From a high level, Material Design can be perceived as a pyramid of interaction mechanics, patterns, conventions, and styled components, but the foundational principles that permeate each component subtly influence how a user experiences your app. This session will unpack the principles that work at a low level to make Material Design a strong system and how they lay the groundwork for great user experiences.

Yasmine Evjen is a Design Advocate at Google; helping other designers create human-centered experiences on Google's platforms. Proponent of pen before pixel, she uses the Google Design Sprint methodology to help teams co-create, test, and build successful products. Prior to Google, she led user experience design efforts to build cross-platform products for start-ups, non-profits, and large corporations. Highlighted on Computer World's Android Experts as "the person behind one of Android's most powerful voices,” Yasmine bridges the gap between design and technology to bring stories to life. 

"Good design is good business" is somewhat a known statement, but how can design positively affect business in a measurable way and how can designers make strategic business decisions without an MBA? This talk will walk you through 23 design's Design Four methodology, used to help its clients differentiate their business, reach and engage new users and generate profits.

Lulo is the founder and partner at 23 design, a strategic design firm with offices in San Francisco and Mexico City that designs products, brands and experiences for companies all sizes. Some of their most notable clients are the Mexican Presidency, Village Capital, Actinver, GBM and Techstars; and startups such as Conekta, Enlight, Autochilango, Instafit, albo, Pictoline, Luuna, weex, among others... 

As designers we often think we struggle with getting our ideas heard and accepted, when the real issue is often centered around problem definition. In this session, participants will learn how to think about and define problems using a combination of both familiar and new methodologies (JBTD, Kano model, etc.) in a way that facilitates real solutions.

User experience designer @ YouTube, a jolly fellow who enjoys California. My current interests includes mobile/living room entertainment, and enterprise + social focusing on providing intelligent customer experience. 

We are in a point that the interactions with technology has increase. The knowledge of users and the information we gather offer us new perspectives as technology get immersive in our space and day to day activities. We will explore the evolution from a single to a multiscreen world and the new possibilities beyond, including context awareness, anticipation, and zero UI. 

Sergio is the Director and UX Lead of his company Vulcan Studios and also is Google (GDG) Top UX Expert. With more than 15 years of experience he has worked with a wide range of companies and starups in the United kingdom, United States and Latin America. He is interested in different fields of design, methodologies and experimentation through collaborative design.

Join us as we discuss the process of onboarding users—how we introduce them to our products, and how we maximize knowledge gained in a short period of time. We then look at reducing friction during the onboarding experience by capitalizing on the self-select, quickstart, and top user benefits models, and streamlining account creation and authentication flows

Jeremy has over two decades of experience in the technology space bridging digital strategy, user experience, and product design. He has led diverse and successful teams at both startups and enterprises. Jeremy currently leads UX for Apigee Edge at Google and is a Google-certified Design Sprint Master and Product Excellence facilitator. 

Our perceptions of the world are built on multiple senses. Applying multi-sensory design to all the touchpoints in a user journey produces a more complete, and ultimately better user experience. Development of Voice User Interfaces (VUI) has made it possible for us to embed voice-based interactions through natural human language into our products or services. In this talk, we will discuss how to design a multi-sensory user journey to facilitate users achieving their goals, by interacting with not only graphic interfaces, but also voice interfaces.

Hannah is a User Experience Designer on the Google Assistant team. She is focusing on crafting and building the functionality of Assistant user journeys. Previously, she was an Interaction Designer for Google Payments. Prior to Google, Hannah worked for Oracle and Saba solving enterprise design problems. During the 2008 Beijing Olympics she was a video producer for Tencent, the creator of WeChat. Hannah earned a master’s degree in Media, Arts and Science from Arizona State University, and a bachelor’s degree in Digital Media from Beijing University of Posts and Telecommunications. She researched social networks and information visualizations while at Arizona State University and Peking University. 

Smartphones and mobile devices are dominating the world, slowly displacing desktop PCs. A person checks their mobile on average 150 times a day, and for every baby that is born, 5 smartphones are activated. Despite the rapid growth and adoption of mobile platforms, errors and limitations in design often create obstacles in their usability. In this talk we will review methods, tools and techniques to help people who create technology to develop and design mobile user experiences that are extraordinary and memorable.

I'm a developer, certified sprintmaster and user experience consultant. I work at Tesseract Space, a Mexican company specialized in UX Design and Usability. I collaborate as part of the Google Experts group and the Microsoft Regional Director initiative as mentor for enterprise companies and startups on topics of user experience design, usability and software development. In 2014 I co-founded UX Nights, a user experience community and I'm editor of the UX Nights online magazine. I'm also a writer, international speaker and technical trainer at Video2Brain.

In the age of digital communication, it’s not what you say, but how you say it. We’re experiencing an evolution of self-expression and building new systems of visual language, including emojis, GIFs, and stickers. Learn how Google created over 2000 stickers for Allo by focusing on sentiment and character design.

Emily Meinhardt is a design producer for Google’s communication products, including Allo, Duo, and Android Messages, focusing on understanding human communication in order to make digital interactions more expressive and personal. She’s an expert in the business side of creativity, filtering out the noise and distractions for artists and designers to make inspiring work. Prior to Google, she led product launches at Adobe and branding projects for startup and nonprofit clients. 

Some common misconceptions about design from my experience working with clients across all industries.

Jay is a Colombian designer living in Mexico City. He has over 7 years experience working in digital products across diverse industries. He's also an experienced leader and have lead multi-cultural design and development teams executing large-scale projects.

El valor de cualquier disciplina creativa radica en ofrecer formas distintas de cómo abordar y resolver un problema. No importando que el entregable sea un producto físico, uno digital o incluso un espacio exterior; la solución debe ser siempre útil, deseable y usable. El diseño de servicios no es distinto. Esta disciplina se encarga de coreografiar procesos, tecnologías e interacciones dentro de sistemas complejos. Conoce los principios y actitudes que hacen de un diseñador de servicios una pieza clave en la co-creación de valor para tus clientes, usuarios, colaboradores y stakeholders.

Claudia es diseñadora industrial de profesión y actualmente enfoca su experiencia en proyectos de diseño estratégico y de servicios en BBVA Bancomer. Gracias a una colección de experiencias profesionales en las industrias de comunicación, medio ambiente, manufactura, plásticos, finanzas y software, ha sido capaz de crear productos, sistemas y servicios innovadores que ofrecen un alto valor para el negocio, mientras se satisfacen óptimamente las necesidades de los usuarios, sacando el máximo potencial de la tecnología involucrada.

¿Qué tienen en común las tablets de 2001, A Space Odyssey, las pantallas con controles gestuales de Minority Report, y el discreto audífono de Her? Desde luego, fueron precursores de nuevas formas de interacción persona-computadora. Sin embargo, todos esos artefactos comparten un mismo modelo de usuario: white, straight, able-bodied and male. ¿Cómo podemos imaginar futuros más diversos, incluyendo artefactos e interfaces adecuados para una mayor diversidad de usuarios? En esta charla y experimento argumentaremos en favor de la participación de personas de grupos diversos en la práctica del diseño de futuros.

Jorge es Head of Strategy en Uncommon, agencia de innovación y diseño estratégico. Está particularmente intersado en empujar el diseño estratégico a traves de frameworks oreintados al futuro. También es catedrático en la Universidad Iberoamericana, CENTRO, Miami Ad School, CEDIM y la Academia Mexicana de Creatividad