Welcome to Think with Google!

 

We are honored to invite you for a day full of inspiring keynotes, 10+ masterclasses, and thought-provoking exchanges with industry colleagues - all taking place in our new Atelier Digital Space in Zurich.

register now 

Agenda: The Future of e-Commerce

 

 
9:30 - 9:45

Welcome
Christine Antlanger-Winter, Country Director Austria, Google 
Patrick Warnking, Country Director Switzerland, Google
9:45 - 10:15

The Development in e-Commerce – from an investor's to operator's perspective
Andreas Thors, VP, Partners Group
10:15 - 10:30

Towards a world without screens
Petra Ehmann, Global Lead Business Development Augmented Reality, Google
10:30 - 11:00

The Dividends of Digital Marketing Maturity
Andreas Liedtke, Partner & Managing Director BCG Switzerland 
Tim Knabben, Engagement Lead Central Europe, Google  
11:00 - 11:30

Machine Learning for Business Growth
Dr. Jannika Bock, Director Client Solutions Central Europe, Google  
11:30 - 12:00

Panel: "The Future of e-Commerce"
Emil Martinsek, CMO, GetYourGuide
Silvia Schmucker, Head of Global Performance Marketing Swarovski
Georg Weinhofer, COO, Interdiscount
(Moderator: Sunnie Groeneveld)
12:00 - 12:30

Coffee Break

Masterclasses 

You may choose one masterclass/workshop for each session
12:30 - 13:15
  • Measuring Marketing Impact
  • Shopping Reinvents Itself: Insights for Brands and Retailers
  • Workshop: Transforming customer experiences with Google Cloud AI
  • Workshop: #IamRemarkable (participating prevents you from attending other masterclasses until 15:30)
13:15 - 14:00

Break & Lunch
14:00 - 14:45
  • Creating Growth with Display
  • Take Action and Optimize Towards Omnichannel Goals
  • GA 360 - Measuring impact and using first party data
14:50 - 15:35
  • Data Ownership + Transparency + Brand Control with DV360
  • The New Normal in Search Advertising
15:50 - 16:35
  • How to Craft a Fast and Engaging Mobile Web Experience
  • Improve Your Cross-Channel ROI by Smart Data Activation
  • Think big, Think global. Grow your business internationally 
16:40 - 17:25
  • App Strategies for success
  • Engage + Convert on Youtube
17:25 - 19:00

Networking & Drinks
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When and where

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Fri Sep 13, 2019 | 9:30 AM - 7:00 PM
Google Switzerland, Europaallee 36, 8004 Zurich
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