Digital Transformation: Mobile Solutions

Today, the world of advertising observes two kinds of specialists: the click-focussed data-driven Performance specialists and those focussed on creative-output, product awareness and brand-connections. Where will they meet in the future? And how does Mobile fit into this intersection of advertising specialty? From delivering a great Mobile User Experience to driving more customized messaging, the need to look beyond-the-obvious is imperative.

Speaker - Subir Majumdar

Subir works at Google’s European Headquarters in Dublin, Ireland as a Regional Lead for Mobile. His 5+ year stint saw him working in two different continents and with advertisers from other markets like Australia, New Zealand, India and the US. His goal is to help advertisers create better Mobile strategies to meet the demands of today’s Smartphone-first users.

Digital Transformation: Brand Solutions

How and where we consume video content has changed. At any hour, on any device, anywhere, we expect to be able to find videos that help us solve problems, explore our interests, or entertain us. From millennials to moms, your audience is on YouTube.  If you have aggressive growth expectations as a business but need to maintain performance standards, this Livestream will show you how YouTube can help you create and convert demand with solutions centered on reach, impact and results.

Speaker - Elisabet Manyosa Blasi

Elisabet works at Google’s European Headquarters in Dublin, Ireland as Regional Lead for Brand Measurement. Elisabet has been working at Google for 4 years after spending almost two years working at Amazon as a retail project specialist. Her goal is to help advertisers build their brand online and measure the success of their marketing efforts.

Digital Transformation: Audience

You’ve probably heard that people interact 150 times per day with their mobile device....and here comes the painful truth for marketers. We know that the majority of their time (79%) is dedicated to things such as browsing different websites, watching online videos, playing apps, chatting with their friends etc. In most of these cases, they’re not showing the clear intent that they want - our product or our service. So how on earth do we know who our audience is and how do we get their attention?

Speaker - Tadej Udovic

Tadej works at Google's European Headquarters in Dublin, Ireland as Product specialist for Search Audiences. His work is focused on bringing our audience products to advertisers in EMEA, and product feedback back to our product teams.