This is an invitation-only event for selected top app developers from Europe, Middle East and Africa to discuss how to encourage users to engage with and pay for your apps over the long-term.

You will hear from industry experts, other top app developers and Googlers who will share best practices and case studies about optimising user onboarding and activation, driving sustainable engagement and retention, and reducing churn. You will also be able to join breakout sessions focusing on increasing content discovery and building positive user habits.  

Samuel Hulick, from UserOnboard, Lawrence Ampofo, founder of the Digital Mindfulness project, and app product managers from Bring!Hostelworld, LifesumOnefootball, Runtastic, Ultimate Guitar, amongst others, will take the stage. 

This is also a great opportunity for you to network with industry colleagues and the Google Play team.

We're fully booked and registrations are now closed. If you are interested in this event please get in touch with your Google Play Partner Development Manager.  

When and where

Thu Apr 26 09:00:00 2018
Studio Spaces Unit 2, 110 Pennington St, St Katharine's & Wapping, London E1W 2BB