Welcome

Speakers:
Rowan Barnett, Head of Google.org EMEA
Patrick Warnking, Google Country Director Switzerland

Google Analytics Intro Session

Speaker: Adrian Aellig, Google Certified Trainer

For the qualified development of a website you need an insight into its key figures. Google Analytics is a free website tool with the help of which parameters such as visitor numbers and sources, campaign metrics, bounce rates, contact evaluation, sales by target region, etc. v. m. can analyze. This information supports you not only with the further optimization of your website but also with the development, control and optimization of further company goals and strategies.

Storytelling with Data: How to leverage data to empower problem-solving and drive decision making

Speaker: Caroline Nganga, Analytics Program Manager

In this presentation, we will discuss: What is data and why is it important for your company? How can you leverage data analysis & visualization to tell a more powerful, impactful story and influence your organization’s strategy? What tools are available to you for your reporting and visualization needs? We will use practical examples to explore a variety of simple analytical constructs that will empower your decision making and problem-solving

Using Google's Nonprofit tools to catalyze impact

Speaker: Morgane Gaudin, Program Manager, Google.org In-kind Product Donations

Spread the word about your nonprofit’s mission, engage new supporters, fundraise in more ways online... You can do all of this with the help of Google for Nonprofits.

Changes in the charitable behavior in Germany

Speaker: Bianca Corcoran-Schliemann, Account Director GfK Consumer Panels

Germans donated 5.4 Billion euros in 2020. This marks the 2nd most successful year since the beginning of this study in 2005. However, the number of people who donated fell to 19 Million. In this webinar, we will look at the reasons behind this change and explore the development of data since the COVID-19 pandemic. Does the crisis pose an opportunity for fundraisers in Germany? Especially in difficult times, such as these, it is important to understand new trends and behavioral patterns quickly, to develop growth strategies and tactics. The webinar will also give you an overview of the first months of the year 2021, especially during the Flood disaster.

Fundraising during Covid-19, the importance of a digital tech stack

Speakers:
Sebastian Fischer, Head of Division Digital & Technology, German Commitee for UNICEF
Tim Hasenpusch, Head of Activation & Innovation, Trakken GmbH

YouTube best practices to drive your mission forward with video

Speaker: Daniel Pheysey, Associate Principal YouTube, Social Impact

Set yourself up for success on YouTue before, during and beyond Giving Tuesday with best practices on content strategy, packaging your content for viewers and content formats that resonate and create empathy.

Intro to Mapping for Social Impact

Speakers:
Devaja Shah, Program Manager, Google Earth Outreach
Dr. Krisha Kops, Managing Director WirHelfen.eu

Learn how mapping can play an important role in social and environmental projects and get a kickstarter on Google's mapping tools. This session will cover Google Earth, Google My Maps and Earth Studio, a suite of free and easy to use mapmaking and storytelling tools that can be applied to non-profit workflows- from documenting and hosting your project sites on your website to educating your beneficiaries and citizens on environmental losses. Come join us on this voyage into the world of mapping.

Google Search Console

Speaker: Jan Königstätter, Google Certified Trainer

Optimize your website - data-driven! Google Search Console is a tool that helps you optimize your website. It shows you mistakes and provides practical tips on how to improve your site. In this live webinar you will learn how you can use Search Console to optimize search terms that users are already using to find your website and thus exploit the potential of your website. This training is aimed at people who have no experience in using Search Console.

Using the power of technology for better health in a post-pandemic world

Speakers: Susan Thomas, Director Google Health
Alan Karthikesalingam, Research Lead Google Health

The past 18 months of the pandemic have brought into sharp relief the importance of driving high quality healthcare globally. The NGO and NPO ecosystem has a really important role to play in this; and Google, with its goal of building a more helpful Google for everyone, has an equally important role. We’ll talk you through what Google is doing to improve public health, access to healthcare and consumer engagement.

Predicting deforestation risk with satellite imagery

Speaker: Haikal Siregar, Managing Director & Partner, Boston Consulting Group

Learn more about how satellite imagery and digital analytics help the WWF set up an Early Warning System to predict illegal forest loss in Borneo.

Mobile Shift: enabling a best-in-class digital user journey through a great mobile experience.

Speaker: Alberto Miotti, Conversion Specialist

#IamRemarkable Workshop in English

Speaker: Melanie von Ins, Program Manager

#IamRemarkable is a Google initiative empowering everyone, particularly women and underrepresented groups around the world to speak openly about their accomplishments and promote themselves in the workplace and beyond. It’s one step in breaking through modesty norms and company glass ceilings. The #IamRemarkable workshop is an interactive, small-group digital session that runs live for 90 minutes and is hosted via Google Meet.

For more information, visit: https://iamremarkable.withgoogle.com

Sustainability at Google

Speaker: Urs Hoelzle, Senior Vice President Engineering

Google Ads for Non-Profits - Beginner

Speaker: Thomas Sommeregger, Google Certified Trainer

In this beginner training you will learn how search engine marketing works with Google Ads. You will learn hands-on how to create Google Ads campaigns, create advertising texts and use the appropriate targeting to reach your target group on the Google search results page.

Why digital tools are more helpful than a shovel when you want to plant lots of trees

Speaker: Wolfgang Baum, Executive Director

At Fairventures Worldwide, we use a wide range of digital tools to support our reforestation projects in Indonesia and Uganda. Not only can we communicate quicker and easier with our teams in the field, we also collect, store and analyze a wealth of data to constantly improve our impact. In the beginning, going digital was mostly a question of efficiency and learning for us. Now, we are even developing software ourselves and came up with some very exciting ideas how digitized tree measurements can be turned into a powerful tool to combat climate change.

Preparing for the cookieless future

Speaker: Yves Maeder, Google Marketing Platform Lead Alpine (AT & CH)

Many browsers already block 3rd party cookies today, with Chrome's announcement to also stop supporting 3rd party cookies by end of 2023 the end of the 3rd party cookie is only a couple of years away. What does that mean for your digital marketing, what measures can you take today in order to prepare for a cookieless future?

Digital Transformation in a resource poor world

Speaker: Paul Van Haver, Vice President of Global data Services

An introduction to TechSoup’s European network and our collaboration with Google for Nonprofits. Paul will discuss opportunities for a more affordable and relevant way to digitally transfer your NGO.

Voice Coaching

Speaker: Simone Dorenburg, Qualified Speech Trainer, simonedorenburg.com

We all have the ability to change our voice. And it really is worth working on your personal speaking style. As a professional speaker and speech coach with over 25 years’ experience, I have seen time and again how people with stage fright can be transformed into skilled orators. Using empathy, focused feedback, individual exercises, a wide range of methods and a touch of humour, I help you to get your point across and showcase your personality

Building ML products more responsibly

Speaker: Karin Schöfegger, Product Manager

Machine Learning is core to many new products with unprecedented opportunities to improve the lives of people around the world. With this impact comes a great responsibility to ensure that products are built with all users in mind. While this is an area of very active research, there's no blueprint to follow. I will show that everyone in a product team can contribute to building the right products - right.

Introduction to SEO

Speaker: Lucia Yapi, Google Certified Trainer

In this session, you will learn the foundational elements of search engine optimisation. SEO summarizes multiple methods that help your website to get well ranked on Google and other search engines. You will see how Google works on evolving the SEO landscape and discover core tactics and useful tools. This way, you can improve the visibility of your brand on Google and attract interested users to your website.

#IamRemarkable

Speaker: Peter Hrubi, Agency & YouTube Lead AT

What is #IamRemarkable?

#IamRemarkable is a Google initiative empowering everyone, particularly women and underrepresented groups around the world to speak openly about their accomplishments and promote themselves in the workplace and beyond. It’s one step in breaking through modesty norms and company glass ceilings. The #IamRemarkable workshop is an interactive, small-group digital session that runs live for 90 minutes and is hosted via Google Meet.

For more information, visit: https://iamremarkable.withgoogle.com

Google Tag Manager - Introduction

Speaker: Bernhard Lukas, Google Certified Trainer

Google Tag Manager - Why do I need it, why it is awesome, how to get started and not into trouble" In this online workshop, you will learn how to setup Google Tag Manager (GTM) and how to link it to Google Analytics and Google Ads.

Google’s diversity principles

Speaker: Karina Govindji, Senior Director of Diversity, Equity & Inclusion

Google Research

Speaker: Anna Ukhanova, Research Technical Program Manager

Since Google’s commitment to become an AI first company in 2016, Machine Learning has found its way from research to almost every product and initiative of Google’s. In this talk I will highlight some examples of social impact that has come from our research and the lessons learnt in taking research to have real world impact.

Reaching the next level of Digitalisation for NGO's

Speaker: Neven Subotic, CEO of Neven Subotic Foundation

The current discussion whether and how to "go digital" is getting old, as those organisations which have not embraced the impact of digitality are left behind. Reaching the next level of Digitalisation means looking forward and utilizing the available potential in the digital realm, which is growing every day. The focus of this presentation will be on going beyond what you see by default and instead tailoring the system according to your organisation's needs using Apps Script and Google API's. After this you'll not only be inspired, you will know how easy it can be.

Creative Insights for Nonprofits

Speaker: Burr Purnell, Executive Director, Social Good at VidMob Gives

Get in-depth social media insights that will positively affect your marketing strategy. Introducing VidMob, the technology platform that helps make better, more informed video content, based on intelligent data.

A Bird’s Eye View of Earth in Flux: Using Space Tech to Solve Climate Change

Speaker: Liza Goldberg, biospheric researcher at NASA Goddard Space Flight Center and a second-year student at Stanford University.

Satellite imagery can transform our ability to understand and communicate climate effects in hotspots across the world. Through Google Earth Engine and other cloud-based tools for satellite analysis, we can democratize access to climate data and enable every community to better comprehend how climate change will influence their lives. This talk will introduce groundbreaking techniques for satellite-based analysis of climate indicators and impacts, while explaining how space technology can be used as a storytelling measure for life on Earth.

Google Ads Best Practices

Speaker: Thomas Sommeregger, Google Certified Trainer

This training focuses on optimizing Google Ads campaigns. It will give you tips and insights into creating and optimizing Google Ads search campaigns, as well as the factors you need to consider to make Google Ads work for you. The training is aimed at people who already work with Google Ads.

A/B Testing Basics: Getting Conversion Rate Optimization (CRO) started

Speaker:
Philipp Klempau, Head of Conversion Optimization, Trakken
Alexander Pavenstedt, Consultant Conversion Optimization, Trakken

Making the most out of every $ spend is crucial, not only for e-commerce but especially for NPOs. Optimizing the website experience for a user therefore is key to unlock the full potential. Let’s take a look together at the basics of CRO - all the way from identifying goals to strategic road mapping.