Frequently Asked Questions 

Have a question not answered in this FAQ? Contact sfsd@google.com.

Google is looking for promising startups who meet the following criteria:

  • Focusing on one or more SDGs
  • Leveraging technology to achieve their goals
  • Need the support of Google and external experts to solve bespoke technical or business challenges
  • Proactive teams willing to learn and grow

Startups for Sustainable Development is an online on-demand program:

  • 1:1 advising and support from a combination of Google advisors and selected external advisors
  • Assistance with technology, product, design, growth, funding, and leadership training
  • 1:many inspirational talks, panel discussions, and workshops led by experts
  • Demo days and other funding connections and support
  • Membership in a collaborative, supportive community of social impact partners & investors
  • Equity-free support

Advertising & Publishing
App Development
Customer Experience
Data and Analytics
Design and UX / UI
Employee Learning & Development
Engineering and Technology
Fintech and Finance
Go-to-Market Strategy
HR (Recruiting, Hiring, Operations & Processes)
International Growth and Scaling
Leadership and Coaching
Legal & PR 

Marketing & Comms
Monetization & Pricing Strategy
OKRs and Business Measurement
Operations and Scaling
Partnerships and Stakeholder Management
Product Management
Product specific (Google Cloud, Google Ads, Firebase, Play, etc.)
Project & Program Management
Sales & Business Development
Management & Team Development
Technical Infrastructure Funding & Investments
And more!

We know that scaling impact business takes time so no, this is not a time-bound program. 

Startups for Sustainable Development is an online-only, global program. We accept impact startups from all over the world (with 70 countries and counting!).