Free webinars for Filipino small businesses

Join us and learn the digital skills you need to grow your skills or business. MSME Caravan is committed to help our local micro, small, and medium (MSME) business owners in the Philippines by sharing free tools and resources for working remotely and transitioning to digital through webinars.

MSME Caravan provides a wide range of free virtual workshops every week that are streamed on YouTube. Each workshop is taught by devoted trainers who are Pinoy business owners, digital marketers, or community volunteers. You'll take the workshop with a community of peers who will learn and support you along the way.


Register now for an upcoming workshop!

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We are here for you as you lead your business through these uncharted waters. As you look for ways to connect and stay in touch with your customers, we will be sharing some digital tools that you can use to help maintain a strong connection with your customers and employees.

All of our virtual workshops are free and are conducted by our program's trainers.

MSME Caravan Workshops 

Workshops cover a variety of digital themes and Google tools. These workshops are free to all Filipinos. We are always adding new workshop themes, so check this site regularly!

Looking to engage with customers and build your business’s online presence? Learn about Google Business Profile, a free tool for local businesses to connect with customers on Google Search and Maps.

In this class, you will learn:

  • Step-by-step instructions on setting up your listing.
  • The features you can use to reach your users.
  • Ways you can optimize your business profile during COVID-19.
Difficulty: Introductory
Google Tool: Google Business Profile
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As you are adjusting to the new normal, you realise the importance of managing your team collaboration and business efficiently from home using digital applications to always be productive wherever you are. Using reliable communication will help you to stay connected with your customers and team easily.

In this class, you will learn:

  • How to manage your team and business efficiently from home using different free digital tools launched by Google Workspace.
Difficulty: Introductory
Google Tool: Google Workspace

Create a meaningful customer experience through social media for your online business. Learn the best practices of social media to boost your online presence and brand.

In this class, you will learn:

  • Social media you can use for your business.
  • Useful tips to optimise your social media during COVID-19.
Difficulty: Intermediate
Google Tools: YouTube, Google Trends

The world of online business is dynamically changing and it is essential for you to learn the best practices of following popular trends and relevant insights that give you the competitive advantage against your competitors.

In this class, you will learn:

  • How you can understand your consumers search behaviours using Google Trends.
  • Ways to adapt them to your digital marketing strategy to fulfill your customers needs.
Difficulty: Intermediate
Google Tool: Google Trends

Whether you’re a small business owner or an enterprise marketer, Google Ads makes it easy for you to connect with billions of people as they search for what to do, where to go, and what to buy. Discover the benefits of online advertising, how to write great ads, and how to measure online advertising success.

In this session, you will learn:

  • Important steps in building a Smart campaign.
  • Choose the right keywords for your Smart campaign.
  • Write great text ads.
Difficulty: Intermediate
Google Tool: Google Ads

“E-commerce” just means buying and selling products and services online. If you want to accept payments on your website or set up an online store to sell things, it’s time to get started with e-commerce.

In this class, you will learn:

  • What is e-commerce.
  • How to start using e-commerce.
  • E-commerce solutions you can consider.
Difficulty: Intermediate
Google Tools: Google Merchant Center, Listings on Google

If you are a business owner seeking growth opportunities beyond your core market, Market Finder is a free but powerful tool that businesses of all sizes, industries, and growth stages, can use to identify the best markets for your particular products and services. 

In this class, you will learn:

  • How to use Market Finder as a market insights tool to find new business opportunities.
  • How to build up your export fundamentals.
  • Broader policy considerations to enable your export business to reach its full potential. 
Difficulty: Advanced
Google Tool: Market Finder 

Having the right strategy for running a business online can increase your chances of success, help you set clear goals, and focus your business activities.

In this class, you will learn:

  • Benefits of using a business strategy online.
  • Tips on creating the right strategy based on customer behaviour to make your business stand out from the competition.
  • How to take advantage of available data and metrics to improve your business performance.
Difficulty: Intermediate
Google Tool: Google Ads, Google Analytics
digital marketing planning

Master the best practices for creating a YouTube Channel and compelling video content to promote your products and services and drive engagement through your brand.

In this class, you will learn:

  • How YouTube can bring value to drive your brand’s performance.
  • How to create a YouTube channel for your business.
  • How to create an effective video to deliver your message.
Difficulty: Introductory
Google Tool: YouTube

Many entrepreneurs agree that the most important skills required to be successful in business is self-confidence. In contrary to this, many researches found that women are generally less confident even though they possess equal competencies as men. 

In this special class curated for women, you will learn:

  • Women-owned business landscape in the Philippines.
  • Unique external limiting factors faced by women entrepreneurs.
  • Tips to boost your self-confidence.
Difficulty: Introductory
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