Masterclass 2017

Get ready for Masterclass 2017

Google Partners Masterclass returns for another year. Don't miss this exclusive opportunity to hear from experts about how artificial intelligence and machine learning are shaping the agency landscape, and how you can prepare for upcoming industry transformations. 

Masterclass 2017 is a free event designed for digital marketing agencies. It's your chance to network with fellow peers and learn about important product features and updates. 

 

Carriageworks

Hear from the experts

This year's Masterclass will feature a lineup of top industry and Google executives covering off the below agenda topics. 

Dave Booth

Founding & Senior Partner, Cardinal Path 

Aisling Finch

Marketing Director, Google AUNZ

Martin Curtis

Head of Performance Agencies, Google AUNZ

Rich Flanagan

Head of Business Marketing, Google AUNZ

Agenda

Time Agenda Speaker
12:00 - 12:45 PM Registration, Lunch & Demos ---
12:45 - 12:55 PM Welcome ---
12:55 - 1:20 PM From a mobile-first, to an AI-first world: How artificial intelligence and machine learning are helping us make technology more useful by solving problems - big and small - for people everywhere. Aisling Finch
1:20 - 2:30 PM Optimisation & Automation: How machine learning is helping agencies to drive better performance for advertisers through smart bidding and creative excellence techniques.  Dave Booth
2:30 - 3:00 PM Break & Demos ---
3:00 - 4:05 PM Measurement & Attribution: How machine learning is enabling businesses to become customer centric, making smarter use of their data, and delivering better experiences to their clients. Dave Booth
4:05 - 5:00 PM  Agency of the future: How agencies can benefit from these new technologies, and what are the upcoming growth opportunities for their businesses, from talent retention to profitability.  Martin Curtis
5:00 - 5:10 PM  Day recap and closing
5:10 - 6:40 PM Drinks, networking and demo stations ---

 

 

Locations

Brisbane

When and where

Wed 4 Oct 12:00 2017
2 George St - Gardens Theatre, Queensland University of Technology, Brisbane City

Getting there:

Public Transport:                                                        

Train: Central Station | 20-minute walk                          

South Brisbane Station | 22 minutes                              

More info https://translink.com.au/ 

CityCat (ferry): QUT Gardens Point

Nearest bus stop:

Alice Street stop 95 near George St | 6-minute walk

Buses: 114, 118, 136, 138, 153, 162, P173, P206, P207, P208                                                                      

Parking                                                                       

There are two pay-on-exit parking stations within a short walking distance of Garden Theatre – one in the Science and Engineering Centre (P Block) which is accessible from Gardens Point Road and another located under the Riverside Expressway.

Auckland

When and where

Fri 6 Oct 12:00 2017
50 Mayoral Dr - Aotea Centre, Auckland

Getting there:

Public Transport:      

Train Britomart Station | 20-minute walk

Auckland Stand Station | 26-minute walk 

More info  https://www.ptv.vic.gov.au/journey

 Nearest bus stop:

Mayoral Dr opposite Aotea Centre | 2-minute walk

Buses: 014, 030, 110, 125X, 129, 132, 132X, 133, 133X, 134, 151X, 171X, 172X, 18, 195, 209           

Parking                                                                           

The Civic Car Park has direct access into Aotea Centre. A limited number of pre-paid parking spaces are available on Level 2 of The Civic car park, situated beneath Aotea Square. Entry is via Greys Avenue only.

Sydney

When and where

Tue 10 Oct 12:00 2017
245 Wilson Street, Eveleigh - Carriageworks, Sydney

Getting there:

Public Transport:

Train Redfern Station | 8-minute walk

Macdonaldtown Station | 10-minute walk                

Newtown Station | 15-minute walk

More info www.131500.com.au

Nearest bus stop:

Codrington St at City Road | 5-minute walk

Buses: 422, 423, 426, 428, 370, 352                       

Parking

Carriageworks is located close to Sydney University & the Seymour Centre. Casual parking is available at these sites for a fee.

Casual parking at Shepherd Street Carpark | 8-minute walk

 

 

Melbourne

When and where

Thu 12 Oct 12:00 2017
14/161 Harbour Esplanade, Docklands - Peninsula Melbourne

Getting there

Public Transport:

Train: Southern Cross Station | 15-minute walk

Flagstaff Station | 14-minute walk

North Melbourne Station | 18-minute walk

More info https://www.ptv.vic.gov.au/journey 

Nearest bus stop:

Central Pier Harbour Esplanade | 2-minute walk          

Trams: 30, 35, 70, 75, 86                  

Parking

Parking is available at the multi-story car park located on Bourke street which is around the corner from the venue. Pre-booked spaces available here https://www.wilsonparking.com.au/park/3225_800-Bourke-St-Car-Park_Enterprize-Way-Docklands