Mobile UX Marathon

Anna Potanina
Mobile User Experience Consultant at Google

Anna is a UX consultant at Google and in her free time an illustrator and VR enthusiast. She is an expert in User Experience, Design and Conversion Optimisation and a passionate advocate of combining creative thinking and data to help businesses succeed on mobile. Anna helps Google customers across EMEA improve their mobile experiences by leading design sprints, webinars and UX workshops. She has been with Google for the last 4 years and prior to that was an IT consultant at Accenture.  

Ayumi Rogers
Mobile User Experience Consultant at Google

Ayumi has been at Google for 13 years. She currently helps advertisers understand the role that mobile plays in their business and how they could be capturing more value by elevating their experience. She provides actionable recommendations across UX and performance, and leads workshops to empower teams to turn ideas into action. She has expertise in Education and Lead Gen, and a strong passion for accessibility and inclusive design.  

Bhavna Taneja
Mobile UX Lead

Lead Bhavna leads mobile transformation for Google in key markets across SEA. Her role is to help clients drive better performance on their mobile assets with a focus on 2 pillars - website speed and UX. She works with her clients to build the best in class mobile solutions across their digital properties. Prior to Google, she was leading the UX vertical at a digital consulting company called Palo IT, leading large transformation projects for their clients. She has also spent time with a global experience design agency Critical Mass, where she led their UX practice for Singapore. 

Cemal Buyukgokcesu
Global Product Lead at Google

Cemal Buyukgokcesu joined Google in 2010, and is currently working as Global Product Lead for mWeb based in New York. He has presented at various events on topics like Mobile User Experience, Conversion Rate Optimization, AMP. Prior to his current role, Cemal worked as Strategic Partner Manager and UX & Analytics Consultant in Google's Dublin and Sydney offices advising Google partners to optimize their business results. Cemal holds an MS in Information Systems from London School of Economics, and a BA in Management from Bogazici University. @buyukgokcesu 

Dennis Raspotnig
Mobile User Experience Consultant at Google

Dennis, a Mobile UX Consultant at Google's European Headquarters in Dublin, is passionate about data driven decision making and helps businesses improve user experience and performance for their web experiences. Prior to Google, he worked as a digital consultant at full service agencies focusing on digital analytics and conversion optimization. 

Emily Ferdinandi
Mobile Strategy at Google

Emily is passionate about using mobile experience as a way to drive business performance and growth. Since 2012 she has loved helping companies improve their mobile sites through design workshops, executive summits, and design sprints. Prior to Google, she worked at Adobe and Efficient Frontier doing digital strategy. 

Erica Trittschuh
Mobile Strategy Lead, Travel

As Google’s Mobile Strategy Leads for the Travel industry, Erica consults with the largest travel advertisers across Google’s digital platforms. This involves analyzing consumer, product, and market trends in the mobile space to deliver strategic insights and recommendations 

Gastón Fossati

Gastón Fossati is Country Director in Mexico for Digodat Analytics, one of the leading Google Analytics 360 Partner consulting and services agencies. As such, he's worked with some biggest players in industries such as banking & finance, retail, telecommunications, travel and retail across Latin America, helping them to use data to improve their sales, cut costs and understand their clients. He strives to instill a data-driven culture centered around transparency and tangible results.    

Gil Aguilar

Experienced Consultant with a demonstrated history of working in the digital ads industry. Skilled in Data Science, Machine Learning, Python, PHP, Node JS, AngularJS 5, Javascript, CSS, HTML, C++, Full Google Marketing Platforms Stack, Google Cloud Platforms App Engine, Google Cloud Platforms BigQuery, Google Analytics and Chrome Extensions. Versed in various technologies thanks to his Bachelor of Applied Science (B.A.Sc.) focused in Mechatronics, Robotics and Automation Engineering from Tecnológico de Monterrey.    

Indre Putrimaite
UX Lead at Google

Indre is a Mobile UX Lead at Google, consulting clients on how to improve user experience. Indre specializes in A/B testing, conversion rate optimization and is a firm believer of user centered design. Indre applies principles of persuasive communication on the web by extracting key learnings from her MSc Behavioral Sciences. She is actively involved in Google Developers Group, WomenInTech, WomenThatUX groups regularly running Hackathons and Design Sprints for clients and web enthusiasts.  

Joan Baca
Responsible for Mobile, Apps and Ecosystem for Spanish Speaking LATAM at Google

Joan is a highly experienced web and app marketeer enabling clients to develop their digital assets through cutting edge technology and User Experience. Responsible for early adoption, launch and post-launch commercial success of Google's mWeb technology, mUX and App Promotion solutions for Spanish Latin America clients. Prior to Google, he worked as a Coordinator LATAM Marketing Operations at Hertz and as a Risk Analyst at Caixa Penedes (acquired by Banco Sabadell). 

Louise Barry
Mobile User Experience Consultant at Google.

Louise is based in Google's European headquarters in Dublin. She has a background in UX, analytics and CRO. She believes in a data driven, measured approach to UX & CRO. Prior to working for Google, Louise was the Head of Analytics & CRO for a Dublin based agency. Louise was funded by Enterprise Ireland for her start up which combined UX and analytics to help reduce food waste in restaurants. Louise also worked for one of Dublin's leading UX agencies where she worked on apps, business strategy, analytics & UX.  

Maja Bilic
Senior Solutions Consultant

Maja has joined Google 4 years ago as a member of GA360 team in London. She is a Senior Solution Consultant on Google Analytics 360 and Optimize and is passionate about almost everything conversion rate or e-commerce related.  

Mathieu Sneep
APAC Product Lead, Mobile Web

Mathieu ideates solutions for faster and more user friendly mobile sites. He partners closely with both Asian Pacific brands and Google's product focussed teams. 

Melissa Moody
Mobile Strategy Lead, Travel

As Google’s Mobile Strategy Leads for the Travel industry, Melissa consults with the largest travel advertisers across Google’s digital platforms. This involves analyzing consumer, product, and market trends in the mobile space to deliver strategic insights and recommendations 

Mete Karagozlu
Mobile User Experience Consultant at Google

Mete is a Mobile UX Consultant at Google. He is passionate about Product Management, User Experience, Conversion Optimisation and A/B testing with the obsession of consistency. Prior to Google, he worked as Product Manager and UX Lead at Trendyol (acquired by Alibaba). 

Nupur Mishra
Measurement Specialist

Nupur is a measurement solutions specialist at Google. She joined Google over 5 years ago and has worked across three different markets across Google Ads, Google Marketing Platform and has closely worked with organisational development trainings. In her free time she does research for Startups@Google. Currently she works as a specialist supporting clients across EMEA with advanced tracking prevention, Google Analytics audits and implementation.  

Patrick Feeny
Mobile Specialist at Google

Patrick has been at Google for 7 years. He is a mobile specialist, and enjoys helping partners with mobile UX and site performance opportunities.   

Phillip Kriegel
Specialist Engineer - Mobile Web

Phillip consults clients on how to how to improve their mobile website experience. Focusing on speed and progressive features, his role is to identify optimizations that can make a mobile site significantly more effective for its users. He specializes in AMP and PWA technologies. With mobile search continuing to outpace desktop search on Google, his view is that optimizing for mobile becomes the only logical conclusion for businesses. 

Prashant Nair
Product Manager, Google Ads

Prashant Nair joined Google 4 yrs back and is currently a Search Ads PM leading the efforts in improving user experience beyond the ad click. He has over 11 years of product experience in online advertising. Prior to Google Prashant was with eBay, Adconion (now Amobee) and Sony Pictures. At Google he has worked on AdX and YouTube Ads prior to Search Ads. 

Raisa Cuevas
Conversion & UX Specialist at Google

Before moving to Amsterdam, Raisa was building websites and open source projects at Google Brand Studio in London and in Mountain View. She understands the challenges of building performant and user-friendly sites, and is now helping Google's Dutch clients achieve this. In addition, Raisa is passionate about modern web technologies, inclusive design, and computer science education programs. 

Rebeca Duran Stewart
Mobile User Experience Consultant at Google

Expert in Mobile User Experience and Conversion Rate Optimization (CRO), analytics and management. Building critical improvements for the success of online businesses through analyzing customers’ web assets, identifying areas for optimization and driving performance. Scaling these programmes internally and across industries. 

Ryan Warrender
Product Partnerships Manager - Web

Ryan Warrender is a UX strategist and designer. He’s currently a Strategic Partnership Manager at Google working on Chrome & AMP. In his previous role at Google, Ryan was a Mobile UX Lead that has helped hundreds of businesses improve their web experiences. He has consulted for Fortune 500 companies, judged various web-based awards, and has mentored some of the top startups on product design. Ryan graduated from Penn State and currently resides in New York City. Medium - @RyanWarrender 

Sarah Tustin
Emerging Channels Strategy Lead Experience

Sarah is the Emerging Channels Strategy Lead on the Go To Market Team in the Americas, where she focuses on the exploration of new mobile initiatives, continually looking to optimize clients' conversion rates. She enjoys solving complex problems by finding out what clients really want to solve for, and working across various channels to make sure they have the tools to get there. Prior to Google, her career was within the financial services industry where her passion for data driven decision making came about. She is also passionate about design and user experience and enjoys working with teams on the importance of a flawless mobile experience.  

Shane Cassells
EMEA mWeb Programme Lead

Shane joined Google in 2006 to build high quality online advertising campaigns for brands & agencies throughout the UK. He quickly realised that the quality of his campaigns were dependent on the quality of the sites they were directed at and the quality of the sites was generally not very good. Since 2008, Shane has worked to help Google’s customers build better sites and apps across all devices. He wrote the first Google principles on mobile site best practices and has helped many of the largest companies in EMEA improve their experiences, their conversion rates and their profits. Nothing he does today is in any way related to his film-making studies in Denmark or his history and politics degree in Ireland. 

Sowmya Karunakaran
EMEA Research Lead, Trust & Safety

In her current role at Google, Sowmya uses various quant and qual methods to study human computer interaction problems in the domain of online spam and abuse. Sowmya’s primary research interest is in studying and modelling the impact of user’s cognitive biases and behavioural irregularities in decision-making. Sowmya received her PhD from Indian Institute of Technology and has an MBA from Indian Institute of Management. In addition to research, she has over 10+ years of experience in the IT industry playing multiple roles involving software development, project management, business analysis and consulting for several Fortune 500 companies. 

Swetha Gopalakrishnan
Mobile Technical Solutions Consultant

Swetha works on improving the mobile web experience for partners through technology enablers like AMP, PWA and UX and Web APIs. 

Victor Bergmann
Strategic Partnerships at Google Pay

Victor has been with Google since 2013 and is responsible for Google Pay in Germany since 2018. His goal is to increase the acceptance of Google Pay with strategic partnerships both online and offline. In addition to payments, this also includes the integration of (flight, transit, event) tickets and loyalty programs. Prior to that, he gained experience in key account management in Dublin (Focus: Retail) and New York (Focus: Telecommunication).