Agenda

Please note the agenda is a work in progress and is subject to change. 

12:00 - 13:00 

Lunch Reception 

13:00 - 13:10

Welcome

What our audience is going to get out of this session?

13:10 - 13:40

The Luxury Evolution: Staying Ahead of the Curve

Maria McClay - UK Luxury Industry Head, shares her experiences of a decade in the luxury industry, client-side at Gucci and now the UK Luxury Industry Head at Google. 

13:40 - 14:10 

Digital Transformation of the Luxury Consumer

A macro look at how the behaviours of the luxury consumer have changed. And what part digital has played.

14:10 - 14:40

Where Next for Luxury? Think Global.

Where in the world is the next generation of luxury consumer and what devices are they using to discover their next favourite brand? 

14:40 - 15:20 

Networking Break

15:20 - 15:50

The Human Side of Fashion

What the evolution of fashion trends tells us about human behaviour to help fashion brands adopt a human first approach to marketing and media. 

15:50 - 16:20 

The Power of Data: Use Machine Learning to reach & connect with the Luxury Consumer

Learn how the Search behaviour of consumers has changed and how to make use of Googles Machine Learning and your own Data to reach, connect and capitalise with Luxury Consumers.

16:20 - 16:50 

Online inspiration = Offline Impact

Sam Bain, Multichannel Director at Brown Thomas, shares with us how they were bold with their online to offline measurement strategy. What worked and what they've learnt.

16:50 - 17:30

Day One Closing

19:00 - 23:00

Evening Networking Event

9:30 - 9:45

Welcome to Day Two

9:45 - 10:25

Day 2 plenary

The Power of Video: From Crafting Messages to Creating Experiences

Learn how to combine Luxury’s art of storytelling with the power of YouTube and involve your audience in your brand’s mission

10:25 - 10:30

Move to Breakouts 

You will choose this section in advance of the event. It will be personalised to your preferences. 

10:25 - 11:10 

Breakout One

11:10 - 11:30

Networking Break

11:30 - 12:15 

Breakout Two 

12:15 - 12:20 

Move to Breakout Three 

12:20 - 13:05

Breakout Three

13:05 - 13:55

Networking Lunch

13:55 - 14:40

Session TBC 

15:00 - 16:00 

Airport Transfers 

Breakout 1

Turning Global Insights into Action

Learn how to take your inspiration of the luxury global growth opportunities to enter or expand into an international market. 

Breakout 2

Your Luxury Storefront: Shopping Ads

Breakout 3

Learn how Google Shopping can Achieve Your Business Objectives

Breakout 4

See the True Value of your Online Activity with Offline Measurement

Explore which of Google's multi-channel products and measurement capabilities could be impactful for your business. 

Breakout 5

Reach your Audience at the Right Time & at the Right Place

Breakout 6

The Next Generation of Luxury E-Retailers: Know the Value of your Audience & Maximise your Opportunities

Breakout 7

Engaging Search Formats to Connect with Luxury Consumers