CONTENT LAB
14:00 - 18:00
Please note that this session is reserved for creators with 20k subscribers or above.
How do I develop a new content strategy? What should be included in my brand strategy to create growth? If you’ve ever asked yourself these questions, this is the session for you. Join the YouTube Content Lab to learn how to ace your strategies and take your channel to the next level. Throughout a series of exercises, you’ll analyze case channels with other creators and learn new strategic frameworks for thinking about your channel. You’ll walk away with practical techniques to define your audience and strategy, and set long-term and attainable goals for your channel.
HAPPY HOUR
18:00 - 21:00
Do not miss out on the opportunity to meet and mingle with other creators and the YouTube team during Happy Hour!
*EXCLUSIVE* We are also thrilled to announce evening performances by Lilly Ahlberg and Paul Rey!
We are excited to announce that the event is supported by Absolut and Beefeater. Don't miss out on what's good - and learn more here.
This is an 18+ event.
CREATOR DAY
11:00 - 16:00
Please note that this session is reserved for creators with 1k subscribers or above.
This event is managed by the YouTube team with the help of our Ambassadors that will help you understand and focus on the most important aspects of your channel's growth. They will provide you with useful information to find the right inspiration to make great and interesting content for your fans.
ROUND TABLE | COMMUNITY BUILDING
14:00 - 15:30
Please note that this session is reserved for creators with 20k subscribers or above.
Ever wondered how to successfully create a community around your channel, or wanted to bounce off ideas for community-building with other creators? This session is for your to bring the tough questions you’ve always wanted answered, share your knowledge and learn from other creators whilst having an open discussion about how to create and grow your community on YouTube. We’ll compile the most popular topics to discuss as a group with other experienced creators and YouTube experts. Topics may include: how to grow your community, creating a bond with your fans, merchandising and other hot topics.
STORYTELLING IN 360°
16:00 - 19:00
Please note that this session is reserved for creators with 100 subscribers or above.
360°/VR video is a new frontier for storytellers. But developing a 360° concept requires careful thought and an understanding of the medium. This class will get you thinking critically about 360° content: what works, what doesn’t, and why. You’ll watch and critique 360° videos and workshop your own ideas to be sure they’re 360° appropriate.
Note: this is not a production training workshop. See our 360° Video Production or VR Video classes for hands-on camera and post-production training.
MUSIC @YOUTUBE
16:30 - 17:30
Please note that this session is reserved for creators with 1k subscribers or above.
Join us to catch up on YouTube Product Updates and Best Practices for Musicians. We will cover recent changes in our product and show examples of different content formats that are particularly compelling on YouTube.
PRODUCTION FUNDAMENTALS
10:00 - 13:00
Please note that this session is reserved for creators with 100 subscribers or above.
Production Fundamentals is an introductory production workshop for YouTube Creators who have reached 100+ subscribers. Creators will learn how to effectively enhance their own productions given the set of production best practices from idea conceptualisation through camera & lighting to postproduction finishes.
MANAGING YOUR BRAND & CAREER
12:00 - 13:00
In the last few years the ways to build a career around YouTube have evolved. Being a creator has turned into a proper business and it’s important for creators to lean on the right professionals to help them build their presence on and off YouTube. During this panel sessions you’ll get tips from managers, agents and experts on how to manage your career. Topics may include: how do you manage being a public person, when is the right time to build a team around you, who can you trust, growing your business etc.
CREATOR CHAT: FOLLOWING YOUR PASSION
14:00 - 15:00
During this creator chat you’ll listen to inspiring stories and reflections from creators on how they became successful on YouTube by following their passion and how that has had a positive impact on others. Topics may include: Challenges and rewards with being a voice for change, how YouTube has helped them amplified their voice and follow their passion as well as creator journeys and moments of impact.
LIGHTING FOR VLOGS
15:00 - 18:00
Please note that this session is reserved for creators with 100 subscribers or above.
Whether you're a vlogger, beauty guru, or DIY master, look your best on camera! Master lighting yourself regardless of your genre or location. Get to know production lighting equipment and techniques as well as light shaping and modifying to get the best look possible. This is an intermediate level workshop for creators ready to up their lighting techniques with basic studio lighting.
