Multicultural Marketing Next

Agenda

May 14th, 2018

Culture-driven Marketing in the Age of Assistance 

Sarah Carberry

Opportunity Comes to Those Who Create It 

Nelson Boyce & Charlamagne Tha God

Translating Search Intent into Cultural Relevance

Kelsey Price

Agency Spotlight - Culture-First Strategy 

Monique Nelson

YouTube, an Ecosystem Driven by Passion & Partners 

Juanjo Duran, Peter Blacker and Herb Scannell, Kenneth Gibbs 

Creative ABCDs: Culture at the Center of the Brief 

Sadie Thoma

Agency Spotlight - Culture-First Creative 

Michael Sotelo  & Gabriel Ferrer

Marketer Spotlight - Creating Authentic & Open Culture 

Manoj Raghunandanan

Google Multicultural Announcements 

Sarah Carberry