Audience Strategies for the Holiday Season
Join us for a session on preparing for the holiday season with Google Audience solutions! We'll run through an overview of how to best identify ideal audience segments, re-engage past customers, and expand into new customer groups within AdWords. We'll focus particularly on best practices for the busy holiday season, equipping you with a timely action plan to ensure that you are ready to serve your ideal audience no matter where they are online.
Speakers - Lauren vonNovak & Eric Kotin
Lauren is an Audience Engagement Specialist based out of the Google Dublin office, focused on working with clients to craft and deploy holistic, full-funnel, audience-centric marketing strategies. With an account management background spanning Google and several other SaaS companies in the San Francisco Bay Area, Lauren's experience has consistently centred around the customer. Lauren is a runner, a reader, and (considering her recent move from California to Dublin) is in the market for a quality rain jacket.
Eric is an Audience Engagement Specialist based in the Dublin office, working to help EMEA advertisers identify, target, and reach their desired audience using AdWords solutions. He comes to EMEA from the United States, where he previously spent a year at Google's worldwide HQ in Mountain View focusing on customer service strategy. Eric is a born and raised New Yorker, avid sport enthusiast, and aspires to one day be an educator or coach in some capacity. Fun fact: Eric has never even sipped coffee in his life.
Drive Online to Offline Sales
Please join us for a session on how to drive offline sales with online marketing. First, we'll cover an introduction to Store-Visits measurement and the eligibility criteria. Secondly, we'll talk about best practices for driving customers into stores through online marketing formats. Lastly, we'll have a look into how to review the results to understand if it worked.
Speaker - Justus M. Mallach
Justus is the EMEA Lead for Google’s Measurement, Attribution and Smart-Bidding solutions, based out of Google’s European Headquarters in Dublin, Ireland. With a background in banking, consulting and experience within startups, Justus has insights into how advertisers from diverse industries and organizational structures work with data to improve their bottom line. Justus’ daily tasks range from working with the Google product organization to running workshops on the products he helped to build and improve.
Digital Transformation: Accelerated Mobile Pages
Accelerated Mobile Pages - or simply AMP - is an open source initiative to enable a better web, with sites that are fast, effective and beautiful. It represents a simple off-the-self solution to give an instant loading experience to your mobile users, solving the issue of slow landing pages, and helping to maximise your advertising investments: the average speed is 4 times faster than a standard page, and consumes 10x less data!
The technology used is fairly simple and largely based on HTML: 80% of development teams build an AMP landing page in less than 1 week. Join us for an introduction to the AMP opportunity, and discover how to start building your next AMP landing page!
Speaker - Subir Majumdar
Subir works at Google’s European Headquarters in Dublin, Ireland as a Regional Lead for Mobile. His 5+ year stint saw him working in two different continents and with advertisers from other markets like Australia, New Zealand, India and the US. His goal is to help advertisers create better Mobile strategies to meet the demands of today’s Smartphone-first users.
Digital Transformation: Mobile Branding and Bumper ads
Attention spans are getting shorter as our world becomes more mobile. Fortunately, we’ve found that just 6 seconds is the perfect video ad length for advertisers to share a message while also satisfying viewers with a less intrusive user experience.
We want to help your YouTube campaign work harder by adding 6-second Bumper Ads to your existing TrueView In-Stream ads. Check out our Livestream to understand why TrueView + Bumpers are better together.
Digital Transformation: Get UX ready for the Holiday Season
Last year, most retailers saw upwards of 50% of traffic coming in from Mobile. With that number expected to grow further this year, this month's Discovery session will discuss if your website's user experience is ticking all the right boxes for your customers.
Companies investing in User Experience are already seeing great improvements in performance.
Speaker - Damla Çakırca & Subir Majumdar
Subir works at Google’s European Headquarters in Dublin, Ireland as a Regional Lead for Mobile. His 5+ year stint saw him working in two different continents and with advertisers from other markets like Australia, New Zealand, India and the US. His goal is to help advertisers create better Mobile strategies to meet the demands of today’s Smartphone-first users.
Damla is a Mobile UX Manager at Google, consulting clients on how to improve user experience and speed of their mobile sites. Damla specializes in mCRO and is a firm believer of user centric design. Her current focus as Mobile Transformation Lead is to make the mobile web a faster place.
Digital Transformation: Measurement and Attribution
Attribution is THE topic in online marketing 2017. It’s top of mind for executives as well as practitioners due to its implications for both business strategy and tactics. During this Livestream, Justus will help you cut through the weeds and come up with actionable take-aways for your business.
Speaker - Justus Mallach
Justus works at Google's European Headquarters in Dublin, Ireland as EMEA Lead for Google’s Measurement, Attribution and Smart-Bidding solutions. Coming from a banking and consulting background and having worked in a startup-environment, he has insights how advertisers across various industries and with diverse organizational structures work with data. Justus tasks range from working directly with customers and agencies, the Google product teams and trains other “Googlers” on how to use products to achieve customer success.
Digital Transformation: Programmatic Solutions
Having heard in previous Digital Transformation sessions about the importance of Video, your Audience, various platforms/devices and measurement - how do you tie everything back to optimizing your media buying efficiency through Programmatic Solutions? And which Programmatic Solution is a better fit for you? AdWords or DoubleClick?
Speaker - Dylan Schuyt
Dylan is a Global Product Lead on Display Solutions, working from Dublin on both AdWords and DoubleClick, across the entire spectrum of Programmatic. Responsible for the rollout of some new features on the various products or testing experimental new potential features, ensuring ease of use and impactfulness for advertisers.
Digital Transformation: Mobile Sites Certification
The one aspect of your AdWords Strategy that you might have missed...
Today, when most websites see >50% of traffic from Mobile, only 30% Mobile Websites are able to load within 10 seconds. Mobile is no longer the future, it is the present.
Take the recently launched Mobile Sites certification exam and ensure that your advertising goals are met through a better upkeep of your mobile website’s UX and Speed. In this month’s Livestream, we will cover important topics from this Certification program to help your prepare.
Speaker - Dennis Raspotnig & Subir Majumdar
Subir works at Google’s European Headquarters in Dublin, Ireland as a Regional Lead for Mobile. His 5+ year stint saw him working in two different continents and with advertisers from other markets like Australia, New Zealand, India and the US. His goal is to help advertisers create better Mobile strategies to meet the demands of today’s Smartphone-first users.
Dennis works at Google's European Headquarters in Dublin, Ireland as a Mobile UX Manager. He is passionate about data driven decision making and helps clients across EMEA to improve user experience and speed on their mobile sites through facilitating hackathons, workshops, and direct engagements.
Digital Transformation: Mobile Solutions
Today, the world of advertising observes two kinds of specialists: the click-focussed data-driven Performance specialists and those focussed on creative-output, product awareness and brand-connections. Where will they meet in the future? And how does Mobile fit into this intersection of advertising specialty? From delivering a great Mobile User Experience to driving more customized messaging, the need to look beyond-the-obvious is imperative.
Speaker - Subir Majumdar
Subir works at Google’s European Headquarters in Dublin, Ireland as a Regional Lead for Mobile. His 5+ year stint saw him working in two different continents and with advertisers from other markets like Australia, New Zealand, India and the US. His goal is to help advertisers create better Mobile strategies to meet the demands of today’s Smartphone-first users.
Digital Transformation: Brand Solutions
How and where we consume video content has changed. At any hour, on any device, anywhere, we expect to be able to find videos that help us solve problems, explore our interests, or entertain us. From millennials to moms, your audience is on YouTube. If you have aggressive growth expectations as a business but need to maintain performance standards, this Livestream will show you how YouTube can help you create and convert demand with solutions centered on reach, impact and results.
Speaker - Elisabet Manyosa Blasi
Elisabet works at Google’s European Headquarters in Dublin, Ireland as Regional Lead for Brand Measurement. Elisabet has been working at Google for 4 years after spending almost two years working at Amazon as a retail project specialist. Her goal is to help advertisers build their brand online and measure the success of their marketing efforts.
Digital Transformation: Audience
People interact 150 times per day with their mobile device and we know the majority of their time is dedicated to things like browsing websites, watching online videos, playing apps and chatting with their friends. In this Livestream, our speaker Tadej will explain exactly who is your audience and how to get them in these moments.