Please note the agenda is a work in progress and is subject to change.
12:00 - 13:00
13:00 - 13:10
What our audience is going to get out of this session?
13:10 - 13:40
The Luxury Evolution: Staying Ahead of the Curve
Maria McClay - UK Luxury Industry Head, shares her experiences of a decade in the luxury industry, client-side at Gucci and now the UK Luxury Industry Head at Google.
13:40 - 14:10
Digital Transformation of the Luxury Consumer
A macro look at how the behaviours of the luxury consumer have changed. And what part digital has played.
14:10 - 14:40
Where Next for Luxury? Think Global.
Where in the world is the next generation of luxury consumer and what devices are they using to discover their next favourite brand?
14:40 - 15:20
15:20 - 15:50
The Human Side of Fashion
What the evolution of fashion trends tells us about human behaviour to help fashion brands adopt a human first approach to marketing and media.
15:50 - 16:20
The Power of Data: Use Machine Learning to reach & connect with the Luxury Consumer
Learn how the Search behaviour of consumers has changed and how to make use of Googles Machine Learning and your own Data to reach, connect and capitalise with Luxury Consumers.
16:20 - 16:50
Online inspiration = Offline Impact
Sam Bain, Multichannel Director at Brown Thomas, shares with us how they were bold with their online to offline measurement strategy. What worked and what they've learnt.
16:50 - 17:30
Day One Closing
19:00 - 23:00
Evening Networking Event
9:30 - 9:45
Welcome to Day Two
9:45 - 10:25
Day 2 plenary
The Power of Video: From Crafting Messages to Creating Experiences
Learn how to combine Luxury’s art of storytelling with the power of YouTube and involve your audience in your brand’s mission
10:25 - 10:30
Move to Breakouts
You will choose this section in advance of the event. It will be personalised to your preferences.
10:25 - 11:10
11:10 - 11:30
11:30 - 12:15
12:15 - 12:20
Move to Breakout Three
12:20 - 13:05
13:05 - 13:55
13:55 - 14:40
15:00 - 16:00
Turning Global Insights into Action
Learn how to take your inspiration of the luxury global growth opportunities to enter or expand into an international market.
Your Luxury Storefront: Shopping Ads
Learn how Google Shopping can Achieve Your Business Objectives
See the True Value of your Online Activity with Offline Measurement
Explore which of Google's multi-channel products and measurement capabilities could be impactful for your business.
Reach your Audience at the Right Time & at the Right Place
The Next Generation of Luxury E-Retailers: Know the Value of your Audience & Maximise your Opportunities
Engaging Search Formats to Connect with Luxury Consumers