Playtime is a multi-track event with several parallel sessions for you to join the ones that you're most interested in.
Our team, top developers and industry experts will share best practices for success on Android and Google Play through plenary, apps and games focused sessions.
You can also join interactive sessions, which have very limited capacity. If you signed up for one of these, we will be in touch in the coming weeks with more details about your slot; if you didn't, you can try dropping in on the day and we'll accommodate if there's capacity.
- Small sessions & group discussions.
- 1:1 consultations. Topics include App reviews, Android vitals, APK teardowns, Google Play policy, Firebase, Monetization through AdMob & Paid user acquisition. These will take place in parallel to the sessions.
In addition to these, you will also be able to experience our latest demos and technologies at the Playground.
Kobi Glick - Product Manager, Google Play
Milena Nikolic - Engineering Manager, Google Play
Google Play users care deeply about the size of apps and games, so you should too. Hear more about our latest announcements and see examples of how developers are successfully using the Android App Bundle and dynamic features.
Fergus Hurley - Product Manager, Google Play
Gavin Kinghall Were - Business Developer Solutions, Google Play
Through Android vitals you can quickly understand the technical performance of apps and games. Learn how you stack up against your competitors and drive your KPIs through investing in performance.
APPS
Developing apps that are inclusive and accessible for all users
Maxim Mai - Partner Development Manager, Google Play
Brandon Barras - Partner Development Manager, Google Play
Catering to a broad audience includes people on Android and Google Play who may have some form of disability. Learn about best practices and available tools to make your app more accessible on Play.
GAMES
Transforming game discovery with Google Play Instant
Jonathan Karmel - Product Manager, Google Play
Alasdair McMaster - Partner Development Manager, Google Play
An Vu - Performance Marketing Director, Small Giant Games
Learn how game developers are succeeding with Google Play Instant, the best practices for designing, building, and optimizing your Instant game, and new ways Instant will help users discover your games.
SMALL SESSIONS
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GROUP DISCUSSIONS
Modular apps and dynamic features
Kobi Glick - Product Manager, Google Play
John Ayres - Engineering Manager, Google Play
A small group discussion where our experts in Android App Bundle and dynamic features will answer your questions. This is also a chance for you to meet and share experiences with other developers interested in this topic.
APPS
Optimizing for sustainable app engagement
Troy Skinner - Vice President, Immersyve
Discover how to predict the building blocks of sustained app engagement with real-life app case studies. This session will arm you with ways to deliver success for both your business and your users.
GAMES
For what it's worth: Understanding the full value of influencer content for games
Tobias Knoke - Partner Development Manager, Google Play
Francesco Crovetto - Business Analyst, Google Play
Developers are spending $250m/year on influencers, yet little is known about the value of this channel. Hear our latest insights on attributing influencer content & what they mean for your strategy.
SMALL SESSIONS
Better store listing assets
Phil Adams - Senior UX Researcher, Google Play Console
Dima Sholkov - Visual Designer, Google Play Console
Graphic assets are required to create a Play Store listing, but how do you create effective assets to help maximise user acquisition? Hear best practices for creating these assets to help you showcase your app's features and functionality. We will also advise how to brief designers when creating these graphics.
GROUP DISCUSSIONS
Google Play Console: Android vitals
Fergus Hurley - Product Manager, Google Play
Alexey Kokin - Partner Development Manager, Google Play
Gavin Kinghall Were - Business Development Solutions, Google Play
A small group discussion where our experts in Android Vitals will answer your questions. This is also a chance for you to meet and share experiences with other developers interested in this topic.
APPS
Smarter engagement tactics: Do more with less
Gino Micacchi - COO, ABA English
Timur Garifzyanov - Product Manager, Baddoo
Rishit Jhunjhunwala - Vice President of product, Truecaller
Hear how some app developers in various categories are improving their app engagement strategy. They will share how they increase metrics in a smarter way, how listening to user feedback can impact engagement, and what they learned from some failed strategies.
GAMES
New monetization trends to diversify your games revenue
Adi Haddad - Partner Development Manager, Google Play
Eren Yanik - Chief Revenue Officer, Gram Games
Hear how you can grow your revenue sustainably by diversifying your monetization strategy through subscriptions and rewarded ads, or, if your business is currently ad supported, by successfully transitioning to also include in-app purchases.
SMALL SESSIONS
Google ads: Strategic thinking in the Age of Automation
Franziska Elsaesser - Gaming Growth Manager, Google
Eliaz Le Peuvédic - Apps Partnership Manager, Google
Gain insights into Google's approach to app promotion in the Age of Automation. We will introduce key strategic initiatives that will help you take your app to the next level.
GROUP DISCUSSIONS
Google Play Console: Reporting
Daniel Schramm - Product Manager, Google Play
Thomas de Noronha e Silva - Engineering Manager, Google Play
A small group discussion where our experts in Google Play Console reporting will answer your questions. This is also a chance for you to meet and share experiences with other developers interested in this topic.
APPS
Subscription apps: How do you measure up?
Niko Schröer - Partner Development Manager, Google Play
In this data-driven session, we will provide first-of-its-kind benchmarks for subscription funnel metrics. See how you compare and where & how you can improve to make a meaningful impact on your business.
GAMES
Signs & signals of sub-optimal game monetization
Adam Carpenter - Head, Developer Business Growth, Google Play
Learn about key data signals to help identify if your game's in-app purchase monetization is underperforming, as well as strategies for improving buyer conversion and revenue growth.
Small sessions
5 principles of digital marketing, from Google
Ekaterina Kalygina - Product Marketing Manager, Google Play
Rocio Abril - Performance Media Marketing Manager, Google Media Lab
Learn best practices on how you can set up the right goals, define your campaign strategy and maximize performance when running an app digital marketing campaign.
Group discussions
Google Play Instant
Jonathan Karmel - Product Manager, Google Play
Alasdair McMaster - Partner Development Manager, Google Play
A small group discussion where our experts in Google Play Instant will answer your questions. This is also a chance for you to meet and share experiences with other developers interested in this topic.
Plenary
Winning in emerging markets
Mohammad El-Saadi - Partner Development Manager, Google Play
Anatoly Ropotov - CEO, Game Insight
Kristina Narusk - Vice President Growth and Revenue, Memrise
Saad Choudri - COO, Miniclip
Emerging markets such as India, Latin America or Middle East are the next growth frontier for developers, but to succeed you need to adapt. In this panel, apps and games developers will cover best practices for succeeding in these regions.
GAMES
Your first success: A burden or a new opportunity
Ignacio Monereo - Partner Development Manager, Google Play
Anette Ståløy - Vice President Business & Marketing, Dirtybit
Erik Pöntiskoski - CEO, Dodreams
Do you receive lots of organic downloads for old games which do not monetize well? Should you launch the 2nd title of the saga? Revamp the existing one? Hear how other top developers tackle this.
Group discussions
Chrome OS platform app development
Keith Smyth - Developer Advocate, Google Developer Relations
Kenneth Ford - Developer Advocate, Google Developer Relations
A small group discussion with Chrome OS experts and other developers interested in this topic. Hear best practices for optimising Android apps for laptops and tablets, designing for keyboard, stylus and more.
Group discussions
Sustainable app engagement
Jeni Miles - Partner Development Manager, Google Play
Troy Skinner - Vice President, Immersyve
A small group discussion about challenges and best practices optimizing your app for sustainable engagement. This is also a chance for you to meet and share experiences with other developers interested in this topic.
Plenary
How the power of community influences app and game design
Sam Foulger - Associate Design Strategist, Context Partners
Jared Cole - Director of Design Strategy, Context Partners
Community impacts your app or game’s performance. But, community is hard to understand and difficult to design for. Learn how to build bridges that carry users and players into meaningful communities around your apps and games.
GAMES
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GROUP DISCUSSIONS
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GROUP DISCUSSIONS
LiveOps for apps
Jakob Kalbfell - Partner Development Manager, Google Play
A small group discussion about how LiveOps, which is vital to fostering user engagement in today's gaming industry, can be adapted and transferred to the world of apps. This is also a chance for you to meet and share experiences with other developers interested in this topic.