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Check out the latest Partners Podcast below, or find our previous podcasts to catch up on any episode you may have missed. Happy listening!

Episode 14 - Ahead of the curve, head above water

Ahead of the curve, head above water

As a leader within an agency, you should strive to be seen as the wise counsel for your client. That’s the person they will call to have in-depth conversations about their business, turn over ideas with and be a go-to source of guidance and advice.

While being a wise counsel might sound good, the reality is often that we're so busy simply running the business that we often get time crunched. It’s hard to stay on top of the latest trends and be able to distill these succinctly to clients.

So how do these agency leaders who are high performing individuals and recognized thought leaders with super busy lives seemingly manage to do it all? And how do they manage to do all that in an environment that is evolving so rapidly?

In this episode, David Rodnitzky discusses how you can manage yourself in order to remain aware of and connected to the pulse of the industry, and ultimately grow your business. 

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David Rodnitzky - Founder and CEO, 3Q Digital

David Rodnitzky is founder and CEO of 3Q Digital, a position he has held since the Company’s inception in 2008. He’s a blogger, a columnist, speaker on the conference circuit and a recognized thought leader in the field of search and search marketing.

Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including Rentals.com (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up.

Host: Alex Langshur

Friday, July 21st, 2017

Bryan & Alex
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Episode 13 - Journey Mapping: Connecting the Customer Dots

Journey Mapping: Connecting the Customer Dots

Understanding your customer's journey is vital to the success of your business. If you can map out the steps in how a customer engages with you, you should – in theory – be able to figure out where and how each step either enhances or diminishes their propensity to engage further.

Sounds simple, right? The reality is a lot more complex: multiple channels, multiple devices, organic growth and the ever present human fallibility in delivering a consistent experience, it all takes its toll.

So why, at what point and how should an agency look to customer journey mapping as a process to engage in? What can we learn from other sectors where journey mapping drives value, and how can we apply the lessons to the digital agency sector?

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Bryan Eisenberg - Keynote Speaker, Advisor & NY Times Best Selling Author

Bryan Eisenberg is the co-founder of BuyerLegends, a New York Times bestselling author, and serves as an advisory board member of several venture capital backed startup companies. He is also a highly sought after keynote speaker for industry events across the globe.

A recognized authority & pioneer in improving online customer experiences, he has been featured and quoted in countless publications including The Wall Street Journal and Advertising Age for his thought leadership in this area.

Host: Alex Langshur

Wednesday, July 5th, 2017

Bryan & Alex
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Episode 12: How Google Hires

How Google Hires

In this episode, we talk to Lisa Stern Haynes, a longtime member of the recruiting team at Google, about how Google does staffing. Hiring (and keeping) exceptional talent is never easy, but there are ways to structure how you screen, interview, and assess candidates to help you make better decisions. Lisa offers 5 tips that any organization can adopt to make for better hiring:

  1. Be consistent and open mind when reviewing resumes

  2. You’re probably not as good at interviewing as you think

  3. Make hiring decisions by consensus

  4. Make hiring part of everyone’s job

  5. Work to make a great candidate experience

These tips and tools come from Google’s re:Work website where you can find more resources to make data-driven decisions about your people. Join us as we discuss Google’s deliberate and thorough process to research, design and develop a successful approach.

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Lisa Stern Haynes, Staffing Lead, Google

Lisa Stern Haynes is a Staffing Lead at Google with many years of experience and practical knowledge on how Google does staffing. Having originally joined Google back in 2006 as a Recruiting Coordinator for the sales organization, Lisa has been part of the same team for over a decade, something that is pretty atypical in Google. Today, she is a Staffing Lead overseeing the overall hiring strategy for the US Ad Agency sales team and the Global Hardware Partnerships team.

Host: Alex Langshur

Monday, June 19, 2017

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Episode 11: What you want the CMO to know (part 2)

What you want the CMO to know (part 2)

In the second episode of this two-part podcast, we explore the interests, concerns and challenges of the modern day CMO.  An agency’s relationship with the CMO is at the very heart of the agency / client dynamic. Since all business is fundamentally about relationships, putting yourself in the shoes of the other person is key.  

Join us as we take a peek behind the curtain and view the world from the other side of the table. Get ready to empathize with, and understand the motivations and needs of a CMO.

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Helen McCabe-Young, Acting CMO, Vidanta Resorts and Destinations

Helen has a vast experience across marketing and advertising. She was the Executive Vice President of Sales & Marketing at One&Only Resorts, and also previously led global marketing for Silversea Cruises.  Although the travel industry might be her forte, Helen’s expertise doesn’t stop there. She also co-founded Place360 Health + Spa, an integrated health center and spa in California.

Host: Alex Langshur

Tuesday, May 30, 2017

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Episode 10: What you want the CMO to know (part 1)

What you want the CMO to know (part 1)

In this episode, we're looking right at the center of the agency / client relationship. Business is all about relationships, and as with any relationship, it’s necessary to put yourself in the shoes of the other person and really understand what their motivations, needs and concerns are.

Join us as we explore and understand a little more about the CMO. What are the issues they’re facing, what do they care about and what do they need?

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Alan Hart, Managing Partner, ATOMCK; Host of Marketing Today

Alan is the creator and host of “Marketing Today” where he has interviewed some of the world’s top marketing professionals and business leaders. Hart is also managing partner of ATOMCK, a brand consultancy that drives results with a combination of brand science and creative fire. He has consulted with Fortune 100 companies, but he is an entrepreneur at his core, having founded or served as an executive for eight startups.

Host: Alex Langshur

Monday, May 15, 2017

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Episode 9: The anatomy of an ideal startup

The anatomy of an ideal startup

In this episode, we bring a laser sharp focus on the startup phase of the agency growth curve by asking the question: what is the anatomy of an ideal startup?

Today, entrepreneurship and the startup culture seems to be totally mythologized. But the reality is that it’s not easy, it’s not always fun, and it is almost always super risky. But it can also be incredibly rewarding. We spoke to Dennis Mortensen to get his strategically tactical advice on how to navigate the rollercoaster ride that is a startup.

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Dennis Mortensen, CEO and Founder, x.ai

Dennis has built his career as a serial entrepreneur, with first hand experience in starting four successful start-ups. Currently the founder and CEO of x.ai, an artificial intelligence powered personal assistant that schedules meetings for you, he has spent decades perfecting the skill of entrepreneurship. Dennis is considered a strong authority on the subject of AI, intelligent agents, and the future of work, and his mom thinks he’s pretty fantastic too!

Host: Alex Langshur

Monday, May 1, 2017

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Episode 8: The power and opportunity in the "No"

The power and opportunity in the "No"

There’s something about saying “no”, particularly in a work context, that always seems, well... just difficult. Whether it’s saying no to a colleague when they need your help, to a direct report that makes an ask that you can’t agree to, or to a supervisor when they ask you to do something that you don’t believe is a priority (for you or the business).

In this episode, learn how to use "no" as an effective tool to drive towards outcomes, to help re-prioritize projects and to get others to see outside the box.

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Victoria Nessen, President, NK&A

Victoria is the Founder and President of the marketing agency NK&A Marketing. She also advises Boston area startups and is a guest lecturer at Babson College in Boston. Her experience and fascination with the art and the opportunity of the “no” stems from her work mentoring emerging women leaders.

Host: Alex Langshur

Monday, Apr 17, 2017

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Episode 7: Instilling a culture of innovation

Instilling a culture of innovation

One of the most important, and yet supremely difficult things for any company to do is establish and nurture a culture that promotes and encourages innovation. While we often take our cues from larger companies that have linked their brands to the idea of innovation, it can be a trickier problem for many small and mid-sized agencies to tackle. In this episode, we look at how to make sure that innovation (in approach, processes, technology, culture, etc.) remain a part of the business ethic and Agency DNA.

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Vicky Brock, CEO, Clear Returns

A graduate from King’s College London, Birkbeck and MIT, Vicky Brock is an entrepreneur, an award-winning innovator and the CEO of Clear Returns, a high-growth technology start-up. Named by Forbes.com & Bloomberg as one of the 9 top female tech CEOs to watch, she is also the winner of “Innovator of the Year” at the FDM everywoman in Technology Awards and she has led Clear Returns to be named top Tech Start Up in Europe in the European Commission “Tech All Stars competition”. Vicky is also a Director Emeritus of the Digital Analytics Association.

Host: Alex Langshur

Monday, Apr 3, 2017

Vicky & Alex
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Episode 6: Selling and positioning in a crowded marketplace

Selling and positioning in a crowded marketplace

In this episode, we take a look at the question -- how can I get my agency to stand out from all the other “me too” digital marketers?

In a crowded marketplace how you communicate the value of your products and services is ever more important. Alex and Ben will give you insight into how to be different from your competition.

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Ben Tyson - Global Live Training Lead, Google

With an extensive background in sales (including AD of Sales and Account Management for a major production company), Ben is currently the Global Live Training Lead for Google. In his role, he has designed, built and delivered sales trainings to over 30,000 sales reps, 2,000 account managers and 1,000 sales managers across dozens of partners. He is also an avid industry speaker on the subject of sales, marketing and sales enablement.

Host: Alex Langshur

Monday, Mar 20, 2017

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Episode 5: How to deliver with excellence

How to deliver with excellence

The role of delivery is clear: it must earn sales the right to ask for more business. This means it must deliver to scope, to budget and on time, in other words, with excellence. How can you set yourself up to make delivery with excellence the norm and not the exception?

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Robbin Steif - Founder and CEO of Lunametrics

Lunametrics is a Pittsburgh PA based Digital Marketing and Analytics/Insights agency and a Google Premier Partner. Like many entrepreneurs, Robbin has been an overachiever from the start, with not one but two degrees from Harvard.  She is a recipient of the BusinessWomen First award, the Diamond Award for Business Leadership, and was a member of the Board of Directors of the Digital Analytics Association.

Host: Alex Langshur

Monday, Mar 6, 2017

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Episode 4: Creating a brand promise

Creating a brand promise

What does your brand stand for? That’s a question that more and more consumers want to know the answer to. In this episode we’ll be digging deep on discovering that one true ‘thing’ that defines your work. Alex and Ben will teach us how to communicate your core values and deliver on the promises you make.

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Ben Roth, Chief Creative Officer, MKTG

Ben began his career as a designer and art director with stops at the IBM, the Ad Agency and Octagon before being named Executive Creative Director at Jack Morton Worldwide, then Publicis and then VP Creative at George P Johnson. In his current role, he is focused on driving global brand value for MKTG and their clients.

Host: Alex Langshur

Monday, Feb 20, 2017

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Episode 3: Being effortless in the art of self-promotion - a beginner's guide

Being effortless in the art of self-promotion: a beginner's guide

Your career is in part tied to how well you share your accomplishments. Being able to do so in an artful, non-boastful, but honest way is what often sets those who get noticed apart from those who don't. This is one of the most important personal skills to develop. We'll discuss the what to do's, the how to do's and the what not to do's, both from the perspective of the individual and their colleagues.

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Annette Warring, CEO Dentsu Aegis Network Canada 

Since joining Dentsu Aegis Network, Annette has spearheaded the group’s digital shift and led to its full integration into the agency. With over 25 years of experience in the communications industry, she has spent four years at MPG (now Havas) in the role of Executive Vice President, and paved the way in evolving media planning into holistic communications planning on accounts such as McDonald’s Restaurants and Sprint Canada. She also championed greater accountability through media measurement and analytics.

Host: Alex Langshur

Mon, Feb 6, 2017

Annette & Alex
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Episode 2: Clients - The good, the bad and the ugly

Clients: The good, the bad and the ugly 

There are those clients we love and those we tolerate. And then there are those that can be characterized as... challenging. But there’s an art to building a client management plan, and it’s something anyone can learn. In this episode, we’ll guide you through the client management trinity and teach you how to balance communication and expectations.

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Andrew Swinand, CEO Leo Burnett North America

Andrew started his career at advertising agency BBDO, and later became a marketing director for P&G. He also lead Starcom MediaVest Group, the world’s largest media agency, and has recently been named CEO of Leo Burnett North America.

Host: Alex Langshur

Monday, Jan 23, 2017

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Episode 1: Turning Leads and Prospects into Sales

Turning leads and prospects into sales

A lead is someone who shows interest in your business and gives you their details, while a prospect is someone who, based on research and qualification, is ready to make a purchase. Converting either into sales doesn't require magic, just good old-fashioned hard work. We'll share best practices on how to do exactly that.

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Guillaume Bouchard, CEO iProspect Canada

Guillaume drives the vision of iProspect Canada, a leading digital performance agency. He ensures the evolution of iProspect’s enterprise culture and relations with partners and major clients. 

Host: Alex Langshur

Monday, Jan 9, 2017

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