Think globally. Market locally.
The disruption caused by the global pandemic reaffirmed the worldwide need for cloud technology as an integral component for enterprise resilience. Globally-operating B2B technology brands rose as the leaders in digital transformation, capable of supporting other organizations as they digitize their operations in the short- and long-term. Yet, many marketers who helm global operations aren’t equipped or supported enough to develop ground-up regional strategies that empower their diverse regional offices to identify individual needs and build campaigns and resources accordingly.
This session co-hosted by Google and integrated B2B marketing agency, Just Global, will teach global B2B technology brands how to capitalize on Google’s International Growth Program. Register today if your business wants to maintain (or gain) a competitive advantage, establish incremental revenue streams and diversify markets.
Join us on Thursday, May 13th, 2021 at 11AM PDT/2PM EDT.
11:00 - 11:10AM PDT
Google Keynote with Matt Herrick
International growth advertising is an incremental and cost effective means of growth that is critical for business success in the post-covid future. Matt will be sharing Google's POV on the Tech B2B international growth opportunity, post-pandemic industry trends, and critical insights about the "new tech b2b consumer."
11:10 - 11:20AM PDT
A new global agency for a new marketing universe
Starting an international B2B marketing agency during a global pandemic wasn’t the easiest thing to do – but the market necessitated it. Hear from Just Global’s Chief Executive Office, Brandon Friesen, as he explains the new marketing universe and the role his global agency plays in it.
11:20 - 11:30AM PDT
Drop a pin on your growth coordinates
Just Global demos how to use the Market Explorer tool to understand domestic versus target markets plus the variants between client verticals.
11:30 - 11:45AM PDT
Traveling blue oceans for green pastures
Learn how to produce cost and demand analysis across various target countries to find the most cost-efficient opportunities and present prioritization opportunities.
11:45 - 12:00PM PDT
Forecasting international growth success
Use historical performance metrics across target countries to build data-driven forecasting success strategies for your brand.
MEET YOUR LIVESTREAM SPEAKERS
International Growth Consultant
Chief Executive Officer
VP, Group Account Director
Just Global is an integrated marketing agency built to service the world’s most impactful brands at a time of global digital transformation. Media, insights and creative services work together to create data-driven business outcomes for brands by delivering the right stories, within the right experiences at the right times. With a workforce distributed across North America, Europe and Asia Pacific, Just Global provides the world’s leading global companies with a frictionless service experience that creates richer connections between brands and their customers. The independent agency transforms ‘marketing as usual' by activating relationships with people in wildly inventive and genuinely authentic ways.