Business Strategy
Duration 45 mins · Topics 3 · Participants 30
Business Strategy
As the publishing landscape changes, more businesses are looking to adapt and grow their presence online. These sessions have been designed to help news publishers and journalists develop a future-proof business strategy and meet critical, digital challenges facing their industry.
Who's it for
Workshops are designed for publishers who are taking their first steps in the digital world. They may be starting to explore digital offerings or creating digital content for the first time.
Depending on the size of your organisation, these lessons are targeted at senior leadership roles in the newsroom or key decision makers on newsroom business strategy and culture (such as Editor in Chief, Chief Revenue Officer, Chief Digital Officer).
Eligible publishers need to have a focus on core news provision. Sub-verticals that would be included: Politics, Local/Country/World events, Business, Technology, Health, Science.
Companies that solely provide entertainment content (lifestyle, celebrity, sports, fashion) are not eligible.
Schedule
45 mins • Webinar
Discover how to meet the demands of your digital readers and keep up-to-date with current trends.
The session will cover:
- Positioning yourselves in the digital world and rethinking your value proposition by completing the NICHE framework.
- How creating a revenue mix might help you achieve commercial success in the short, medium and long term.
- Planning strategically for the future and discovering new ‘priorities’.
45 mins • Webinar
Learn more about how to evolve your traditional publishing business, support your culture and embrace the digital newsroom.
The session will cover:
- How you could restructure roles and priorities to help you succeed in the online world.
- Ways to approach and develop your digital product.
- Emerging technologies and how they could help you become a successful publisher.
45 mins • Webinar
Analyse changing consumer behaviours, discover ways to grow your readership online and develop a loyal digital community.
The session will cover:
- Ways to maintain loyal readers as reader behaviour changes over time.
- Suggestions on how to become more relevant to you readers.
- How to create a user journey map to help understand who your future readers are and what you could offer them.
