Frequently Asked



The SME Leadership Academy is a free webinar series developed by Google in partnership with UOB. This Grow with Google program is committed to equipping local Singaporean Small and Medium Enterprises with tools and resources to strengthen their online presence and grow their business through digital.

Yes. All workshops organized by the SME Leadership Academy are free of charge to attend. Please do register before attending the sessions.

Yes, please do. We try our best to ensure there are multiple arrangements to choose from to accommodate everyone's schedules.

We offer a range of introductory level modules targeted for newer users of our tools, and those who are taking their businesses online.

This year's modules include: 

  • Get your business online with Google Business Profile.
  • Sell your products online with e-commerce.
  • Drive online sales with Google Ads.
  • Get to know your customers with Google Analytics.
  • Manage your team and business efficiently with Google Workspace.
  • Keep your business relevant to the market with Google Trends.
  • Protect your business with secure online practices.
  • Promote your products with Google Shopping.
  • Identify new potential markets with Market Finder.

Registration for upcoming classes are released each week.  

To view our workshop schedule, click here.

To register, please visit here and choose the session you are interested in attending.

Do note, you will need to sign into the platform by clicking on the top right sign in icon. Once signed in, you can click on the 'register' button on the homepage to do so.

You will later receive a YouTube Live link a few days before your selected session via email or WhatsApp.

Currently our workshops are offered in English only.

We prioritise anyone who hasn't joined our workshops previously. However, you can still attend any of our workshops as long as seats are still available.

You'll need to sign in and register with a Gmail account or Google Account. A Google Account would be any email account that has been used to log in to YouTube, the Google Play Store, Google Ads or Google Cloud.

Yes! Many of our participants have friends and colleagues that would benefit from our training, please do feel free to invite them. Make sure to send them the registration link so they can register for the webinars through our website beforehand.

You will receive a YouTube Live link a few days before your selected session via email or WhatsApp. Keep a look out for this, or search "SME Leadership Academy" in your inbox to find the link before the class. 

Yes, our team will be in touch with you via email or WhatsApp to help confirm your attendance and provide you with the webinar link. 

To get your certificate, you must attend the livestream and submit the feedback form sent to your registered email address after the class. You will receive your e-certificate and digital handbook after the livestream class.

For more information you can email our team at

Technical Assistance

If you are late for the webinar, you may still join the session through the link that has been provided to you via email/WhatsApp. We will keep the video available for 24 hours after the live session has ended. You can just click on the link provided by our team and watch the on-demand version. This video then will be set to private 24 hours after the live session has ended.

We will usually go live 5 minutes before the scheduled session. Please wait for a few minutes for the session to start. If the video is still not playing, please refresh your browser and try again.

The side/below of the live session, you’ll see the option to ask questions through a chat box. You’ll be able to ask questions here. However, this chat box will only be available during the live session. Once the live session has ended, the chat box will be deactivated.

Please check the bottom left hand corner of the YouTube video to see if you may have accidentally muted your audio or reduced your volume. YouTube remembers the last setting for your volume when you previously watched a Youtube video.

Try updating the Quality settings on the YouTube controls near the bottom of the content window.

Videos will be available on demand until the end of the day. However, viewers will not be able to ask questions when watching on demand. Therefore, we encourage you to view and participate in the scheduled livestream sessions.