @ Female Innovators Lab Fund

After procuring her MBA from Dartmouth, Elizabeth worked across a variety of companies focusing on sustainability, including the WWF, Coca-Cola, Worn and operating as founding partner for a cause marketing org. Today, Elizabeth is a Partner with Anthemis Female Innovators Lab Fund, a venture fund dedicated to investing and cultivating entrepreneurial talent in women across the financial services ecosystem.

Adrianna Samaniego, Partner @ Female Founders Fund

Adrianna Samaniego is Partner at Female Founders Fund, an early-stage fund investing in female-founded technology companies across B2B, Consumer, Healthcare, and Fintech. Adrianna spent eight years in tech, formerly as Co-founder & Co-CEO in Area 120 Google’s Startup Incubator. In this role, she led a team to rapidly build and launch Emporium, a B2B marketplace for Fortune 500 companies to procure from diverse-owned companies. Adrianna also formerly led and created Google's Global Supplier Diversity Program that created over $2B in opportunities for diverse-owned businesses. Adrianna Samaniego is a proud Mexican-American originally from the small border town of Douglas, Arizona and holds an MBA from Columbia Business School and a BA from University of Georgia. 

Denise Teng, Investor @ Gradient Ventures

Denise is an investor at Gradient Ventures, Google's early stage fund investing in AI, OSS, dev tools, fintech, SaaS, and many more sectors. Prior to joining Gradient Ventures, Denise spent six years as a product manager. Most recently, she was a PM on the Meta AI platform team where she built infrastructure tools for ML workflows. Denise previously spent time at Twitter as a senior PM where she launched products ranging from ad tech and social commerce to real-time data analytics. After grad school, she joined the Walmart e-commerce APM program where she scaled merchant-facing products for Walmart marketplace and supported the post-acquisition integration of Denise has a computer science background and obtained an M.S. in software management from Carnegie Mellon University.

Past Events

Go-To-Market Workshop

January 25, 2024

A well-crafted go-to-market approach is the difference between launching your startup into a successful orbit or sending it hurtling into oblivion. It's the strategic map that guides you towards your target audience, fuels customer acquisition, and ultimately propels your startup towards sustainable growth. This go-to-market workshop equips early-stage startups with the tools and tactics to navigate the launch. 

Coming out of this session you have:

  • A simple step by step process that you can execute
  • A programmatic approach to grab your first 0-10 and then 10-100 customers
  • The next steps to focus on a scaled Go To Market strategy for your business 


Colleen Pimentel, Sales Executive & Startup Mentor @ Google


Cultivating Confidence

October 11, 2023

Confidence allows entrepreneurs to take risks, make important decisions, attract customers and investors and motivate their teams - Confidence is crucial to achieving success for your business. Unfortunately 75% of female executives have experienced imposter syndrome at some point in their lives, based on a US study by KPMG. This session will focus on what cultivating confidence can mean to you and how to harness it.

Coming out of this session you will be able to:

  • Cultivate confidence
  • Create plans and strategies that work for you
  • Be ready to take on new opportunities


Shiri Sivan, Accelerator Program Manager @ Google


Strategic Storytelling Workshop

September 28, 2023

A captivating story can capture the attention of customers and help investors see the potential in your business while building trust and rapport across the board. To structure a story for your own organization we hosted a Strategic Storytelling Workshop for women founders. This session focuses on the power of storytelling to help build your mission and the story for your own business.

Coming out of this session you will be able to:

  • Distinguish between a project and a story when it comes to your organization
  • Develop a compelling story for your own business
  • Understand where this story can be used


Jeremy Neuner, Startup Curriculum Lead @ Google


Achieving your Vision for OKRs

August 24, 2023

We know that setting goals is crucial to productivity but it can also influence coordination and transparency across your organization. This OKR workshop will outline an effective process for identify, set and track OKRs for yourself and your business.

The goals of this session are:

  • Understand the OKR methodology
  • Be able to identify the relevant OKRs for your business
  • Track your progression toward your objectives  


Ivana Sediva, Mentors / Professor / Coach



July 20, 2023

#IAmRemarkable is a global movement that empowers everyone to celebrate their achievements in the workplace and beyond while challenging the social perception around self-promotion. At the heart of the initiative lies a 90-min interactive workshop focused on the importance of self-promotion in your personal and professional life and be equipped with tools to develop this skill. 

The goals of this session are:

  • Empower women and underrepresented groups to self-promote effectively.
  • Challenge the social perception that self-promotion is a negative thing.
  • Provide participants with the tools and resources they need to achieve their goals and make a difference in the world. 

In order to encourage a free and open dialogue we did not record this session. 

Meet our Facilitators


People & AI Guidebook

June 15, 2023

Humans are brilliant but flawed and biased humans, intentionally and unintentionally shape every facet of machine learning. This Guidebook is a toolkit that can help you make AI product decisions that are human-centered. It helps you ensure that the time and resources you invest in building AI make a big impact, while putting the user first the entire time.

Coming out of this session you will learn:

  • What human-centered AI is
  • How AI can add value for your business
  • How to communicate the value of AI to your customers  


Meena Kaushik, UX Designer, Google


Product Monetization Fireside 201

May 11, 2023

No matter how strong your product and/or service becomes, your monetization strategy determines the return on your efforts. It could even be argued that product monetization is as important as the problem you're solving for your customers, so why aren't we putting the same amount of attention into it?

If you're starting to plan or just ramping up your product monetization strategy learn from 3 product monetization experts. During this session we learn about their perspectives and recommended approaches to product monetization based on their years of experience.

We discuss:

  • How to get started and optimize your monetization strategy
  • Pitfalls and mistakes to avoid
  • Specific experiences of 3 seasoned entrepreneurs 


Our Fireside Panelists


Product User Value & Roadmapping

April 6, 2023

As founders, it’s important to create a favorable experience for your users. It's crucial to measure and test the product to ensure it meets their expectations from the user experience and this is really a vital part of the design process. A product roadmap can help communicate the product vision and put plans into action.

In this session you'll learn:

  • Understanding and Articulating User Value Through Testing and Product Experimentation
  • Creating Balanced and Actionable Product Roadmap
  • Creating Executable Product Specification


Sergey Sundukovskiy, Ph.D


Google Analytics

March 9, 2022

Measurement is crucial to success, especially for startups, and it's not always easy to know where to start. Google Analytics is a free, powerful digital analytics platform that can help you understand your customers and learn about what's working to optimize your business strategy.

Coming out of this session you will learn about

  • The elements of the Google Analytics Platform
  • Setup and implementation of Google Analytics
  • How put the insights into practice   


Yuliya Bazyleva, Sr. Analytics Lead, Google


Community Management

Feb 9, 2023

Starting and growing a business isn't just about generating transactions, it's about building a community of users. In fact, according to First Round Capital, nearly 80% of founders reported building a community of users as important to their business. In this Community Management session, we will discuss the whys and hows of community-driven growth through case studies and examples.

This session covers:

  • The value of communities for startups
  • Building and managing communities
  • How to create your own strategy


Traci Cappiello, Global Program Manager


Google Cloud 201

Nov 17, 2022

This session will be a follow up to the Google Cloud Platforms 101. This 201 session covers database fundamentals with a focus on the different types of databases available and the trade-offs of each.

Coming out of this session you will understand:

  • Different databases available on the market (and why cloud-managed databases are so popular)
  • How to pick the right database for the right job
  • How to scale and prepare yourself to be flexible in today's multi-cloud world


Glen Yu, Sr. Manager of Cloud Engineering


Google Cloud 101

Nov 10, 2022

As founders, choosing the right technology for your organization is a foundational decision for your company. Selecting a database is challenging and can impact the future success of your company. During the month of November we will host an introduction to one platform, Google Cloud Platform, to understand the factors to consider when choosing your tech. 

In this session we discussed:

  • What a database is
  • The offering of Google Cloud
  • How to choose the right Database 


Juantomas Garcia, Google Cloud Developer


Product Monetization Fireside

Oct 20, 2022

If you're starting to plan or just ramping up your product monetization strategy this conversation is relevant for you.  We sat down with 3 product monetization experts to learn about their perspectives and recommended approaches to product monetization based on their years of experience.

In this session we discussed:

  • Monetization options to consider
  • How to monitor and measure success of your strategy
  • When and how to optimize


Our Fireside Panelists


Build Thriving Networks

Sept 8, 2022

Are you dreaming about a courageous leap with your venture, but feel you are lacking the network to make that happen? The path to success is paved by networks - but the old schmoozing approach to networking is not the way! Get ready to ditch your outdated networking mindset for a thriving one, in this session with networking expert and author, J. Kelly Hoey.

This session covers:

  • Defining networking so it works for you and the goals you're pursuing
  • The unique networks women need to proactively create around their career
  • Strategies for approaching online networking, so these tools enhance your offline networking efforts.


Kelly Hoey, Coach & Author


UX Design Thinking

Aug 18, 2022

A users experience with your product can mean the difference between acquiring a loyal customer and an immediate drop off. As a tech founder, UX design is crucial to your business' success. This UX Design Thinking session we will review the recommended design process to define your product offering or create a shared vision.

In this recording you will learn:

  • The principles of design thinking and why it’s important
  • How to try out the process and principles
  • When to apply the process to create solutions to recognized opportunities


Preethi Srinivas, Sr. UX Researcher


Public Speaking Workshop

July 21, 2022

Continuously improving communication skills is crucial for all leaders and is a foundational skill for founders to communicate their value and develop relationships. Learn about the key tools for effective public speaking.

Coming out of this workshop you will understand:

  • The connection of persuasive communication, purpose and value creation
  • Practices for communicating powerfully in business conversations from pitching investors to leading team meetings
  • Using personal strengths and authenticity as the foundation for communication
  • Tools for preparing and practicing including creating healthy boundaries for soliciting constructive feedback


Jill Murphy, Founder, Investor & Coach


Business Plan Development Workshop

May 19, 2022

A business plan is one of the most important exercises for anyone who wants to start or grow a business. It will help founders to determine the project going forward, how well the objectives have been met and, sometimes, to raise money. Planning is a vital exercise to start a new venture properly and strategically.

This workshop addresses:

  • The basic content that a business plan should have
  • Strategies for how to to gather the information
  • How to develop different versions of the same business plan, depending on the audience breadth of experience working with tech entrepreneuers and startups. 

Recording & Presentation Slides

Dr. Candy Flores-Gracia, PHD and Startup Mentor


How to Hire Your First PM

April 14, 2022

Hiring is a daunting task and hiring your first Product Manager is a critical step in the growth of your organization. This session will help you answer some of the most important questons in this process:

  • Why do I need a PM or Product Lead?
  • What is the role of a PM?
  • How can I get started with fundraising to Hire a PM?

This session is led by Auriel Wright. Auriel is an Product Manager at Google with first hand entreprenuerial experience with her own startup through Harvard Innovation Lab and a breadth of experience working with tech entrepreneuers and startups. 


Auriel Wright, Product Manager


Google Analytics Deep Dive

March 16, 2022

In this Deep Dive session we look into the Analytics tools to understand the Firebase technology within the Analytics suite (Google Analytics 4). During this session you will learn how to implement Google Analytics to your app or website and measure customer engagement to grow your business

This session is led by Santiago Martinez. Santiago is an Advertising Solutions Architect within Google working with Analytics, Firebase and Google Ads. 


Santiago Martinez, Advertising Solutions Architect


Google Analytics Overview

March 10th, 2022

This session addresses the elements of the Google Analytics Platform, setup & implementation of Google Analytics and how put the insights into practice. 

This training was led by Yuliya Bazyleva, a Senior Analytics Lead with Google, working with Fortune 500, leading marketers in Tech B2B to advance their digital marketing and measurement maturity. 



Yuliya Bazyleva, Senior Analytics Lead


Strategic Storytelling Workshop

Feb 17th, 2022

This workshop, led by Jeremy Neuner, focused on the power of storytelling to help build the mission and strategy storytelling for your own business.

Jeremy spent 7 years as a Navy Pilot and earned his Masters from Harvard before entering the startup world. Jeremy now has over 25 years of experience in leadership and management, with over 10 years working in the startup industry. Today, Jeremy leads the Startup curriculum for Google's Accelerator team and loves to tell stories!


Jeremy Neuner, Google Accelerator


What Makes an Effective Founder Workshop 

Jan 20th, 2022

To kick off 2022, Google for Startups Women Founders hosted a workshop to address What Makes an Effective Founder. This session was led by strategist and advisor, Ivana Sediva, with over 30 years of experience mentoring business leaders.

Recording & Workbook (Please make a copy)


Ivana Sediva, Strategist, Mentor & Advisor