Multicultural Marketing Next
Agenda
May 14th, 2018
Culture-driven Marketing in the Age of Assistance
Sarah Carberry
Opportunity Comes to Those Who Create It
Nelson Boyce & Charlamagne Tha God
Translating Search Intent into Cultural Relevance
Kelsey Price
Agency Spotlight - Culture-First Strategy
Monique Nelson
YouTube, an Ecosystem Driven by Passion & Partners
Juanjo Duran, Peter Blacker and Herb Scannell, Kenneth Gibbs
Creative ABCDs: Culture at the Center of the Brief
Sadie Thoma
Agency Spotlight - Culture-First Creative
Michael Sotelo & Gabriel Ferrer
Marketer Spotlight - Creating Authentic & Open Culture
Manoj Raghunandanan
Google Multicultural Announcements
Sarah Carberry