Welcome to

GNI Digital Growth Programme

From free interactive workshops, to in-depth labs, equip yourself with the tools to help grow your digital publishing business.

Workshops are available on a first come, first served basis in English, Spanish, German, Italian, Polish and French, with more European languages added in the coming months.

Labs will initially be held in English, followed by the above languages. Places are limited and available upon application.

Workshops

Bespoke, YouTube Live workshops provide publishers at the start of their digital journey with the fundamental skills to help digitally scale their business, explore revenue options and build an engaged following online.

Labs

Intensive labs, delivered by our partners at FT Strategies & Table Stakes Europe, Wan Ifa, offer publishers a chance to connect with industry experts and learn how to accelerate their online growth.

Office Hours

Roundtables designed to provide participants at the end of each week’s workshop sessions with a forum for discussion.

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Business Strategy

Business Strategy

Week Commencing 20th July 2020

YouTube Live

45 min interactive sessions 

Transfer your existing skills online, support your business culture and help develop your digital presence.

Modules

Discover how to meet the demands of your digital readers and keep up-to-date with current trends.

Learn more about how to evolve your traditional publishing business, support your culture and embrace the digital newsroom.

Analyse changing consumer behaviours, discover ways to grow your readership online and develop a loyal digital community.

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Audience Engagement

Audience Engagement

Week Commencing 3rd August 2020

YouTube Live

45 min interactive sessions

Help to grow your audience online, improve user experience and learn how to build an active digital following.

Modules

Discover the value of mixed media content, embrace new ways to produce content online and explore digital distribution.

Understand how to measure the success of stories online, optimise your digital content and make yourself discoverable through Search.

Discover the role of a newsletter in digital publication, learn how to set-up your own and encourage readers to sign-up to quality content.

Discover how to set key metrics for digital success, gain insights to better understand your audience and make the most of your data.

Measure the engagement of content, connect your insights to performance-based business results and keep up to date with trends.

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Revenue Strategy

Revenue Strategy

Week Commencing 27th July 2020

YouTube Live

45 min interactive sessions

Understand your digital ads landscape and gain insights to help maximise reader revenue and subscriptions.

Modules

Discover how to turn views into income, establish your digital advertising strategy and gain an understanding of how to use AdSense.

Find out which ad types might work best for you and learn how to forecast your revenue rise and fall.

Suggestions on how you might grow your memberships and subscriptions, assess your consumer revenue options and communicate your ‘why’ to readers.

Explore different income streams online, and how you might diversify your revenue options.

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