Speakers - Lauren vonNovak & Eric Kotin
Lauren is an Audience Engagement Specialist based out of the Google Dublin office, focused on working with clients to craft and deploy holistic, full-funnel, audience-centric marketing strategies. With an account management background spanning Google and several other SaaS companies in the San Francisco Bay Area, Lauren's experience has consistently centred around the customer. Lauren is a runner, a reader, and (considering her recent move from California to Dublin) is in the market for a quality rain jacket.
Eric is an Audience Engagement Specialist based in the Dublin office, working to help EMEA advertisers identify, target, and reach their desired audience using AdWords solutions. He comes to EMEA from the United States, where he previously spent a year at Google's worldwide HQ in Mountain View focusing on customer service strategy. Eric is a born and raised New Yorker, avid sport enthusiast, and aspires to one day be an educator or coach in some capacity. Fun fact: Eric has never even sipped coffee in his life.