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Check out the latest Partners Podcast below, or find our previous podcasts to catch up on any episode you may have missed. Happy listening!

Episode 8: The power and opportunity in the "No"

The power and opportunity in the "No"

There’s something about saying “no”, particularly in a work context, that always seems, well... just difficult. Whether it’s saying no to a colleague when they need your help, to a direct report that makes an ask that you can’t agree to, or to a supervisor when they ask you to do something that you don’t believe is a priority (for you or the business).

In this episode, learn how to use "no" as an effective tool to drive towards outcomes, to help re-prioritize projects and to get others to see outside the box.

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Victoria Nessen, President, NK&A

Victoria is the Founder and President of the marketing agency NK&A Marketing. She also advises Boston area startups and is a guest lecturer at Babson College in Boston. Her experience and fascination with the art and the opportunity of the “no” stems from her work mentoring emerging women leaders.

Host: Alex Langshur

Monday, Apr 17, 2017

Victoria & Alex
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Episode 7: Instilling a culture of innovation

Instilling a culture of innovation

One of the most important, and yet supremely difficult things for any company to do is establish and nurture a culture that promotes and encourages innovation. While we often take our cues from larger companies that have linked their brands to the idea of innovation, it can be a trickier problem for many small and mid-sized agencies to tackle. In this episode, we look at how to make sure that innovation (in approach, processes, technology, culture, etc.) remain a part of the business ethic and Agency DNA.

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Vicky Brock, CEO, Clear Returns

A graduate from King’s College London, Birkbeck and MIT, Vicky Brock is an entrepreneur, an award-winning innovator and the CEO of Clear Returns, a high-growth technology start-up. Named by Forbes.com & Bloomberg as one of the 9 top female tech CEOs to watch, she is also the winner of “Innovator of the Year” at the FDM everywoman in Technology Awards and she has led Clear Returns to be named top Tech Start Up in Europe in the European Commission “Tech All Stars competition”. Vicky is also a Director Emeritus of the Digital Analytics Association.

Host: Alex Langshur

Monday, Apr 3, 2017

Vicky & Alex
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Episode 6: Selling and positioning in a crowded marketplace

Selling and positioning in a crowded marketplace

In this episode, we take a look at the question -- how can I get my agency to stand out from all the other “me too” digital marketers?

In a crowded marketplace how you communicate the value of your products and services is ever more important. Alex and Ben will give you insight into how to be different from your competition.

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Ben Tyson - Global Live Training Lead, Google

With an extensive background in sales (including AD of Sales and Account Management for a major production company), Ben is currently the Global Live Training Lead for Google. In his role, he has designed, built and delivered sales trainings to over 30,000 sales reps, 2,000 account managers and 1,000 sales managers across dozens of partners. He is also an avid industry speaker on the subject of sales, marketing and sales enablement.

Host: Alex Langshur

Monday, Mar 20, 2017

Ben & Alex
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Episode 5: How to deliver with excellence

How to deliver with excellence

The role of delivery is clear: it must earn sales the right to ask for more business. This means it must deliver to scope, to budget and on time, in other words, with excellence. How can you set yourself up to make delivery with excellence the norm and not the exception?

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Robbin Steif - Founder and CEO of Lunametrics

Lunametrics is a Pittsburgh PA based Digital Marketing and Analytics/Insights agency and a Google Premier Partner. Like many entrepreneurs, Robbin has been an overachiever from the start, with not one but two degrees from Harvard.  She is a recipient of the BusinessWomen First award, the Diamond Award for Business Leadership, and was a member of the Board of Directors of the Digital Analytics Association.

Host: Alex Langshur

Monday, Mar 6, 2017

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Episode 4: Creating a brand promise

Creating a brand promise

What does your brand stand for? That’s a question that more and more consumers want to know the answer to. In this episode we’ll be digging deep on discovering that one true ‘thing’ that defines your work. Alex and Ben will teach us how to communicate your core values and deliver on the promises you make.

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Ben Roth, Chief Creative Officer, MKTG

Ben began his career as a designer and art director with stops at the IBM, the Ad Agency and Octagon before being named Executive Creative Director at Jack Morton Worldwide, then Publicis and then VP Creative at George P Johnson. In his current role, he is focused on driving global brand value for MKTG and their clients.

Host: Alex Langshur

Monday, Feb 20, 2017

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Episode 3: Being effortless in the art of self-promotion - a beginner's guide

Being effortless in the art of self-promotion: a beginner's guide

Your career is in part tied to how well you share your accomplishments. Being able to do so in an artful, non-boastful, but honest way is what often sets those who get noticed apart from those who don't. This is one of the most important personal skills to develop. We'll discuss the what to do's, the how to do's and the what not to do's, both from the perspective of the individual and their colleagues.

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Annette Warring, CEO Dentsu Aegis Network Canada
 
Since joining Dentsu Aegis Network, Annette has spearheaded the group’s digital shift and led to its full integration into the agency. With over 25 years of experience in the communications industry, she has spent four years at MPG (now Havas) in the role of Executive Vice President, and paved the way in evolving media planning into holistic communications planning on accounts such as McDonald’s Restaurants and Sprint Canada. She also championed greater accountability through media measurement and analytics.
 
Host: Alex Langshur
 
Mon, Feb 6, 2017
Annette & Alex
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*Podcasts with Google Play Music are currently available in the US and Canada.

Episode 2: Clients - The good, the bad and the ugly

Clients: The good, the bad and the ugly 

There are those clients we love and those we tolerate. And then there are those that can be characterized as... challenging. But there’s an art to building a client management plan, and it’s something anyone can learn. In this episode, we’ll guide you through the client management trinity and teach you how to balance communication and expectations.

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Andrew Swinand, CEO Leo Burnett North America

Andrew started his career at advertising agency BBDO, and later became a marketing director for P&G. He also lead Starcom MediaVest Group, the world’s largest media agency, and has recently been named CEO of Leo Burnett North America.

Host: Alex Langshur

Monday, Jan 23, 2017

Andrew & Alex
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Episode 1: Turning Leads and Prospects into Sales

Turning leads and prospects into sales

A lead is someone who shows interest in your business and gives you their details, while a prospect is someone who, based on research and qualification, is ready to make a purchase. Converting either into sales doesn't require magic, just good old-fashioned hard work. We'll share best practices on how to do exactly that.

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Guillaume Bouchard, CEO iProspect Canada

Guillaume drives the vision of iProspect Canada, a leading digital performance agency. He ensures the evolution of iProspect’s enterprise culture and relations with partners and major clients. 

Host: Alex Langshur

Monday, Jan 9, 2017

Guillaume & Alex
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