Conversions@Google

Please find below detailed agenda for Conversions@Google for the 9th and 10th of November.

Agenda Day 1 - 9th November

09:30 - 12:00 - Airport transfers from T1 and T2 to Google HQ, Gordon House

12:00 - 13:00 - Registration and welcome buffet lunch

13:00 - 13:15 - Introduction - Scott Field, Google EMEA

13:15 - 13:45 - Mobile A/B Testing – Common mistakes and how to fix them – Craig Sullivan, 'Optimiser of Everything'

13:45 - 14:15 - Checkout for winners: from landing to purchase in 30 seconds or less, Andrey Lipattsev, Strategic Partner Development Manager at Google 

14:15 - 14:45 - Fast(er) mSites = More Revenue, Eimear McCurry, Manager Customer Solutions Engineering, Google

14:45 - 15:15 - Driving mobile success by optimising landing pages, Martin Wagner, Senior Frontend Developer at bücher.de

15:15 - 15:45 - Networking Coffee Break

15:45 - 16:15 - Using Analytics to Drive Optimization & Personalization, Krista Seiden, Analytics Advocate, Google

16:15 - 16:45 - 'Living a testing culture' - Max van der Heijden, Product Owner at Booking.com

16:45 - 17:15 - Marshmallows & the Psychology behind Evidence-Based Growth - Bart Schutz

17:15 - 17:30 - Closing remarks

17:30 - 17:45 - Transfers from Google HQ to Hotels

19:00 - 19:30 - Transfers from hotel to evening venue

19:00 - 23:00 - Evening Event at NoLita

22:30 - 23:30 - Transfers back to hotel

Day 2 Agenda -10th November

09:00 - 09:30 - Transfers from Hotels to Google HQ, Gordon House

09:00 - 09:45 - Arrival Tea & Coffee

09:45 - 10:00 - Introduction

10.00 - 11.30 - Mobile design essentials workshop part 1 - Luke Wroblewski, Product Director, Google

11:30 - 12:00 - Break

12:00 - 13.30 - Mobile design essentials workshop part 2 - Luke Wroblewski, Product Director, Google Lunch in The Garage Cafe, Google

13:30 - 14:30 - Lunch in The Garage Cafe, Google

14:30 - 16:30 - Transfers from Google HQ to Airport