Google for Startups Accelerator: Women Founders

Learn more and apply to Google for Startups Accelerator: Women Founders, a three-month digital accelerator program for high potential Seed to Series A tech startups founded by women, based in the U.S. and Canada.


Google For Startups Women Founders Start 

Google for Startups Women Founders Start is a five-day training and accelerator boot camp for early stage, Latin American based, women-led startups (Seed Capital to Series A) tailored to the needs of startups. The program focuses on solving domain-specific challenges, including product, design, marketing, business, and growth. 

Learn More & Apply Here


Upcoming Events

Public Speaking Workshop

July 21st, 9-10:30 AM PST (time zon converter)


Jill Murphy, Founder, Investor & Coach


This session will be led by Jill Murphy has more than 15 years of experience working across multiple aspects of startups from being a founder to an early stage investor. Jill cofounded The Mill, a startup accelerator and idea fund focused on inclusive investing in 2014. While she continues to advise startups and coach founders, as a Principal at 8Rules, Jill also teaches entrepreneurial thinking to larger organizations through her 48 Hour Founder and Accelerator program series. 

Continuously improving communication skills is crucial for all leaders and is a foundational skill for founders to communicate their value and develop relationships.

Following the workshop Jill will host 20 private coaching sessions. Please indicate your interest in a 1:1 session with Jill upon registration for the event.

  • Learn about the key tools for effective public speaking. Coming out of this workshop you will understand:
  • The connection of persuasive communication, purpose and value creation
  • Practices for communicating powerfully in business conversations from pitching investors to leading team meetings
  • Using personal strengths and authenticity as the foundation for communication
  • Tools for preparing and practicing including creating healthy boundaries for soliciting constructive feedback

UX Design Thinking

Aug 18th, 9-10 AM PST (time zone converter)


Preethi Srinivas, Sr. UX Researcher


This session will be led by Preethi Srinivas, Sr. UX Researcher at Google. Preethi focuses her work on understanding and designing products or services that empower people and change lives in meaningful ways. Prior to Google, she worked on designing products and services influencing delightful behavior change. At Google, she helps understand the needs supporting meaningful Search experiences.

A users experience with your product can mean the difference between acquiring a loyal customer and an immediate drop off. As a tech founder, UX design is crucial to your business' success. This UX Design Thinking session we will review the recommended design process to define your product offering or create a shared vision.

Coming out of this session you will understand:

  • The principles of design thinking and why it’s important
  • How to try out the process and principles
  • When to apply the process to create solutions to recognized opportunities

Past Events

Business Plan Development Workshop

May 19, 2022

A business plan is one of the most important exercises for anyone who wants to start or grow a business. It will help founders to determine the project going forward, how well the objectives have been met and, sometimes, to raise money. Planning is a vital exercise to start a new venture properly and strategically.

This workshop addresses:

  • The basic content that a business plan should have
  • Strategies for how to to gather the information
  • How to develop different versions of the same business plan, depending on the audience breadth of experience working with tech entrepreneuers and startups. 

Recording & Presentation Slides

Dr. Candy Flores-Gracia, PHD and Startup Mentor


How to Hire Your First PM

April 14, 2022

Hiring is a daunting task and hiring your first Product Manager is a critical step in the growth of your organization. This session will help you answer some of the most important questons in this process:

  • Why do I need a PM or Product Lead?
  • What is the role of a PM?
  • How can I get started with fundraising to Hire a PM?

This session is led by Auriel Wright. Auriel is an Product Manager at Google with first hand entreprenuerial experience with her own startup through Harvard Innovation Lab and a breadth of experience working with tech entrepreneuers and startups. 


Auriel Wright, Product Manager


Google Analytics Deep Dive

March 16, 2022

In this Deep Dive session we look into the Analytics tools to understand the Firebase technology within the Analytics suite (Google Analytics 4). During this session you will learn how to implement Google Analytics to your app or website and measure customer engagement to grow your business

This session is led by Santiago Martinez. Santiago is an Advertising Solutions Architect within Google working with Analytics, Firebase and Google Ads. 


Santiago Martinez, Advertising Solutions Architect


Google Analytics Overview

March 10th, 2022

This session addresses the elements of the Google Analytics Platform, setup & implementation of Google Analytics and how put the insights into practice. 

This training was led by Yuliya Bazyleva, a Senior Analytics Lead with Google, working with Fortune 500, leading marketers in Tech B2B to advance their digital marketing and measurement maturity. 



Yuliya Bazyleva, Senior Analytics Lead


Strategic Storytelling Workshop

Feb 17th, 2022

This workshop, led by Jeremy Neuner, focused on the power of storytelling to help build the mission and strategy storytelling for your own business.

Jeremy spent 7 years as a Navy Pilot and earned his Masters from Harvard before entering the startup world. Jeremy now has over 25 years of experience in leadership and management, with over 10 years working in the startup industry. Today, Jeremy leads the Startup curriculum for Google's Accelerator team and loves to tell stories!


Jeremy Neuner, Google Accelerator


What Makes an Effective Founder Workshop 

Jan 20th, 2022

To kick off 2022, Google for Startups Women Founders hosted a workshop to address What Makes an Effective Founder. This session was led by strategist and advisor, Ivana Sediva, with over 30 years of experience mentoring business leaders.

Recording & Workbook (Please make a copy)


Ivana Sediva, Strategist, Mentor & Advisor