Please note this agenda is a work in progress and subject to change.
|
Time |
Session |
|
13:00-13:10 |
Welcome to Google Dublin with your MC Ilma Ramcevic |
|
13:10-13:20 |
Welcome to Finance at Google 2018 with Laurence Denat, Director, Southern Europe, LCS, Google, EMEA |
|
13:20-13:50 |
Transformation in the Financial Services Industry with Sven Heistermann, Director EMEA Partnerships Solutions, Google |
|
13:50-14:20 |
Understanding your Customers in a Changing World with Dr. Stian Reimers, Deputy Head of Psychology - City University of London |
|
14:20-14:40 |
Rabobank Case Study with Finbar Hage, Head of Data and Analytics, Rabobank & Daan Gönning, Digital Product Manager, Rabobank |
|
14:40-15:10 |
Networking Break |
|
15:10-16:00 |
The Path to Data Driven Marketing Maturity with Shilpa Patel, Partner and Managing Director - BCG followed by Fireside Chat with David Joyson, Head of Marketing at Avantia |
|
16:00-16:30 |
Audience Strategies Powered by Data with Kristina Faber, Head of Display, Central Europe, Google, EMEA |
|
16:30 - 16:45 |
Bank Norwegian Case Study with Magnus Ruud, Founding Partner at Proletar & Rune Sandåker, Partner at Proletar |
|
16:45-17:30 |
Unlocking Customer Life Time Value with Neil Hoyne, Head of Customer Analytics, Google, EMEA |
|
17:30-17:40 |
Day One Closing with Ilma Ramcevic |
|
17:40-19:00 |
Hotel Check in |
|
19:30-23:30 |
Networking Event at Roberta's |
|
Time |
Session |
|
9:30-9:45 |
Welcome to Day 2 with Ilma Ramcevic |
|
9:45-10:35 |
Measurement & Attribution Keynote with Matz Lukmani, Product Lead EMEA, Measurement & Attribution, Google |
|
10:35-11:35 |
Breakout 1 - Personalised Section Marketing Automation with Eileen Gahan, Sales Operations Senior Associate & Daniela Kepper, Senior Core Search & Automation Specialist, Google, EMEA Mobile UX & Activation with Joseph Ajayi, Senior AM, Vlad Popa-Florea, EMEA Product Lead and Essane Valley, Mobile Specialist, Google, EMEA |
|
11:35-12:15 |
Networking Break |
|
12:15-13:15 |
Breakout 2 - Personalised Section Marketing Automation with Eileen Gahan, Sales Operations Senior Associate & Daniela Kepper, Senior Core Search & Automation Specialist, Google, EMEA Mobile UX & Activation with Joseph Ajayi, Senior AM, Vlad Popa-Florea, EMEA Product Lead and Essane Valley, Mobile Specialist, Google, EMEA |
|
13:15-13:20 |
Move back to Auditorium |
|
13:20-13:30 |
Event Closing with Jane Gilson, Director Emerging Markets, LCS, Google, EMEA |
|
13:30 |
Lunch & Airport Shuttles |