YouTube HomeShows Awards 

Celebrating our 2021 practitioner superstars 

Since March 2020, we’ve been throwing open our doors, pouring the tea and dishing up insights and inspiration to help you plan for success on YouTube in our monthly HomeShows series.

On 10 December 2021, we celebrated and rewarded the brightest stars and best campaigns on the platform - with YouTube HomeShows Awards.

Our judging panel was blown away by the incredible work submitted across our 10 award categories, with a very special congratulations to those who made it to the shortlist.

Drum roll for the winners…

PEOPLE CATEGORIES

YouTube Practitioner of the Year

Winner: Rhian Feather, Head of Media Planning, OMD

Team of the Year
Winner: Omnicom Media Group, Digital & AV Team

CAMPAIGN CATEGORIES

Best Pandemic Pivot Campaign

Winner: Dentsu X - SS21 Denim campaign for The Very Group

Shortlisted:
  • Spark Foundry & Performics - Crafting Moments with Hobbycraft campaign for Hobbycraft
  • Manning Gottlieb OMD - Stay Safe, Stay Connected campaign for Virgin Media
Best Use of Creative on YouTube

Winner: AMV BBDO - 4am Stories campaign for Sheba

Shortlisted:
  • Ad-Lib.io - Elmex campaign for Colgate
  • Manning Gottlieb OMD - Love Me Liquid campaign for MAC Cosmetics
Most Effective YouTube Video Action Campaign

Winner: Wolfgang Digital - The Brands You Love, Delivered campaign for Littlewoods Ireland

Shortlisted:
  • Croud - Watch Me Now campaign for Avon
  • Manning Gottlieb OMD - Summer Sale campaign for John Lewis
YouTube Newcomer of the Year

Winner: Manning Gottlieb OMD - Motorway Brand Launch campaign for Motorway

Shortlisted:
  • IHG - Masterbrand 2021 campaign
  • Spark Foundry & Performics - Crafting Moments with Hobbycraft campaign for Hobbycraft
Best TV and YouTube Campaign

Winner: OMD - Share Some Sunshine campaign for PepsiCo, Lipton Ice Tea

Shortlisted:
  • Essence - BT Hope United campaign for BT
  • Starcom - Samsung Galaxy S21 campaign for Samsung
Best Holistic Campaign

Winner: AMV BBDO - 4am Stories campaign for Sheba

Shortlisted:
  • Manning Gottlieb OMD - Venom: Let there be Carnage campaign for Sony Pictures
  • Manning Gottlieb OMD - Costa Azzurra campaign for Tom Ford
Best Retail Tentpole Campaign

Winner: Croud - Watch Me Now campaign for AVON

Shortlisted:
  • Farfetch - Open Doors to a World of Gifts campaign
  • Ad-Lib.io - Nescafe Gold Cappucino campaign for Nescafe
Best Use of YouTube Targeting

Winner: Dentsu X - SS21 Our House campaign for The Very Group

Shortlisted:
  • Manning Gottlieb OMD - Faster campaign for Virgin Media
  • OMD - SME Acquiring campaign for Barclaycard

 

 

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