FAQs

What is Masterclass?

Masterclass is an annual Google Partners in-person, free, training event. It is designed for agencies and individuals in the Partners program to come together to stay up to date with product information, hear from top industry experts and have the unique opportunity to network with both their peers and Googlers.

When is Masterclass?

Masterclass is taking place early October in the following cities:

  • Brisbane 4 October

  • Auckland 6 October

  • Sydney 10 October

  • Melbourne 12 October

Find more details on locations here.

Is Masterclass a free event?

You bet! Proof of confirmation of registration is required for event access.

What cities will Masterclass be in?

Masterclass will take place this year in the following cities: Brisbane, Auckland, Sydney & Melbourne.

Why is Masterclass not coming to my city?

Cities for the Masterclass roadshow are chosen with respect to where the greatest demand of agencies and individuals in the program is. Unfortunately it's not feasible to make it to every major Australian / New Zealand city, but we hope with enough notice you'll be able to travel to join us. We will also be sharing the presentation content after the event.

Can I only come for a few of the sessions?

If you are registered to attend Masterclass it's strongly discouraged attending only 1 or 2 of the sessions. The content and speakers have been designed to complement one another in accordance to the agenda therefore we encourage you to attend all sessions for maximum output! 

Do I have to register? Can I just show up?

This is strictly a registration-only event. It is free to register and pending availability you can do so here. Proof of confirmation of registration is required for event access.

I am not working at an agency, is this event still relevant to me?

Masterclass is an event designed with our Google Partner agencies in mind. Generally these will be digital marketing agencies who specialise in managing AdWords accounts on behalf of clients. The content has been designed for everyone in the agency and is recommended mostly for people who deal with Google Advertising products, from practitioners, to account managers to agency executives. 

Is this event going to be a livestream?

No. Masterclass is an in-person event.

Who can register for Masterclass?

Masterclass is an event designed for people who work at digital marketing agencies who manage AdWords accounts on behalf of clients. The topics are designed for practitioners all the way through to agency executives.

When can I register for Masterclass?

Registrations are open now but be quick as seats are in demand and we can't guarantee you a spot. 

When does registration close for Masterclass?

Registrations will be open up until the event date, but if capacity has been reached you'll be placed on the waiting list. 

I am on the waiting list, when will I find out if I am confirmed?

There is no guarantee of a seat at Masterclass through this registration process. It is a first come, first served registration process whereby those that are confirmed will have a seat at their chosen city, those that are on the waiting list will not. If people cancel and you are pulled from the waiting list, you will receive a confirmation email from the events team.

Can I extend this to other people in my agency?

You can certainly extend this to other people in your agency, but keep in mind that only the most relevant people should be attending. Those are the people within your agency that have interactions with Google Advertising products.

How many people can register from my agency?

There is no limit, however these events are in high-demand, so we ask that some consideration is applied when thinking of who should attend to give other agencies an opportunity to as well.

Who’s speaking at the Masterclass event?

We’ve got a star studded line up this year round - Aisling Finch, Google AUNZ Country Marketing Director, Dave Booth is back for those that have been to Masterclass in the past - he’s the Founding & a Senior Partner, Cardinal Path. We’ve also got Martin Curtis, Head of Performance Agencies, Google AUNZ. Find out more about the speakers and the topics they're covering here.