2018 Google Multicultural Marketing Next

Sarah Carberry
Head of US Multicultural Strategy & Sales, Google

Sarah Carberry is the Head of US Multicultural Strategy & Sales for Google based out of New York.  She and her team advise Fortune 500 companies how to power their culture-driven marketing strategy with Google advertising products and solutions.  During over 20 years of experience at Google (14 years), Univision, CNN and Grey, Sarah has built long-standing, trusted partnerships with marketers and agency partners across the US and Latin America.

Sarah heralds from The Pennsylvania State University with a Bachelor of Arts in Advertising/PR from the College of Communications and a Minor in Spanish at The University of Salamanca, Spain. 

In her spare time, Sarah enjoys spending time with her husband, Rob, and their two boys, James and Michael.  She is an avid yogi and loves to take choreographed dance classes.  Sarah has served on the non-profit boards of Step Up Women's Network in New York and the Jr. Board of Cancer Support Community.

Manoj K. Raghunandanan
VP, Marketing US OTC, Johnson and Johnson Consumer Inc. 

Manoj K. Raghunandanan is Vice President of Marketing for the U.S. OTC (over-the-counter) business at Johnson & Johnson Inc., where he is responsible for managing a 14-brand portfolio totaling nearly two billion dollars in retail sales, and a marketing organization of 60+ individuals.

An innovator of change within the organization, Manoj leads with purpose by striving not only for business impact, but to make a meaningful difference in the lives of the consumers and employees he serves.

Manoj lead the TYLENOL® brand team through its historic re-launch to market including pioneering a new megabrand campaign, "For What Matters Most.” This highly impactful work, highlighted by the breakthrough multicultural #HowWeFamily campaign, has been recognized by Ad Week, Advertising Age, the ANA, and won a prestigious North American Effie Award.

Previously, Manoj was selected for the corporation’s International Development Program. In this position, he spent eighteen months in Singapore creating, staffing and operationalizing a first-of its-kind Innovation Center for J&J Vision Care, focused on non-product solutions and business model innovation.

Throughout his career, Manoj has been steadfast in his commitment to Diversity and Inclusion initiatives. He was a Founding Member of the Johnson & Johnson Diversity Marketing Team, and now serves as the group’s Executive Sponsor. Under his leadership, the Consumer marketing organization has made significant progress in its strategy, approach and results as it pertains to the recruitment, advancement and retention of diverse marketing talent.

A lover of learning, and all things numbers, Manoj holds a BA, MA and MBA from Temple University, where he also spent many years as a Professor. He currently resides in Newtown, Pennsylvania with his wife, Keisha, and their three beautiful daughters Maya (10), Kayla (10) and Malia (2).  

Michael Sotelo
VP of Digital & Intergrated Solutions, ALMA DDB

Michael is the Vice President of Digital and Integrated Solutions at Alma DDB. Since joining in 2016, Michael’s team has created award-winning social content for Netflix’s Narcos Season 2 where Alma DDB was the global social/digital agency of record. At Alma DDB, Michael leads all US Hispanic digital and integrated campaigns for McDonalds, State Farm, Clorox and, most recently, MillerCoors and Sol Beer. 

He previously held the role of Head of Marketing for US Multicultural at Facebook. Prior to Facebook, Sotelo worked at SapientNitro, leading teams across Miami and Atlanta, spear heading digital strategy initiatives for clients such as NASCAR, Coca-Cola, Burger King, Norwegian Cruise Lines, Regions Bank and several others. 

Prior to entering the agency scene, Sotelo also held the position of Sr. Strategist of e-Commerce for Celebrity Cruise lines working with all internal and external disciplines within the company to guarantee efficiencies in driving revenue through the digital space in an effort to drive direct business through the corporate site.  

Gabriel Ferrer
Associate Creative Director, Alma DDB

Gabe is an Associate Creative Director, with experience developing creative ideas for brands like State Farm, McDonald’s, Clorox, Netflix, JetBlue, Google, and Barnes and Noble. His work has earned a Cannes Lion, a Grand Prix at El Ojo de Iberoamerica, a shortlist at Radio Mercury awards, and has been published in Creativity, Archive, ADWEEK, and D&AD. He's spoken at SXSW and a wedding in Lebanon. Check out Gabe’s professional portfolio at BrainOfGabe.com. 

His enthusiasm for advertising is undeniable. His passion for bringing culture to an office environment is contagious. And his need for creativity is genuine. In his “spare time”, he makes films, endures year-long social experiments, makes a dizzying amount of new music and uses his life to inspire others every single day.  

Kelsey Price
US Multicultural Team Lead, Google

Kelsey Price joined Google in 2011 and is currently a Team Lead on the US Multicultural Agency Team. She is responsible for helping leading Fortune 500 advertisers reach the US Multicultural audience on Google platforms. Kelsey and her team cover Auto, Telecom, Tech, Finance and Insurance clients and work across all product types (search, display, video) to support innovative digital solutions in the multicultural space.

Prior to Google, Ms. Price worked as a consultant at McKinsey and Company, where she counseled leading companies in the US and Latin America on business strategy, performance management, and new market entry. Ms. Price was also a Fulbright Scholar to Spain, where she lived and worked for a year with the Fundación Marcelino Botín and the Spanish Ministry of Education.

Ms. Price holds a Bachelor’s Degree with honors in Latin American Cultures and a minor in Biology from Barnard College of Columbia University. She also earned an MBA from Wharton. She is based in New York City.  

Charlamagne Tha God 
Cohost, The Breakfast Club

Charlamagne Tha God is cohost of the nationally syndicated hip-hop iHeartRadio program The Breakfast Club and a featured television personality at Viacom. He is also a social media influencer; an executive producer with his own production company, CThaGod World LLC; and cohost of the popular podcast Brilliant Idiots.

Born and raised in a small town in South Carolina, Charlamagne quickly rose to become one of today’s most unique and compelling media personalities. His point of view and provocative celebrity interviews help drive the daily national conversation about issues related to hip-hop, race, society, and politics. He is the author of the New York Times bestseller Black Privilege, Opportunity Comes to Those Who Create It and Shook One (release date: October 2018).

Nelson Boyce
Director Agency Business Development, Google

Nelson Boyce is the Director of Agency Business Development at Google overseeing the Publicis Group Holding Company of Advertising Agencies. In this role, Nelson is responsible for designing and implementing partnership initiatives, negotiating large scale complex deals spanning media and platforms. He is also responsible for forging a strong partnership approach to the agency business, growing and diversifying revenue and serving as a key ambassador for Google in the industry.

Prior to Google, Nelson was the Senior Vice President of East Coast Media Sales for BET Networks a division of Viacom Media Networks. In this role, Nelson was responsible for driving linear and digital ad sales revenue. Aside from creating and maintaining a high level of agency and client relationships, Nelson played an important role in the execution of sales strategy and process for the division.

Prior to that, Nelson was the Senior Vice President of Ad Sales Strategy and Marketing at Nickelodeon. He was responsible for supporting senior management in the development of short term and long-range sales strategy and plans, analyzing and developing opportunities for successful new lines of business and representing ad sales in business analyses, deal-making and planning to ensure the division’s continued growth.

Nelson had a number of other roles at Nickelodeon, including Senior Vice President of Digital Ad Sales, and Head of sales for TeenNick, Nickelodeon’s teen-targeted network.

Before coming to Nickelodeon, Nelson spent many years at VIBE, Blaze, Honey and Heart & Soul magazines.

Before switching to media, Nelson was a financial analyst with PaineWebber in their Mergers and Acquisitions group.

Nelson is a graduate of Harvard University and lives in New Rochelle, NY with his wife and son.   

Juanjo Duran
Head of YouTube Spanish Americas

Juanjo Duran leads Spanish speaking content partnerships across the Americas for YouTube, and Google Play Movies & TV for Latam & USH. Juanjo and his local regional reports are responsible for content strategy, business development, execution and management across video partners in the sports, movie, broadcast, news, music and digital network industries.

Juanjo is responsible for leading a cross functional team within Google for the execution of local content strategy for Spanish speaking users of the platform and Latinos across the Americas. Juanjo is part of the original founding team that kick started the content partnerships for YouTube in Latam 6 years ago. Within that role, he built the US Hispanic business for the platform from scratch, into the leading stage that it has today. Recently, Juanjo expanded into Multiculturalism, where he led with great success the expansion and focus of the platform into other important demographics like African American and Asian American.

Prior to joining Google, Juanjo held key digital leadership roles at Televisa, Satmex (now EutelSat) and EMC. He began his career as a business development manager helping to open operations for NEXTEL in Mexico. Juanjo holds a Bachelor ́s Degree in business administration from Instituto Tecnologico de Monterrey in Mexico City and studied business ethics from Universidad Pontificia y de Comillas in Madrid, Spain.

Juanjo is a regular voice in the market representing YouTube for the business he leads in events like NexTV CEO or NATPE. In 2016, Juanjo was publicly recognized by Multichannel News with the Executive Award Provider Category at the Diversity Discussion forum in NYC.

Juanjo lives in Miami since 2004 with his wife, two sons and a dog. Juanjo is an avid scuba diver, travel lover, soccer fan, music & technology enthusiast.

Herb Scannell
CEO, Mitú

Herb Scannell is the Chief Executive Officer of Mitú, the leading digital media brand for Latino millennials. Herb joined mitú in September 2017 after successfully leading other major media companies, including Viacom’s Nickelodeon, Next New Networks and BBC America. 

Said Herb when he joined mitú: "As the son of a proud Puerto Rican mom, mitú's promise speaks to me professionally and personally. I have long advocated that the Latino market is underserved. Within a generation, Latinos are projected to represent the majority of youth in the U.S. and will be the most influential and sought-after audience in entertainment.” Herb intends to blossom the mitú brand and business and extend it into events, SVOD, TV, merchandising and eventually movies. 

Herb has had a successful and diversified career within the media industry. During his previous position as President of BBC Worldwide, North America, Herb’s responsibilities included the flagship cable channel BBC America and distribution of BBC World News, BBC Worldwide Productions LA, BBC.com, Sales and Distribution, and Home Entertainment and Licensed Consumer Products. A member of the BBC Worldwide Executive Board, Herb initiated and consummated for BBC Worldwide a deal with AMC Networks to buy half of BBC America, positioning it for growth with increased leverage with cable operators and advertisers, and additive co-production commitments across the AMC stable of networks. 

Prior to joining BBC Worldwide in 2010, Herb was CEO of Next New Networks, an innovator in online video and the antecedent to MCN's (Multi-Channel Networks) like Maker and Fullscreen that have reshaped the digital video landscape. At Next New Networks, he identified next generation media makers and made-for-the-internet original shows to advance a strategy of creating and managing a portfolio of super niche channels.

The majority of Herb's career was at Viacom/MTV Networks, culminating in the position of Vice Chairman MTV Networks/President Nickelodeon Networks. He oversaw all creative and business operations for a portfolio of brands and businesses for MTV Networks including: Nickelodeon, the #1 rated network in cable TV for 10 years running; TV Land, the cable home of classic TV; and Spike TV, the first network for men. Additionally, Herb was responsible for Nickelodeon's successful feature film division, making it the leader in kids online, and growing the Consumer Products division of Nickelodeon and Viacom, which grew into the third largest licensing business in the world. 

Herb is a graduate of Boston College with a Bachelor of Arts. Married to Sarah Reetz, they are parents to two girls. 

Peter Blacker 
EVP, Digital Media and Emerging Business NBCUniversal Telemundo Enterprises

Peter Blacker is Executive Vice President of Digital Media & Emerging Business for NBCUniversal Telemundo Enterprises. Blacker initiated and leads the division's mission to develop, amplify and monetize content, formats and talent for multicultural multiplatform audiences. Additionally, he is responsible for the Digital and Social strategy of Telemundo & Universo and NBCU Hispanics +, including the development and distribution of content across ad supported and on demand platforms.

Blacker developed the company's movie studio, FLUENCY, whose productions have premiered on SyFy, Oxygen, Telemundo and AMC Theaters in the U.S. with additional global distribution. In 2017, pivoting beyond its origins in Hispanic targeted feature films, Blacker led the launch of "Fluency Plus," a new, bilingual digital production studio with content ranging from entertainment and lifestyle, to food, family, fashion, innovation and more.

Formerly Senior Vice President of Digital Media for Telemundo, Blacker joined Telemundo in 2005 and led the company into the digital media space. He was responsible for developing the network's partnerships with MSN, Yahoo, Facebook, YouTube, Televisa and iTunes on the launch of iTunes Latino. He also launched the company's live streaming, VOD, EST and bilingual digital products.

With more than 15 years of digital experience, Blacker was previously Vice President, Multicultural & International for AOL Media Networks. There he created AOL's first marketing, sales and research strategies for the U.S. multicultural market.

Blacker is on the Board of Trustees of the Posse Foundation, holds a Bachelor of Science from Cornell University and speaks Spanish and Portuguese. 

Kenneth Gibbs 
VP, Digital Video & Social Media Content at BET

Ken Gibbs Jr is a digital executive who specializes in entertainment content, social strategy and African American culture. He began his digital career as part of the original staff of Henry Luis Gates’ Africana.com (predecessor to TheRoot.com) and remained with the product as it was acquired by Time Warner, then merged with Aol to become what was eventually known as the new BlackVoices.com, where Ken rose from Digital Producer to Programming Director in a few short years. 

Ken contributed content programming expertise to the launch of Interactive One, where he served as Lead Programming Director and created the The Urban Daily, NewsOne and Elev8 content verticals. From there Ken moved on to Essence, managing the relaunch of Essence.com and The Real Black Network, a vertical ad network that contributed over 45% of the total traffic attributed to Essence in ComScore and Net Nielsen. While at Essence Ken's team was responsible for the digital footprint of the Essence Music Festival and all other digital marketing initiatives.

After Essence Ken returned to the startup space as the Chief Operating Officer and Executive Producer of Loop21.com, the site that famously made first contact with George Zimmerman via email when he was in hiding. Ken eventually parted ways with the company to join the team at BET Digital where he managed the digital footprint for the network shows, the BET Experience and BET's mobile app suite. In his time at BET Ken has also created and executive produced two seasons of the digital original series #BLX (pronounced Blocks) and the documentary series #20YrsLtr.

In 2017 Ken became BET's first VP of Social Media Marketing Strategy, and success in the role led to his responsibilities expanding within a year a year to include all digital video, as the new VP of Digital Video and Social Content.  

Monique Nelson
Chair and CEO, UniWorld Group, Inc.

Monique L. Nelson is chair and chief executive officer of UniWorld Group, Inc. (UWG), the longest-standing multicultural advertising agency in the world. She took the helm of the agency in May 2012, when founder and advertising pioneer Byron Lewis retired. 

Based in New York City, with satellite offices in Detroit, Atlanta and Chicago, UWG maintains a list of esteemed clients. Today, this list includes Ford Motor Company, Colgate-Palmolive, The Home Depot, the U.S. Marines, Pfizer, Tusk and City Park Foundation’s Summer Stage. As one of the country’s leading multicultural agencies, UWG services its clients with General Market, Black, Hispanic, Asian and LGBT marketing and advertising, digital and traditional advertising, consumer insight, public relations and consumer healthcare communications. 

Since taking the helm of UWG, Ms. Nelson has expanded the agency’s client list and has led her team in the development of several award-winning campaigns that show the wide range of the agency’s expertise, as well as its ability to connect its clients with the growing and diverse cultures of today’s marketplace. With today’s minorities becoming the new majority, Ms. Nelson sees the role of multicultural agencies as even more important than when UWG was founded nearly 50 years ago. 

Prior to joining UniWorld Group, Ms. Nelson was the Global Lead for Entertainment Marketing at Motorola, where she ensured that the technology giant’s entertainment and music strategies and alliances lived up to their promise as results-driven strategic marketing weapons worldwide.

Ms. Nelson has an MBA in international marketing and finance from Kellstadt Graduate School of Business at DePaul University and a Bachelor of Science degree in human and organizational development from Vanderbilt University. Earlier this year, she received United Way of New York City's Women's Leadership Council’s Power of Women to Make a Difference Award. Her other distinguished honors include: The Network Journal 25 Influential Black Women Under Forty, Ad Age's 40 Under 40, The Root 100, the 2015 Advertising Working Mothers of the Year and the HerStory Global Corporate Trailblazer and Community Service Award by Jack and Jill of America.