Google for Startups Women Founders Community

Google for Startups Accelerator: Women Founders

Learn more and apply to Google for Startups Accelerator: Women Founders, a three-month digital accelerator program for high potential Seed to Series A tech startups founded by women, based in the U.S. and Canada.

Google For Startups Women Founders Start 

Google for Startups Women Founders Start is a five-day training and accelerator boot camp for early stage, Latin American based, women-led startups (Seed Capital to Series A) tailored to the needs of startups. The program focuses on solving domain-specific challenges, including product, design, marketing, business, and growth. 

Learn More & Apply Here

People + AI Guidebook

June 15, 2023

Humans are brilliant but flawed and biased humans, intentionally and unintentionally shape every facet of machine learning. This Guidebook is a toolkit that can help you make AI product decisions that are human-centered. It helps you ensure that the time and resources you invest in building AI make a big impact, while putting the user first the entire time.

Coming out of this session you will learn:

• What human-centered AI is
• How AI can add value for your business
• How to communicate the value of AI to your customers 

Learn More & Register Here 

This session will be led by Meena Kaushik. Meena has her Master's degree from Berkeley in Information Management & Systems before joining Google as a UX Interaction Designer. In her core role Meena supported People & AI Research for PAIR, Google's privacy-first data solution for 1P data, before focusing on the Google Assist product, a Google voice assistant anchored in AI. Her education and experience with AI focused products brings a rich knowledge set to our discussion.

Product Monetization Fireside 201

May 11, 2023

No matter how strong your product and/or service becomes, your monetization strategy determines the return on your efforts. It could even be argued that product monetization is as important as the problem you're solving for your customers, so why aren't we putting the same amount of attention into it?

If you're starting to plan or just ramping up your product monetization strategy learn from 3 product monetization experts. During this session we learn about their perspectives and recommended approaches to product monetization based on their years of experience.

We discuss:

• How to get started and optimize your monetization strategy
• Pitfalls and mistakes to avoid
• Specific experiences of 3 seasoned entrepreneurs 

Recording 

Product User Value & Roadmapping

April 6, 2023

As founders, it’s important to create a favorable experience for your users. It's crucial to measure and test the product to ensure it meets their expectations from the user experience and this is really a vital part of the design process. A product roadmap can help communicate the product vision and put plans into action.

In this session you'll learn:

• Understanding and Articulating User Value Through Testing and Product Experimentation
• Creating Balanced and Actionable Product Roadmap
• Creating Executable Product Specification

Recording

Google Analytics

March 9, 2022

Measurement is crucial to success, especially for startups, and it's not always easy to know where to start. Google Analytics is a free, powerful digital analytics platform that can help you understand your customers and learn about what's working to optimize your business strategy.

Coming out of this session you will learn about

• The elements of the Google Analytics Platform
• Setup and implementation of Google Analytics
• How put the insights into practice   

Recording

Community Management

Feb 9, 2023

Starting and growing a business isn't just about generating transactions, it's about building a community of users. In fact, according to First Round Capital, nearly 80% of founders reported building a community of users as important to their business. In this Community Management session, we will discuss the whys and hows of community-driven growth through case studies and examples.

This session covers:

• The value of communities for startups
• Building and managing communities
• How to create your own strategy

Recording

Google Cloud 201

Nov 17, 2022

This session will be a follow up to the Google Cloud Platforms 101. This 201 session covers database fundamentals with a focus on the different types of databases available and the trade-offs of each.

Coming out of this session you will understand:

• Different databases available on the market (and why cloud-managed databases are so popular)
• How to pick the right database for the right job
• How to scale and prepare yourself to be flexible in today's multi-cloud world

Recording

Google Cloud 101

Nov 10, 2022

As founders, choosing the right technology for your organization is a foundational decision for your company. Selecting a database is challenging and can impact the future success of your company. During the month of November we will host an introduction to one platform, Google Cloud Platform, to understand the factors to consider when choosing your tech. 

In this session we discussed:

• What a database is
• The offering of Google Cloud
• How to choose the right Database 

Recording

Product Monetization Fireside

Oct 20, 2022

If you're starting to plan or just ramping up your product monetization strategy this conversation is relevant for you.  We sat down with 3 product monetization experts to learn about their perspectives and recommended approaches to product monetization based on their years of experience.

In this session we discussed:

• Monetization options to consider
• How to monitor and measure success of your strategy
• When and how to optimize

Recording

Build Thriving Networks

Sept 8, 2022

Are you dreaming about a courageous leap with your venture, but feel you are lacking the network to make that happen? The path to success is paved by networks - but the old schmoozing approach to networking is not the way! Get ready to ditch your outdated networking mindset for a thriving one, in this session with networking expert and author, J. Kelly Hoey.

This session covers:

• Defining networking so it works for you and the goals you're pursuing
• The unique networks women need to proactively create around their career
• Strategies for approaching online networking, so these tools enhance your offline networking efforts.

Recording

UX Design Thinking

Aug 18, 2022

A users experience with your product can mean the difference between acquiring a loyal customer and an immediate drop off. As a tech founder, UX design is crucial to your business' success. This UX Design Thinking session we will review the recommended design process to define your product offering or create a shared vision.

In this recording you will learn:

• The principles of design thinking and why it’s important
• How to try out the process and principles
• When to apply the process to create solutions to recognized opportunities

Recording

Public Speaking Workshop

July 21, 2022

Continuously improving communication skills is crucial for all leaders and is a foundational skill for founders to communicate their value and develop relationships. Learn about the key tools for effective public speaking.

Coming out of this workshop you will understand:

• The connection of persuasive communication, purpose and value creation
• Practices for communicating powerfully in business conversations from pitching investors to leading team meetings
• Using personal strengths and authenticity as the foundation for communication
• Tools for preparing and practicing including creating healthy boundaries for soliciting constructive feedback

Recording

Business Plan Development Workshop

May 19, 2022

A business plan is one of the most important exercises for anyone who wants to start or grow a business. It will help founders to determine the project going forward, how well the objectives have been met and, sometimes, to raise money. Planning is a vital exercise to start a new venture properly and strategically.

This workshop addresses:

• The basic content that a business plan should have
• Strategies for how to to gather the information
• How to develop different versions of the same business plan, depending on the audience breadth of experience working with tech entrepreneuers and startups. 

Recording & Presentation Slides

How to Hire Your First PM

April 14, 2022

Hiring is a daunting task and hiring your first Product Manager is a critical step in the growth of your organization. This session will help you answer some of the most important questons in this process:

• Why do I need a PM or Product Lead?
• What is the role of a PM?
• How can I get started with fundraising to Hire a PM?

This session is led by Auriel Wright. Auriel is an Product Manager at Google with first hand entreprenuerial experience with her own startup through Harvard Innovation Lab and a breadth of experience working with tech entrepreneuers and startups. 

Recording

Google Analytics Deep Dive

March 16, 2022

In this Deep Dive session we look into the Analytics tools to understand the Firebase technology within the Analytics suite (Google Analytics 4). During this session you will learn how to implement Google Analytics to your app or website and measure customer engagement to grow your business

This session is led by Santiago Martinez. Santiago is an Advertising Solutions Architect within Google working with Analytics, Firebase and Google Ads. 

Recording

Google Analytics Overview

March 10th, 2022

This session addresses the elements of the Google Analytics Platform, setup & implementation of Google Analytics and how put the insights into practice. 

This training was led by Yuliya Bazyleva, a Senior Analytics Lead with Google, working with Fortune 500, leading marketers in Tech B2B to advance their digital marketing and measurement maturity. 

Recording

Strategic Storytelling Workshop

This workshop, led by Jeremy Neuner, focused on the power of storytelling to help build the mission and strategy storytelling for your own business.

Jeremy spent 7 years as a Navy Pilot and earned his Masters from Harvard before entering the startup world. Jeremy now has over 25 years of experience in leadership and management, with over 10 years working in the startup industry. Today, Jeremy leads the Startup curriculum for Google's Accelerator team and loves to tell stories!

Recording

What Makes an Effective Founder Workshop 

To kick off 2022, Google for Startups Women Founders hosted a workshop to address What Makes an Effective Founder. This session was led by strategist and advisor, Ivana Sediva, with over 30 years of experience mentoring business leaders.

Recording & Workbook (Please make a copy)