12:00 - 13:00 

Lunch Reception 

13:00 - 13:15

Welcome

What our audience is going to get out of this session?

13:15 - 13:50

The Luxury Evolution: Staying Ahead of the Curve with Maria McClay, Industry Head, Fashion, Google UK

Maria McClay - UK Luxury Industry Head, shares her experiences of a decade in the luxury industry, client-side at Gucci and now the UK Luxury Industry Head at Google. 

13:50 - 14:25

Where next for Luxury? Think Global. Tobias Wittman, Director, International Growth Strategy, Google

Where in the world is the next generation of luxury consumer and what devices are they using to discover their next favourite brand? 

14:25 - 15:00

The Human Side of Fashion with Anmol Diddan, Human Truths, Google New York

What the evolution of fashion trends tells us about human behaviour to help fashion brands adopt a human first approach to marketing and media. 

15:00 - 15:40 

Networking Break

15:40 - 16:15

The Power of Data: Use Machine Learning to reach & connect with the Luxury Consumer with Kelly McNearney, Digital Tranformation Evangelist, Google New York

Learn how the Search behaviour of consumers has changed and how to make use of Googles Machine Learning and your own Data to reach, connect and capitalise with Luxury Consumers.

16:15 - 16:35 

Online inspiration = Offline Impact

Rachel Hunniford is the Online Aquisitions Manager at Brown Thomas & Arnotts, shares with us how they were bold with their online to offline measurement strategy. What worked and what they've learnt.

16:35 - 17:20

Sustainable Fashion: The Urgency For Innovation 

Rachel Arthur is the Chief Innovation Officer at Current Global. Rachel will be joined on stage for a Q&A by Shona Campbell. Shona previously worked with Mulberry and is currently working on the sustainability pillar with Rachel

17:20 - 17:30

Day One Closing

17:30 - 18:50

Hotel Check in

18:50 - 22:50

Evening Networking Event

9:30 - 9:45

Welcome to Day Two

9:45 - 10:25

Day 2 plenary

The Power of Video: From Crafting Messages to Creating Experiences

Learn how to combine Luxury’s art of storytelling with the power of YouTube and involve your audience in your brand’s mission

10:25 - 10:30

Move to Breakouts 

You will choose this section in advance of the event. It will be personalised to your preferences. 

10:30 - 11:15 

Breakout One

11:15 - 11:35

Networking Break

11:33 - 12:20 

Breakout Two 

12:15 - 13:05

Networking Lunch

13:05 - 13:50

Breakout Three

13:50 - 13:55 

Move to Breakout Four

13:55 - 14:40

Breakout Four

14:40 - 15:00 

Event Closing

15:00 - 16:00 

Airport Transfers 

Breakout 1

'How to' Guide on Launching into New Markets 

Breakout 2

Learn How to Attract & Retain Customers through Shopping Ads

Breakout 3

Learn how Shopping Ads can Achieve your Business Objectives 

Breakout 4

See the True Value of your Online Activity with Offline Measurement

Breakout 5

Reach your Audience at the Right Time & at the Right Place 

Breakout 6

Go Beyond Native Audiences using Data Science 

Breakout 7

Overview of Optimal Search Formats to Connect with Luxury Consumers 

Breakout 8

How to use your Business Data for higher returns on Ad spend 

Breakout 9 

How to Leverage YouTube Solutions to Drive Performance 

Breakout 10

How to use YouTube's Power to Share Your Brand's Story