3 SEPTEMBER
10:30am
Session: Working with brands
Link: https://youtu.be/_-tQHtHyO5ESpeaker:
Bharath Gangadharan (Content Partnerships Manager, YouTube)
Session Brief:
This has been a challenging year for everyone. Creators especially have suffered during the lockdown, with studios shut and revenues dropping. Now more than ever, they need to be prepared to maximise any revenue opportunities, particularly of working with brands. This workshop will help EduTubers understand the advertising ecosystem and what it means to make brand safe content. The session will cover insights on the advertising industry variations and educate them on how to ensure their content is ready for monetisation, how to track their channel’s revenue performance and maximise revenue.
12:00pm
Session: Memberships - Perks That Work
Link: https://youtu.be/ISoS1ep30r4Speakers:
Akshata Udiaver (Family and Learning Content Partnerships Manager, YouTube)
Monica James (Learning Programs Manager, YouTube)
Session Brief:
Channel Memberships is a great way to generate additional revenue for creators while creating and delivering value for paying members. In this interactive workshop, EduTubers will learn how to plan and price their Memberships perks, and how to develop custom perks specific to learning that offer something of value to their paying members. A worksheet will be shared with all creators who attend the session, which will help them to create Memberships perks that work!
03:00pm
Session: Production Basics
Link: https://youtu.be/i0iKr7ikZHUSpeaker:
Shanu Vij (Scaled Spaces Program Manager, YouTube)
Session Brief:
Some learning creators have access to robust production setups. But there are also some who still continue to work from home and are grappling with the challenges of creating high quality learning content while working with limited gear, space, lighting options etc. This workshop will help creators who have limited resources make the most of what they have, and optimize their productions.