Beyond Data


Registration and light lunch


Meaningful Connections at Scale
Pim van der Feltz, Director, Google Netherlands

Case: Don't talk change, create change
Frenkel Denie, Global Director Digital, Media & CRM, FrieslandCampina

Smarter with Data: Power your Marketing
Xabier Ormazabal, Head of Marketing, Google Cloud EMEA

Case: Humanized Advertising
Kevin Duijndam, Cross-channel Marketing Manager KLM and Tomas Salfischberger, CEO Relay 42 

Obvious Designs: Connecting with Customers through Mobile and beyond
Luke Wroblewski, Product Director, Google

Case: How Jumbo used Every Connection to take consumers down the path to purchase   
Sander Hoefnagels, Head of Format & Local Marketing & Media, Jumbo


Experiential Breakout: marketplaces
Mingle, connect with our specialists, play with the immersive installations and join the conversations with experts in the fields of Data, Connectivity and Automation.

Kevin Duijndam, KLM Luke Wroblewski, Google Paul van de Schoot, Search Result
Tomas Salfischberger, Relay42 Vanja Mlaco, Transavia Alex Pepermans, iProspect
Monique Bergers, Albert Heijn Edgard Beckand, Mirabeau Izabella Dabrowska, Storm

Data, Privacy & Securtiy, Q&A with Amanda Storey
Amanda Storey, Director Partnerships Solutions, Google EMEA

Radical Technology; Why Now? 
Matt Feigal, Lead Customer Engineer, Google Wind and Google Cloud Platform and
Lee Boonstra, Customer Engineer, Google Cloud

Marketing in the Age of Automation
Ian Carrington, Managing Director, Performance Advertising Solutions, Google EMEA

Narcos: A Case of Creative Automation
Kristopher Smith, Managing Director and Andre Rood, Director of Display Advertising, MediaMonks Europe

Beyond Data & the Role of Creativity 
Jeremy Brook, Creative Business Partner, Google Northern Europe


Drinks and Networking