Accelerating investment into nature means not only showing businesses that it’s the right thing to do, but showing the commercial opportunity. We’ve zeroed in on two key challenges.
First, defining what it means to have a high quality, high integrity project. Projects today focus on carbon, but the biodiversity and social impact piece is still underrepresented. We developed a unique scoring system with 64 data points covering impact on everything from protecting endangered species to funding children’s education. It derisks our client’s investments and ensures that their money is going to the most impactful projects that speak to their company values.
Second, project investments are too abstract. Planting a million trees, protecting a thousand hectares - our brains aren’t set up to understand what that looks like. We developed a 3D tool in the form of an island visualization that shows what projects have been supported and flourishes as investments grow. It’s an emotive, engaging experience that helps customers understand the impact of their nature investments.
Reaching global climate goals requires a diversified approach. Unlike others, we’re building out a nature portfolio that matches the range of opportunities, including blue carbon projects in mangroves, kelp, and seaweed. These innovative projects are not yet certified - but encouraging our customers to diversify and invest in such projects means they will get the funding they need to get there.