Advertising Revenue
Duration 45 mins · Topics 4 · Participants 30
Advertising Revenue
As the world of ads continues to evolve it’s as important as ever to know you are using the latest technologies and optimising your performance. These sessions cover the basics from native advertising to programmatic strategies.
Who’s it for
Workshops are designed for publishers who are taking their first steps in the digital world. They may be starting to explore digital offerings or creating digital content for the first time.
Depending on the size of your organization these lessons are for senior leadership roles or key decision makers on revenue, audience and data strategy (such as Chief Executive Officer, Chief Digital Officer, Chief Revenue Officer).
Eligible publishers need to have a focus on core news provision. Sub-verticals that would be included: Politics, Local/Country/World events, Business, Technology, Health, Science.
Companies that solely provide entertainment content (lifestyle, celebrity, sports, fashion) are not eligible.
Schedule
45 mins • Webinar
Discover how to turn views into income, establish your digital advertising strategy and gain an understanding of how to use AdSense.
The session will cover:
- How to set up your own AdSense profile and explore ad strategy via the strategy checklist.
- An introduction to the AdSense interface and explore some relevant types of adverts for your organisation.
- Different types of adverts available and look at the ad experience report.
45 mins • Webinar
Find out which ad types might work best for you and learn how to forecast your revenue rise and fall.
The session will cover:
- Ways to design pages to help you increase your advertising impact.
- How you might increase your online ad viewability by using the viewability toolkit.
- An overview of what programmatic advertising is.
45 mins • Webinar
Discover new insights about online advertising and how to make the most out of your data when advertising as a publisher.
The session will cover:
- Ways that third party cookies could potentially have an impact in Chrome.
- Potential opportunities from contextual targeting.
- An overview of the importance of 1st party data and a single view of the reader.
45 mins • Webinar
Find out how programmatic advertising has optimised the online advertising space and help simplify the process of advertising by utilising these tools and techniques.
The session will cover:
- How the landscape for programmatic strategy is changing and evolving.
- An introduction to the hybrid approach and examples of publishers that have had success with it.
- An overview of the different approaches to help maximise your yield with the programmatic funnel.
