Data Management
Duration 45 mins · Topics 4 · Participants 30
Data Management
A data-driven approach can help underpin successful strategic and creative decisions. We start by looking at ways to gain data about your readers and content. From the basics in Google Analytics to making data-driven changes in real-time, these sessions will help you explore the world of data.
Who's it for
Workshops are designed for publishers who are taking their first steps in the digital world. They may be starting to explore digital offerings or creating digital content for the first time.
Depending on the size of your organization these lessons are targeted at key decision makers on audience strategy and product (such as Editor in Chief, Chief Technology Officer).
Eligible publishers need to have a focus on core news provision. Sub-verticals that would be included: Politics, Local/Country/World events, Business, Technology, Health, Science.
Companies that solely provide entertainment content (lifestyle, celebrity, sports, fashion) are not eligible.
Schedule
45 mins • Webinar
Discover how to set key metrics for digital success, gain insights to better understand your audience and make the most of your data.
The session will cover:
- How to set-up and use Google Analytics to help gain insights into your content.
- Key insight metrics and an introduction to the News Consumer Insights & Real Time Consumer Insights tools.
- How to consider your digital audience in more depth using the data maturity benchmark test.
45 mins • Webinar
Measure the engagement of content, connect your insights to performance-based business results and keep up to date with trends.
The session will cover:
- The demand for data driven content and how this can help improve engagement.
- How your own data could help change your reader’s experience based on their preferences.
- How to access the Google Analytics insight tools.
45 mins • Webinar
Understand your analytics with a suite of tools to gain more insights into your content’s performance.
The session will cover:
- How to use an action-led approach to data analysis with the News Consumer Insights tool
- Using real time content insights to see what content is performing well.
- How to use the news tagging guide to help optimise your analytics approach.
45 mins • Webinar
Discover the latest developments by Web Vitals and how to use the recommendations made by our developer community to understand your data and enhance your site’s performance and speed.
The session will cover:
- Understanding the importance of your site’s speed and ways to optimise it.
- Understanding what metrics are available and how to identify those that matter to you.
- Recommendations and tips from our developer community.
