AdWords Fundamentals

During this Livestream, we’ll cover everything from the basic and intermediate aspects of online advertising and AdWords, the benefits of online advertising, how to set up and manage an AdWords campaign, and how to measure and optimize your campaign's performance.

Resources

• AdWords Fundamentals: Exam Study Guide
• AdWords Fundamentals e-learning course
• AdWords Fundamentals: Refresher Guide
• AdWords Help Center

Search Advertising

During this Livestream, we'll cover everything from how search works, how to organize campaigns, ad formats, and how to monitor and optimize performance.

Resources

• Search Advertising: Exam Study Guide
• Search Advertising: Refresher Guide
• AdWords Help Center

Mobile Advertising

During this Livestream, we’ll cover everything from how mobile works, mobile trends and opportunity, bidding and targeting, mobile ads, measurement and more.

Resources

• Mobile Advertising: Exam Study Guide
• Mobile Advertising: Refresher Guide
• AdWords Help Center

Video Advertising

During this Livestream, we’ll cover everything from basic to advanced concepts, including how video ads on YouTube and the Google Display Network can help your clients meet their advertising goals. Also covered will be campaign creation and management, and performance measurement and optimization.

Resources

• Video Advertising: Exam Study Guide
• Video Advertising e-learning course
• Video Advertising: Refresher Guide
• AdWords Help Center

Display Advertising

During this Livestream, we'll cover everything from basic to advanced concepts, including best practices for creating, managing, measuring, and optimizing display ad campaigns across the Display Network.

Resources

• Display Advertising: Exam Study Guide
• Display Advertising: Refresher Guide
• AdWords Help Center

Shopping Advertising

During this Livestream, we'll cover everything from creating and managing your Google Merchant Centre account, product data feed submission, bidding and optimization and more.

Resources

• Shopping Advertising: Exam Study Guide
• Shopping Advertising: Refresher Guide
• AdWords Help Center