Digitise to strengthen your business.

As a free online video series, the SME Leadership Academy provides business leaders of small and medium-sized enterprises in Singapore with insights and resources from Google and UOB experts to accelerate digital transformation and create a sustainable competitive edge.

For more tips and recommendations to grow your business online, visit grow.google.

Leadership Academy

JOIN OUR WORKSHOP ONLINE

We are here for you as you lead your business through these uncharted waters. As you look for ways to connect and stay in touch with your customers, we will be sharing digital tools that you can use to help maintain a strong connection with your customers and employees.

All of our virtual workshops are free and are conducted by our programs trainers.

WORKSHOPS

Google My Business

Looking to engage with customers and build your business’s online presence? Learn about Google My Business, a free tool for local businesses to connect with customers on Google Search and Maps.

In this class, you will learn:

  • Step-by-step instructions on setting up your listing.
  • To discover the features you can use to reach your users.
 
 
Level: Introductory
Google Tool: Google My Business
analytics

Learn to analyse how customers engage with your business website, then turn these insights into well-informed, actionable decisions.

In this class, you will learn:

  • The importance of web analytics and how it can help your business.
  • How to set up an analytics account and define business goals.

 

 
Level: Introductory
Google Tool: Google Analytics
google ads

Whether you’re a small business owner or an enterprise marketer, Google Ads makes it easy for you to connect with billions of people as they search for what to do, where to go, and what to buy. Discover the benefits of online advertising, how to write great ads, and how to measure online advertising success.

In this class, you will learn:

  • A step-by-step guide to building a Smart campaign.
  • How to choose the right keywords for your Smart campaign.
  • How to write great text ads.
 
 
 
Level: Introductory
Google Tool: Google Ads
ecommerce

“E-commerce” just means buying and selling products and services online. If you want to accept payments on your website or set up an online store to sell things, it’s time to get started with e-commerce.

In this class, you will learn:

  • What e-commerce is.
  • How to start using e-commerce.
  • Types of e-commerce solutions you can consider.

 

Level: Introductory
Google Tool: Google Shopping Ads
manage workspace

As you are adjusting to the new normal, you realise the importance of managing your team collaboration and business efficiently from home using digital applications to always be productive wherever you are. Using reliable communication will help you to stay connected with your customers and team easily.

In this class, you will learn:

  • How to manage your team and business efficiently from home using different free digital tools launched by Google Workspace.
 
 
Level: Introductory
Google Tool: Google Workspace
trends

The world of online business is dynamically changing and it is essential for you to learn the best practices of following popular trends and relevant insights that give you the competitive advantage against your competitors.

In this class, you will learn:

  • To understand your consumers search behaviours using Google Trends.
  • Ways to adapt them to your digital marketing strategy to fulfill your customers needs.
 
 
Level: Introductory
Google Tool: Google Trends
security

Google was founded on the belief that everything we do should always respect the user. As the Internet evolves, this means continuously advancing our security technologies and privacy tools to help keep you and your employees safe online. Master the fundamentals to help your employees or colleagues protect their online accounts against hackers and other threats.

In this class, you will learn:

  • What makes a password strong, and learn tips to help your employees or colleagues create strong passwords that are easy to remember.
  • What 2-factor authentication is, and how it protects online accounts.
  • To incorporate concepts, tools and settings that can help your employees or colleagues protect their online accounts against hackers and other threats.
 
 
Level: Introductory 
Google Tool: Security Check-Up
shopping

If you're a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads. 

In this class, you will learn:

  • What Smart Shopping Campaigns are, and where they show up across Google platforms. 
  • What Free Product Listings are, and who is eligible to apply for them. 
  • How to update your Merchant Centre with the information you need to run Smart Shopping Ads. 

 

Level: Introductory
Google Tool: Google Shopping Ads 

 

finder

If you are a business owner seeking growth opportunities beyond your core market, Market Finder is a free but powerful tool that businesses of all sizes, industries, and growth stages can use to identify the best markets for your particular products and services.

In this class, you will learn:

  • Useful tools and guides on how to prepare your business and successfully market it online.

 

Level: Introductory
Google Tool: Market Finder 

CAN'T MAKE IT TO OUR VIRTUAL WORKSHOP?

Download Google Primer app from Google Play or App Store today, and start learning on your phone to gain skills to help you succeed as an entrepreneur, leader, and contributor to your workplace.

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